Momentum Social is proud to announce apartnership with Toby Trice Racing. Together helping capturing his journey of becominga professional racing driver and raising awareness for infertility through motorsport.
The Ginetta driver has ambitions to race in the World Endurance Series and Momentum will be looking to help him down every straight and through every hairpin along the way. With years of motorsport marketing experience, the team will look to help provide advice and coverage for Toby’s journey.
Momentum Co-Founder and Director Alex Wood stated “It’s a very proud moment for us to be able to forge this new partnership with Toby. An individual as driven as the Momentum team, it made sense to formthis new relationship as Toby sets his sights on progressing through the TOCA paddock. We look forward to seeing his motorsport career develop and providing media support along the way.”
Following the announcement, Toby said “This partnership is fantastic news, I am so proud to partner with the Momentum team. It is great to have their support in helping document my dream. But equally, they are right behind my goal of raising awareness for infertility.
Their work really stands out and I couldn’t bemore excited to get to work on our plans.”
The current global pandemic has turned the majority of people’s lives upside down. Unable to go to work, unable to have social interactions and unable to lead their everyday lives.
But in every seemingly dark situation, there is always glimmers of light with new industries thriving. This time, it’s the turn of the gaming industry, one that has been widely slated for decades.
Often pinned as a factor in causing childhood obesity and tenuously linked to mental health, parents have tried to limit the amount of time their children spend in front of their game’s consoles for years. But with current lockdown measures in place, children have flocked to gaming platforms to keep in touch with friends and engage in social interactions with people outside of their own four walls, much to the encouragement of their parents.
But it’s not just children that have picked up controllers and looked towards gaming to provide entertainment during this crisis. It appears to be people of all ages. In March, Steam reached a new record of 20.3 million concurrent players using its platform. While one of the biggest games of 2020 so far, Call of Duty Warzone; saw 15 million players in the first three days after launch. With people unable to leave their homes, these games now provide their main source of entertainment and interaction with friends, leading many through the crisis.
The rise of eSports
Similarly, the amount of people watching eSports has risen dramatically since the start of the year. Already a booming industry, experts had predicted a 15.7% growth in the esports industry before Covid-19 took hold, with the current crisis only looking to bolster this growth further.
There are several factors that have helped eSports thrive in recent months, most notably the influx of real-world sports stars now taking part in regular online leagues. Providing eSports with a new level of prestige, it has shaken the stigma that eSports was purely for teenagers and thrust the industry into the mainstream. With sports unable to take place, these eSports championships offer stars the chance to remain relevant, uphold agreements with sponsors and provide entertainment to thousands of fans all in one go.
With fans starved of real-world sporting activities, many who previously slated these championships and stated they would never “watch someone else play a video game” have been pleasantly surprised by the realism and competitiveness of these virtual alternatives.
Motorsport, in particular, has thrived off this idea. With drivers able to race in professional-grade simulators against their real-world rivals on a variety of racing platforms, at circuits around the world to offer fans a realistic replacement to tide us over. And it’s working.
ESports viewership jumped up 17% between January and March this year, with 1.75 billion minutes of content watched. Formula 1’s virtual Grand Prix average 350,000 live views per race. While across the Atlantic, Indycar and NASCAR have each broken viewership records, with the latter achieving 1.3 million views on a single race.
Is it more than just a game?
Aside from providing fans with a few hours of entertainment each week, is there any longevity in online gaming and streaming?
The answer seems to be a resounding yes. However, the industry appears to be at a crossroads. With the current unique situation, many new series and leagues have formed. Each vying for consumer attention, desperate to carve a corner of the market for themselves. But the danger lies in oversaturating the market. Since their introduction, and despite the previously stated records. Both Indycar and NASCAR have seen a fall in viewership week-on-week for their individual series.
The pros and cons
While some experts claim this is due to fatigue from watching too many series. It can be said that there are now too many to choose from. Time is always a limiting factor, and it could quite simply be due to their being too many conflicting sessions that people are unable to commit to watching everyone. The industry is in danger of cannibalising itself before it really becomes mainstream. That’s before you even begin to think about external issues such as internet connections…
But on the other hand, this lockdown period has opened the eyes of many. Not just individuals, but also major brands. If a year ago, you had approached many and suggested that they become a title sponsor of an online gaming league. In most cases, they would not have even considered this as a viable marketing opportunity to reach mass audiences.
