Blogging has become increasingly popular and interlinked with the rise of influencer marketing. Thousands of people benefit personally, professionally and financially by having a blog. Plus, it’s not just for business, plenty of people simply use a blog or website to maintain a personal journal or tell a story. If you’re thinking of starting a blog, Momentum have put together a few points to outline the value.
Improving your writing
Blogging is about communication, it won’t force you to become a better writer. However, you will naturally improve as you start writing regularly. Becoming a better copywriter has many advantages, it allows you to express yourself better in both professional and personal capacities. Furthermore, becoming a better writer will also shape you into a better thinker. Giving you the ability to think with more structure and assess things at a deeper level.
Attracting an audience
A blog is an effective way to establish yourself as an expert in a particular field. This allows the opportunity to help people who may be searching the internet for advice. In order to start building this community it’s important to make sure your blog is searchable, improve SEO by using keywords and filling in all of the meta descriptions. Then, use social media to create backlinks and drive traffic to your articles.
Meeting new people
The great thing about blogging is it brings like-minded people together. It’s much easier to foster professional relationships and even friendships through shared interests, especially if those interests are niche. Don’t be afraid to show the world who you are in your blog, it may generate some surprising results.
As the size and engagement of your blog increases, so do the opportunities. There’s a direct correlation between the amount of people who consume and engage with your content and the amount of opportunities you will benefit from as a blogger. Whether it’s invitations to cover events, free trips away or products to review. Thousands of people are already benefiting in the UK alone, many of which still have a full-time job and simply blog in their spare time. The key is writing little and often; post daily on social media and weekly on a blog to get started.
Monetising your blog
As influencer marketing grows in popularity, so does the opportunity to make money. A blog can quickly become an excellent passive income, or even full-time job depending on the size of the audience and level of engagement. The key is to write honest and engaging reviews of products or services associated with your niche. For instance, many travel bloggers also review camera equipment, summer clothing and electricals such as headphones on top of hotels and locations. For this reason, the more cross-promotion you can do, the bigger the potential income.