Ellis Denton, an aspiring personal trainer from Leeds asked Momentum Social to consult on how to build his brand as a health and fitness coach. Furthermore, how he could begin to build credibility while completing his PT training. In preparation for when he was qualified so he would have a functioning brand to attract clients to.
LDSFitness and lifestyle
Momentum Social suggested he made the most of the booming health and fitness trend on Instagram. However, before he fell into the trap of being just like everybody else. We suggested ways he could differentiate himself from the thousands of budding PT’s and nutrition salespeople already on the channel.
Over 75% of all Internet traffic in 2017 is video – Hubspot.com
Therefore, after consulting with Ellis and fitness protégé/housemate Kieran. Momentum suggested they opt for short videos (no more than 30 seconds). Following the development of both Ellis as a trainer and Kieran as a client.
Not only would the video strategy tell a story. It would also give Ellis a way to communicate his growing prowess as a trainer. Sharing techniques, teasing exercise programmes and most importantly showing results in real time through Kieran’s development.
A growing Instagram channel
The channel quickly reached almost 4,000 followers in the first six months. Ellis increased the quality of his own content, while Momentum Social provided consultation and growth strategy to help him reach to achieve his goal.
Regardless of the industry, good social media strategy can always be developed meet client requirements. When you begin to look at social media algorithms as a functioning machine, the ability to strategically develop content optimises results. Momentum Social work with a wide spectrum of clients and brands: from fashion influencers, health and fitness bloggers, technology companies and even within motorsport. We guarantee we’ll be able to develop an effective strategy to meet your requirements; talk to us today.