Fast forward to now, and with the ability brand these sporting leagues as professionally as the TV broadcasts from which they originate, and with viewing figures that rival some TV channels. Brands have been awakening to a new form of advertising that will help them connect with many of the key audiences that they have been trying to reach.
You only have to look as far as how the Supercars Championship has positioned itself alongside BP and other major sponsors to realise that this is no longer teenagers in their bedrooms streaming their favourite game. This is an industry on the brink of exploding. With many sports stars having regular downtime in-between their commitments, the ability to give their sponsors additional coverage. Whilst simultaneously building their personal brand during this time presents a significant new opportunity for all involved.
Will eSports win over the masses?
With its significant growth and new global audiences, combined with a newfound legitimacy from real-world sports stars competing against their fans. It appears esports, and gaming as a whole has surged in popularity.
It is no longer seen as just a ‘game’, in most cases. Many now see it as a sport like any other. In fact, there has been a 20% weekly rise in gaming betting since lockdown. In March, Fifa 2020 had more total bets than Overwatch, StarCraft 2 and Call of Duty combined. With the Nevada Gaming Control Board also rushing through approval for betting on League of Legends, Call of Duty and Overwatch leagues. As soon as gambling is involved, it creates a new dynamic for the industry. While some may not welcome it, it will bring much-needed benefits.
In order for gambling to be allowed, the games that are utilised will have to face rigorous checks to ensure no cheating, or rigging can take place. With hackers so prevalent in many of these games. New measures will have to be put in place to ensure that this is eradicated. Although the developers will be doing these with pro leagues in mind, this will also benefit the end consumer. With patches and updates that should improve the overall quality of gameplay.
So, what’s your thought on the gaming and eSports industry? At Momentum Social we see this as a great opportunity for brands and consumers alike to benefit through many avenues. Whether it’s creating new opportunities through sponsorship, or simply curing boredom.
You can find out more about our views by listening to our podcast with TIE Group members Slingshot Sponsorship, and Ranieri, both of which have extensive knowledge of the industry and the various opportunities available.
At Momentum, we understand that design can be tricky for small businesses and beginners. Making graphic and animations that POP can be time-consuming, energy-sapping and, above all else, difficult.
With this in mind, the team has produced a short guide to help all you aspiring creatives along the way.
1. Be careful with margins and spacing
Clean design requires attention-to-detail. Visualise your design beforehand and plan out where you want each of your elements to sit on the canvas. Is it easy to understand? Does it look clean? Ask yourself these questions and even get a second pair of eyes to check it works.
As a rule of thumb, make sure to leave a 50 pixel/12mm margin at the edges of the canvas so nothing is too close to the edge.
2. Use complementary colours
Using contrasting and complementary colours are crucial to good design. Pick a group of colours to use as a palette and stick to it. A simple guide for picking a colour guide can be found here. Once decided, make sure to contrast between different elements and highlight the key features of the graphic with a stand out colour.
3. Pay attention to typography
Different fonts work with different graphics. For example, bold fonts will work for headlines and strong graphics. Whilst thin, handwritten fonts will provide a more delicate feel to the overall design.
As another rule of thumb, try using no more than two fonts/weights to keep the design simple and easy to understand.
4. Don’t be afraid to include visual textures
Our favourite part of striking graphic design is adding textures. Textures like broken glass, lens flares and vintage paper all help bring a graphic together. These are key to creating compelling and lifelike designs. It creates a visual illusion that invokes an emotive response from the viewer. Making your graphics eye-catching and ultimately, more memorable.
5. Ask for help
Don’t be averse to asking for help. Everybody has their own skillsets, a limited amount of resources and time. If you find you’re struggling to create content for your channels – simply ask for help. There’s plenty of experts that know what makes good design and what doesn’t.
If you find yourself struggling, speak to our experienced design team and discover the power of visual design.
This isn’t another coronavirus blog. Because the time has now come for solutions, not statements… Let’s be honest, currently people feel like sh*t and nobody really knows what the f*ck is going on, or what to do next. So, setting coronavirus aside, the Momentum team decided it was time to become a voice of reason; sharing knowledge that we know will help people during uncertainty, now and in the future.
