The do’s and don’ts of Instagram
Instagram is arguably the most popular channel now in terms of brands working with bloggers and influencers. It’s a highly lucrative space for those who know how to use it and for many it’s a full-time job. However, some users have tried to cheat the system and many have succeeded for short periods of time. This caused issues such as algorithm changes and distrust within an otherwise exciting and vibrant industry. Thankfully, Brands are now sussing out the authentic accounts from the cheats. So, before you ruin it for yourself and others, here’s a few do’s and don’ts to bear in mind.
- Post high-quality, interesting and informative content
- Declare when posts are paid by using #Ad or #Sponsored
- Engage positively with other accounts, complement people’s good work!
- Write honest reviews of products that you like
- Stick to your niche, don’t let anyone else dictate your brand
- Use Instagram’s powerful features such as stories to drive traffic
- Post a mixture of photo, video and carousels to keep things interesting
- Use on-trend hashtags to feature on the discover feed (max 12)
- Create your own branded hashtag
- Credit other people’s work if you wish to re-post it
- Buy followers to increase your account size, they don’t engage with you
- Buy likes to ‘increase engagement’ everyone can spot this from a mile away!
- Say a product is the best thing in the world if you don’t think it is
- Post about products just for the money, this dilutes your credibility
- Post a paid campaign without declaring you’ve been paid
- Comment negatively on other people’s content
- Post click-bait just to increase traffic (your bounce rate will counteract it)
- Go LIVE unless it’s something interesting (everyone finds this annoying!)
- Use hundreds of hashtags (this also counts for adding them as a comment)
- Use bots to comment and like everyone else’s photos
- Repost or take credit for other people’s work
It’s simple, if you use Instagram correctly it can be a real money maker and an exciting industry to be in. Most influencers and brands have now grown wise to bots and buying followers, therefore nearly everyone on the channel can spot them. Don’t be caught out, use social media responsibly and enjoy well-earned success!