The power of influencer marketing is growing rapidly. So much that the ASA ‘s Influencer’s Guide, outlining the rules of posting sponsored content came out earlier this year. Apparently, influencer marketing can generate up to 11x the ROI of traditional advertising. So it’s a solid strategy going into 2019. With this in mind, we take a glimpse at the biggest influencer trends heading into the New Year. Stay ahead of the curve, for further insight contact us here.
Influencers or entrepreneurs?
Currently, a social influencer utilises their personal brand to promote products to their followers. However, 2019’s trends will see influencers change their personal brand into proper business ventures. An entrepreneurial outlook enables them to take full advantage of their reach, maximising platform success and revenue streams.
Influencers Guide; disclosing sponsored content
We’ve previously discussed this guide a while ago; check out the blog. Anyhow, the ASA and CMA collaborate forming rules and regs in conjunction with the Consumer Rights Act 2015. The rules state influencers must now identify ads as sponsored or not. This will make it easier for consumers to decipher a post from an advert. It removes any ambiguity from paid or authentic opinions, shaping the industry for the New Year.
Marketers will look to harness the power of gaming and E-Sports. Top Twitch, YouTube and Facebook Gaming streamers have massive followings. Sponsoring their live-streams or having product promotions on stream generates huge brand awareness. Tapping into E-Sports, the influence of streamers/pro gamers and their audience will be a key trend for 2019! Have a read of our blog, see how E-Sports are revolutionising the gaming industry.
Podcasts and fake followers
More influencers will improve their reach by using podcasts. They’ll be able to share opinions in more detail. A more transparent relationship can be built with their audience this way, creating value. Meanwhile, bot followers/fake audience detection will improve, meaning marketing budgets can be more secure as technology develops.
In summary, the biggest influencer marketing trends for 2019 are influencers changing their personal brands into entrepreneurial business ventures. In addition, influencers have to disclose paid ads to remove opinion ambiguity. Additionally, influencers will utilise podcasts to create deeper value, whilst brands clamp down on fake followers. Finally, brands will look to take advantage of E-Sports and the influence pro gamers have on their large audiences.