Pivot away from uncertainty
Ever heard the expression, one door closes, another door opens? During and after every major or global event, good or bad. There are always economic winners and losers. Whether you’re a short-seller that’s now sitting on a Caribbean Island, or a pub landlord that’s completely out of work. Just because the external factors were out of your control, doesn’t mean the solution is. In fact, if you can pivot fast enough. You may even find yourself thriving and we’re here to help you do it.
Sell with integrity
Uncertainty causes panic, especially when cash flow is involved. But blatantly profiteering from a crisis or employing crass sales tactics will completely demolish brand credibility. When approaching cash flow look within, and determine what internal changes or cut backs you can temporarily make to either free up cash or make your reserves last longer. Then with the short term problem under control; develop a long term narrative, that’s empathetic to the external situation and your customers – who are likely also struggling. This will build a positive reputation and increase brand credibility long term, which will be far more valuable to your business than a few short term cash wins.
Yes, cash is king during uncertain times, we’d never dispute that. However, it’s also vital to look past the short term problem and focus on what your business, and most importantly your brand; will look like in 12 weeks and 12 months time.
Build brand resilience
Let’s face it, a crisis is often an excellent kick up the a*se for many of us, both personally and in business. But crisis or no crisis, brand resilience should always be a focus point in your business plan. The best way to know if you’ve built resilience is to ask yourself; how fast can my business pivot? For example; the bars and cafes that survive uncertainty are those with the nouse to become temporary-boutique supermarkets or delivery services…
With that in mind, ask yourself… If my business was forced to close tomorrow, what could I do to keep operating?
Hindsight is bad for longevity, building brand resilience is how you win long term.
Marketing while your business is closed actually makes perfect sense; even if you weren’t an online business before. Why? Because once the crisis period passes, your products or services will be needed again and business owners who are vocal online during this time will be the businesses consumers buy from first when it’s all over. But don’t worry about doing it alone, we are here to help.
We’ve made a completely free 12-week digital action plan:
As time ticks on, more and more brands are figuring out how to make the most of the coronavirus crisis. As a result, we are seeing plenty of varied campaigns that have helped form communities and bridge the huge gaps left in the world as we know it.
Here are some of the brands that are doing it RIGHT:
P.E with Joe Wicks
As part of the crisis, Joe Wicks deployed a simple yet extremely effective Coronavirus marketing strategy. Starting Monday 23rd March, he hosted a free workout aimed at kids live on his YouTube Channel.
He stated, “With the schools closed and with us all spending more time at home, it’s more important than ever that we keep moving and stay healthy and positive.” And how right was he…
The first live show peaked at over 806,000 live views, earning his channel 30,000 new followers and 51 years of view time! Truly unprecedented numbers in unprecedented times.
Brewgel: BrewDog begins making hand sanitiser
BrewDog began making hand sanitiser at one of its distilleries in Aberdeen, due to shortages driven by the coronavirus. The brand said it would be providing the sanitiser free of charge for those who need it the most.
BrewDog’s founder, James Watt, said: “We are determined to do everything we can to try and help as many people as possible stay safe.”
Like other brands, BrewDog’s selflessness will have a huge effect on a wide community.
Apple offers unlimited sick leave to employees
Tech giant Apple Co. let its employees all around the globe work from home. CEO, Tim Cook stated that “the company’s retail and hourly workers are getting unlimited sick leave if they experience the pneumonia-like symptoms linked to the disease.”
Therefore giving them peace of mind when it comes to making serious financial decisions as a result of the coronavirus crisis.
F1 eSports Series
As mentioned before, there’s always an opportunity in crisis. F1 has taken this saying by the horns with its Virtual Grand Prix. Celebrities, fans and drivers all competed from the comfort of their own homes around the Bahrain circuit last weekend.
Although there were no championship points at stake, it didn’t stop the competitiveness of all involved. Resulting in a massive amount of live viewers and some much-needed enjoyment.
How your brand can create coronavirus marketing campaigns
If you’re stuck wondering how and where your brand fits into the ever-changing industries. It’s important to know that you’re not alone. Companies, big and small, are looking for ways to make an impact.
At Momentum, we are here to help. Let’s have that virtual coffee and chat about what you can do to make a difference to your customers and the wider community.
Uncertain times lead to uncertain decisions. Uncertain decisions make for wrong decisions; and with wrong decisions comes failure. But not all of us are destined for failure. Uncertain times can also lead to opportunities, as long as you sell with integrity.
