According to Hubspot, Facebook has the most engaged users on social media. 70% log on daily for an estimated 50 minutes. Furthermore, 43% of users log on multiple times per day. Because of this, Facebook advertising has become an essential
Though it started as a platform for sharing photos with friends, Instagram has grown into something much more powerful. There are currently 2.6 billion social media users across the globe and nearly 800 million of them actively use Instagram every month*.
Ironically, due to the nature of social media, Facebook's latest webinar was never going to remain secret for long. However, the timing of the 'closed-doors publisher meeting' meant it wasn't widely shared. But don't worry! Momentum Social has put together
Social media is the fastest-moving industry in the world. Whether it's the introduction of a new platform, cutting-edge technology or ideas gaining viral popularity; the industry's constantly evolving. Therefore, they key to success in 2018 is staying ahead of social
First we had automated manufacturing, then self-checkouts at supermarkets. Now, artificial intelligence is revolutionising the way businesses talk to customers on social media. As ever, Facebook is paving the way and the incredibly intuitive features are now readily available. Momentum
Recently, we've been talking about the growing power of influencer marketing. Most brands now realise it's an effective B2C content strategy. However, while many B2B marketers would agree; a lack of content in their marketing plan is detrimental to a
Taking into account our recent articles on Facebook's algorithm change, the Elle Darby debate and social influencers. It's clear to see Instagram is becoming the most important channel for organic social media marketing and PR. Therefore, understanding the channel's business
Finding the optimum strategy for a product launch can often be a daunting task. With marketing budgets constantly under scrutiny; direct mail, email, and product placement activities are seeing decreasing returns year-on-year with rising costs. So, what’s the solution? Following
In our last article on Facebook's algorithm change, we identified influencer marketing as experiencing a rapid rise in importance. Good news, right? WELL, it's debatable, because among the encouraging articles, like this one by Forbes, there is also horror stories.