Samantha Lily, UK fashion and beauty blogger, enlisted the help of Momentum Social to take her channel to the next level. Following the decision to show the world her passion for fashion and beauty. Samantha successfully built a WordPress blog and started her own Instagram feed. However, high-levels of competition in the female industry meant challenges when it came to standing out and winning collaborations.
For over a year, Momentum Social has provided consultation, creative support and most importantly growth strategy, alongside Samantha’s talented copywriting skills and expert eye for style. Now at over 15,000 followers on Instagram, Samantha regularly collaborates with brands such as; Ted Baker, Debenhams, Miss Pap, Liz Earle and Bobbi Brown, as well as having her application accepted for industry influencer service Reward Style and @Liketoknow.
The rise of fashion influencers
Samantha is a recognised fashionista in her own right. However, like many, faces the challenge of high competition. When monetising a brand online, it’s important to remember: no matter how high quality your content is, strategy is vital. Furthermore, changes in Instagram’s algorithm now make it essential to rank highly on your audience’s feed.
Momentum Social provide regular consultation to help clients understand social algorithms, as well has helping to improve creative execution across all social media channels.
Is your business using influencers?
Responding to the ever-changing digital environment is key to success on social media for businesses, brands and independents. Furthermore, increasing quality, differentiating your brand from thousands of competitors and becoming visible to customers, is all part of developing and maintaining good strategy.
Momentum Social specialise in thinking differently. The quality of our clients’ channels demonstrates our ability to invoke measurable change. Talk to us today about how we can help you.