Avinity completes acquisition of a significant stake in Momentum Social
Avinity, the UK’s leading all-in-one engagement, loyalty and incentive solutions provider, has announced that it has bought a stake in Momentum Social; a dynamic young company dedicated to social media marketing.
A bright future for Momentum Social
“The acquisition of part of Momentum means security and longevity for the whole team and our clients. In addition, Momentum will seek to learn from Avinity’s wealth of industry knowledge; in order to scale-up our company and play on a much larger stage. We’re proud to be on board and excited for the future.”
As a specialist in social advertising, content creation and influencer marketing; Momentum Social has the skills and networks, which will enable Avinity’s clients to reach and influence new key audiences.
A natural step forward for Avinity
The investment in Momentum Social is a natural step for Avinity, which already provides clients with programme-based marketing services. Afterall, Avinity has been pioneering social engagement within its programmes for employees, customers, members and trade partners for some time.
“The guys at Momentum Social blew us away with their passion and knowledge, impressing us enormously with their strategic and creative approach to social media management.” Says Avinity Founder and CEO Rupert Poulson.
“Purchasing a stake in Momentum is great news for our clients as it means we can now give them easy, joined-up access to experts in what has become one of the most critical and fast-moving forms of business marketing. Momentum is the latest company to join our continually-expanding group of intrinsically connected, forward-looking firms. As a result each company has a collective focus; to find innovative ways to influence consumer behaviour, with the aim of improving company performance.”