Social media is the fastest-moving industry in the world. Whether it’s the introduction of a new platform, cutting-edge technology or ideas gaining viral popularity; the industry’s constantly evolving. Therefore, they key to success in 2018 is staying ahead of social media trends. Easier said than done, right? The Momentum Social team have their finger firmly on the pulse. So, below we’ve included five key trends your business can’t afford to miss this year.
Staying ahead of social media trends
Social media is still a fairly new commodity to many businesses. Therefore, adapting and taking advantage of new features often falls off the radar. However, as experts in social media trends, Momentum provide a one-stop-shop. Helping clients to make the most of their social media toolbox.
The rise of the machine
Following our recent article on chatbots, AI bots are set to grow exponentially in 2018. Chatbots are a simple and straightforward social media trend. They reply instantly and establish an immediate relationship with the consumer. Chatbots have the ability to automatically run customer service and support, offer interactive brand experiences, play games and even take care of CRM. In order to stay ahead of the game, Momentum have implement our very own automation, talk our chatbot here!
The rise of AI, including Amazon Alexa, Google Home and the many other variants has also prompted an old social media trend to re-emerge. Watch this space for the re-birth of podcasting.
Quality over quantity
Facebook, Instagram, Twitter and YouTube now only display content, which their algorithm deems relevant to the audience. In short, unless all of your posts stimulate, educate and engage, you’ll instantly experience a big drop in metrics. Posts are no longer in chronological order, so frequency is a strategy of the past. Plus, with Facebook’s latest algorithm change favouring individuals over brands, marketers are facing their most challenging year yet! It’s time to find a new solution, learn about why churning means failure in 2018.
Video remains king
Video isn’t going anywhere, anytime soon. In fact, brands should be putting significant focus on tying more video content into their social strategy. In terms of social media trends, the ability to go live from almost anywhere is also going to be a huge factor. Plus, instant, short lived content on platforms such as Snapchat and Instagram stories are going to revolutionise the space.
Taking into account our recent articles on Facebook’s algorithm change, the Elle Darby debate and social influencers. It’s clear to see Instagram is becoming the most important channel for organic social media marketing and PR. Therefore, understanding the channel’s business capabilities is key to enhancing your 2018 strategy. With Instagram growing at such a rapid rate, its importance is hard to ignore.
Influencer marketing is booming and it’s here to stay. With audiences craving authenticity over generic sales messages; individuals with engaged followings based on their niche will be actively promoted by Facebook. Therefore, creating a cost-effective solution to the recent algorithm change. In addition, before dismissing influencer marketing as a B2C social media trend, check out our article on how to create a successful B2B influencer marketing strategy.