The leaves are falling, the cold’s building and Christmas is coming. 2018 is almost at an end, which means one thing; it’s time to start planning for 2019! When planning 2019’s social media strategies, it’s important to figure out where your brand’s going and how it’s going to get there. Therefore, we offer strategy planning tips and tricks to give your new campaign momentum. If you have a proposal or would like to discuss these further, contact us here.
Audit current social media strategies
Audit your posted content to see what worked and what didn’t. There’s no quick way of doing this. However, you can comb through it by exporting post/page data from the platforms you post on. For example, Facebook stats are available through ‘Insights’ whilst Twitter’s are accessible through the ‘Analytics’ tab. Focus impressions and engagement; post more of the content that’s doing well and refine what isn’t. After that, audit your advertising strategy. Again, extract data from each platform you post on. Only this time focus paid impressions and engagement. Consider KPI’s such as cost per impression, these will give you an idea on paid ad performance. In a larger scope, you can compare campaign results and the performance of each ad set, as well as individual ads; showing overall performance. Paid results will let you optimise for advertising success!
Content planning; gain momentum
After auditing current strategy, you’ll have an idea of where to improve. Content planning is important for creating posts that engage people with relevant, reliable info. Plan content with creative images that catch the users eye. Alternatively, shoot well-lit videos and capture their attention with hyper-short, short or long-form video. Image and video content work well. However, shorter the better seems to be a good rule to stick to; engagement spans are lessening and people like fun graphics! Along with image and video, text content is still vital. So influencer marketing is a good bet for 2019. Partnering with influencers who can say the right thing does wonders for brand awareness. However, only connect with vetted individuals who accurately represent your brand. Phoneys are common and saying the wrong thing can cause issues! Moreover, check out what competitors are doing to see where you can improve.
Before making strategies for 2019, audit current social performance. Then create a content plan using this data to make relatable posts; tailored for engagement. Build strategies around what works! Get ahead of the curve, why not try new AI tech such as chatbots; their commercial uses are rapidly growing! You can check out our latest eBook and talk to our chatbot here.