Quality content; why ‘churning’ means failure in 2018
Marketers, creators and social media gurus listen up! Content creation is changing like never before… While frequency and timing used to be key to success, algorithm changes in 2017 have crowned quality content king.
Facebook, Instagram, Twitter and YouTube now only display content, which their algorithm deems relevant to the audience. In short, unless all of your posts stimulate, educate and engage, you’ll instantly experience a big drop in metrics. But never fear! Momentum are here to help; read our top five tips for keeping your content flowing.
So how do I create fun, quality content?
Successful content creators know how to tell a story that makes the audience smile. As we’ve already mentioned, social algorithms now show us ‘interesting content’ first. I.e. from accounts we most regularly engage with, or posts with high engagement, from users of similar interests. Fun content encourages engagement, which therefore helps your posts look more interesting and gain the ability to stay at the top of your audience’s feed for days.
Stop selling so much
The biggest mistake businesses are making on social media is that they are selling too much. As ironic as it is, the more you sell to the social audience, the less sales you’ll actually make. Filling your feed with sales, offers and push messages will alienate and disengage your audience. Social media is meant to be fun, so create quality content and keep it that way, you’ll find your new sales tactic much more enjoyable as well as successful.
Invest in videography
Customers are 4x more likely to watch a video about a product than read about it. Video content performs much better than any other type of content (especially in paid promotions) and is 3x more likely to be shared organically – Hubspot.com. Therefore, leaving video out of your strategy in 2018 is a one-way ticket to failure. Use our chat box below to ask us about how to create quality video content.
Paid promotions are here to stay
With more and more brands using social media to generate sales each day, it was inevitable that social networks would capitalise and take their share. Organic reach is now harder to attain than ever so now’s the time to put your money where your mouth is. Rather than churning post after post of repetitive key messages, master the management of Facebook advertising campaigns. Momentum boost a few quality posts in order to hit the bullseye rather than saturate the feed. Learning how to optimise paid social campaigns will save you a considerable amount of time and money!
The next big thing…
To conclude, churning means failure in 2018 because it will waste your time, and time is money, especially in the fast-paced world of social media. The industry moves faster than any other type of marketing, so it’s essential to stay ahead. Hero content is a term you’re going to see a lot more of this year and it pays to know how to use it. Adopting emerging technologies such as 360 video, utilising AI and projected VR to create quality content will be vital in 2018.