Momentum’s simple design tips
At Momentum, we understand that design can be tricky for small businesses and beginners. Making graphic and animations that POP can be time-consuming, energy-sapping and, above all else, difficult.
With this in mind, the team has produced a short guide to help all you aspiring creatives along the way.
1. Be careful with margins and spacing
Clean design requires attention-to-detail. Visualise your design beforehand and plan out where you want each of your elements to sit on the canvas. Is it easy to understand? Does it look clean? Ask yourself these questions and even get a second pair of eyes to check it works.
As a rule of thumb, make sure to leave a 50 pixel/12mm margin at the edges of the canvas so nothing is too close to the edge.
2. Use complementary colours
Using contrasting and complementary colours are crucial to good design. Pick a group of colours to use as a palette and stick to it. A simple guide for picking a colour guide can be found here. Once decided, make sure to contrast between different elements and highlight the key features of the graphic with a stand out colour.
3. Pay attention to typography
Different fonts work with different graphics. For example, bold fonts will work for headlines and strong graphics. Whilst thin, handwritten fonts will provide a more delicate feel to the overall design.
As another rule of thumb, try using no more than two fonts/weights to keep the design simple and easy to understand.
4. Don’t be afraid to include visual textures
Our favourite part of striking graphic design is adding textures. Textures like broken glass, lens flares and vintage paper all help bring a graphic together. These are key to creating compelling and lifelike designs. It creates a visual illusion that invokes an emotive response from the viewer. Making your graphics eye-catching and ultimately, more memorable.
5. Ask for help
Don’t be averse to asking for help. Everybody has their own skillsets, a limited amount of resources and time. If you find you’re struggling to create content for your channels – simply ask for help. There’s plenty of experts that know what makes good design and what doesn’t.