First we had automated manufacturing, then self-checkouts at supermarkets. Now, artificial intelligence is revolutionising the way businesses talk to customers on social media. As ever, Facebook is paving the way and the incredibly intuitive features are now readily available. Momentum
Recently, we've been talking about the growing power of influencer marketing. Most brands now realise it's an effective B2C content strategy. However, while many B2B marketers would agree; a lack of content in their marketing plan is detrimental to a
Taking into account our recent articles on Facebook's algorithm change, the Elle Darby debate and social influencers. It's clear to see Instagram is becoming the most important channel for organic social media marketing and PR. Therefore, understanding the channel's business
Finding the optimum strategy for a product launch can often be a daunting task. With marketing budgets constantly under scrutiny; direct mail, email, and product placement activities are seeing decreasing returns year-on-year with rising costs. So, what’s the solution? Following
In our last article on Facebook's algorithm change, we identified influencer marketing as experiencing a rapid rise in importance. Good news, right? WELL, it's debatable, because among the encouraging articles, like this one by Forbes, there is also horror stories.
Integration is the art of ensuring all promotional tools work together in harmony. However, in the modern era of multi-screen marketing, integrated communication strategy has become more complicated. Here are Momentum we have a new motto; integrate, don’t duplicate! Horizontal integration Horizontal
Marketers, creators and social media gurus listen up! Content creation is changing like never before… While frequency and timing used to be key to success, algorithm changes in 2017 have crowned quality content king. Facebook, Instagram, Twitter and YouTube now only
Brands and consumers have benefitted from sharing personal data for years and it’s no coincidence that you probably haven’t noticed. The question is; do we reward customers enough for parting with their personal data? Watch out, GDPR is about! Contact forms and