The importance of Instagram Stories for brands and influencers
Nowadays, it’s essential to catch the audience’s eyes quickly. Which is why when Instagram launched Stories in August 2016 it quickly became the go-to tool for brands and influencers alike.
Less than two years on there are more than 250 million daily-active-users on Stories alone* resulting in a 28-minute increase on Instagram usage per user.^ It’s fair to say the feature has been a huge success.
But how can your brand use the tool to drive traffic and increase revenue?
Since their inception in last October, polls have quickly become an effortless way for brands to drive engagement. Interactive polls give the audience a voice by allowing them to vote on anything and everything, saving a brand time, energy and money on market research.
The greatest asset on Stories is the ability to tag and link, as well as the swipe-up function for influencers with 10,000+ followers. If a customer likes what they see, all they have to do is swipe-up and it will direct them to the desired URL; greatly reducing the consumer journey resulting in higher conversion rates.
Use third-party apps
Now as we know, attention is short lived on social media; therefore, it’s vital to get the message across quickly and clearly. An effective way to do that is by using third-party apps to animate text and visuals. At Momentum Social, our quick go-to app is Hype Type. A free program with in-app upgrades that is sure to get people asking ‘how did you do that?’ and set you apart from the conventional.
Use Stories to story tell…
Telling stories about your products and services is a sure-fire way to create brand loyalty, therefore increasing the chance of conversions and referrals. Great examples of brand storytelling include fashion tutorials, fitness demonstrations and how-to guides.
In an ever-saturated market, the priority for brands and influencers should be providing value for their audience in the most distinctive ways possible, and Stories offer the perfect platform to do so.
* – CNBC.com
^ – Forbes