Taking into account our recent articles on Facebook’s algorithm change, the Elle Darby debate and social influencers. It’s clear to see Instagram is becoming the most important channel for organic social media marketing and PR. Therefore, understanding the channel’s business capabilities is key to enhancing your 2018 strategy. If your brand doesn’t have a social media strategy you’re already falling behind. With major social networks such as Instagram growing at such a rapid rate, its importance is hard to ignore. Below, are five good reasons why.
Pictures say a thousand words and no platform presents pictures better than Instagram. Visual content is 40x more likely to be shared on social media than any other type of content*. Therefore, keeping up with Instagram trends is vital. The channel experienced immense growth in 2017 and shows no sign of slowing down. It’s effectiveness to allow brands to reach new audiences organically, in a world where social media carries such significance, means businesses simply cannot afford not to include Instagram in their social media marketing strategy.
The rise, and rise of video
Video is, and will remain, king. It is the most powerful tool in the visual content toolbox, allowing brands to create immersive content, which drives the highest levels of engagement. In today’s visual space, Momentum recognise that creating dynamic video content is vital to success. Therefore, every client pitch features videography via YouTube, Snapchat or the increasingly powerful; Instagram stories.
Over the last year, Instagram’s story tool managed to overcome critics who shunned it as a ‘copy of Snapchat’, to become a powerful, traffic-driving, business tool. Instagram stories share moments, which disappear after 24 hours. Allowing creators and brands to create compelling advertisements that are easy to consume. The popularity of stories has soared among users, due to Facebook driving functionality in the background. Ask the Momentum team about how to implement successful ‘story marketing’.
As we’ve constantly mentioned in our articles, influencer marketing has exploded into the marketing space. It’s now the best way for businesses to reach niche markets, which they may not have had access to before. Influencers are trusted figures within their own industry, which makes them a powerful method of delivering brand messages. However, choosing the correct influencer for your brand is vital, failure to do so could have an adverse effect, wasting time and money.
Instagram has 500 million monthly users and 59% of them use the platform daily*. Thanks to the experts at Facebook, Instagram’s data collection and reporting tools are now more powerful than ever. Users with a business profile can track; follower activity, reach, impressions, engagements, video views, website click-throughs and completely profile the audience’s demographic and geographic data. Resulting in a completely trackable and incredibly powerful social media tool.
Talk to the team about how to improve your strategy today, or follow @MomentumSocial_