The new year brings about new sets of trends, none more so than in social media. The pace of the industry makes for constant changes and updates, usually for the better. Broadly, 2020 is going to reshape how we measure social success. We’ve seen a hint of that with Instagram’s global ‘like hiding’. TechCrunch suggests they’re still deciding the test’s outcome, with positive well-being vs. negative platform earnings at the core of the analysis. Read ahead for a quick, informative breakdown of the top 3 trends you may have missed.
Trend 3 – Advanced social advertising
Coming in as our third pick are advanced paid promotions. Brands are investing more, for a pretty good reason. Why? Well, these ads lead to more direct business due to us being more comfortable with social shopping as a whole. With cookies personalising our experiences, we’re digesting more relevant content with a greater tendency to hit the CTA. Therefore, as ad options are broadening, there’s more room for growth and acquisition as they’re more targeted.
Trend 2 – Micro-influencer investment
In at second is the growing influencer marketing trend. Influencer marketing used to be for celebrities and VIPs, although nowadays more brands are investing in the services of micro-influencers (2-50k followers). These micro-influencers are more likely to have higher levels of trust from their audiences, are more relatable and have great capacities to engage with fans. Such as our very own Co-Founder & Director Jake Cawthorne @thedebonair. He will vouch for the emphasis on this growing trend; feel free to glance at the account and see for yourself.
Trend 1 – Important performance metrics
Finally, our first pick. Amongst others, likes are a key indicator of content success. However, since the aforementioned testing on Instagram & Facebook, we’re seeing a shift in how best to measure post success. Comments will be crucial for social listening, figuring out what’s being said to see what’s working and what isn’t. Additionally, follower count, shares and views make important KPIs, with long-term engagement the ideal overall goal.