Take Joe Wicks for example; the fitness expert understood that everyone was self-isolating and unable to enter the gym. So, he used his social channels to host a live fitness session this week which had over 1 million people watching simultaneously. Making him the #1 trend on Twitter (ahead of Coronavirus no less).
Opportunities are everywhere
There’s opportunities for all of us. Re-pitching new opportunities to your existing and new clients will be the key to helping them show their character and building long-term value with customers.
Live streaming figures have increased 10x on average this week, so replacing live events with live streams could help fill the void left in the events industry. This is just one of the opportunities that has arisen over the past few weeks. We’re certain there’s hundreds more.
Top 5 social platforms right now
As more and more people work from home, social media platforms continue to rise in users and subsequent viewers. This makes standing out from the crowd even more important. Now more so than ever. One basic rule for any platform is to ask questions. Because:
Questions = Comments = Engagement = Relevance
Relevance = Reach + Growth
With all this in mind, there are 5 channels that are absolutely crucial for businesses and individuals alike:
Community.com – Soon to be launching in the UK, this platform is SMS in power and SMS in nature. Celebrities/Brands can speak directly to their audience without algorithms blocking their advances: allowing leaders to text with direct, organic and meaningful communication at massive scale
Podcasting – One of the best ways to create a meaningful connections with your audience is to use a podcast. This can be done in the comfort of your own room with pretty much any laptop or computer. Podcasts stimulate deeper conversations and quite simply create more leads
Facebook Groups – As more people and brands saturate the newsfeed, time will eventually come where groups lead the way for business interaction and lead generation. Facebook is focusing on connecting people in a real way. So, now is the time to create sub-networks that bring the community closer to you and your brand
Instagram – Gone are the days of short, snappy captions. The algorithm now determines if a post is useful by ‘view time’. Meaning longer captions = more view time. But as always with Instagram, Consistency is key. Make sure you’re active daily to achieve the best results
LinkedIn – This is quite simply the golden era. The channel is yet to be completely monetised like Facebook and so rewards users who are active daily. Always respond to every comment to help play the algorithm and increase your engagement with other users. It’s also quite clear that company pages don’t perform as well as individuals. Therefore making it important to ensure all your employees are active and commenting on each other’s posts to increase reach tenfold
If you’re wondering which opportunities to capitalise on, our experienced team is always on-hand to offer support. Chat to us today!
This Tuesday Facebook announced that it was to launch a cash grant program that provides $100 million in cash grants and advertising credits. Helping small businesses trying to cope with the uncertainty surrounding the outbreak of coronavirus (COVID-19).
Chief Operating Officer Sheryl Sandberg announced on her Facebook page that it will be “investing $100 million to help 30,000 small businesses in over 30 countries”.
Whilst the site hasn’t directly stated when this will be put into practice; it is a significant step to help support small businesses all around the world. Covering operational costs like employee wages, rent and bills is sure to help them survive in these turbulent times. Facebook also state that it will use ad credits to boost business services.
Last year, we listed reasons why investing in a social advertising strategy was important for businesses and it is now more important than ever before. As more and more people self-isolate and work from home, digital spaces will become even further crowded. Making getting your business heard critical, not only for survival but thriving as well.
Getting through it together
The company also introduced a ‘Business Resource Hub’ with official information about COVID-19 and how businesses can manage the outbreak. Whilst also providing them with downloadable content with best practices in staying connected to their audience network.
“We want to do more” said Sheryl Sandberg. A simple message showing how companies, big and small, can pull together to help one another get back to normality. It could be a different type of normal, but let’s try and get there together.
We’ll continue to update you all in the coming weeks with any further developments. If you would like to see if you are eligible, please contact us and we can look into this on your behalf
The new year brings about new sets of trends, none more so than in social media. The pace of the industry makes for constant changes and updates, usually for the better. Broadly, 2020 is going to reshape how we measure social success. We’ve seen a hint of that with Instagram’s global ‘like hiding’. TechCrunch suggests they’re still deciding the test’s outcome, with positive well-being vs. negative platform earnings at the core of the analysis. Read ahead for a quick, informative breakdown of the top 3 trends you may have missed.
Trend 3 – Advanced social advertising
Coming in as our third pick are advanced paid promotions. Brands are investing more, for a pretty good reason. Why? Well, these ads lead to more direct business due to us being more comfortable with social shopping as a whole. With cookies personalising our experiences, we’re digesting more relevant content with a greater tendency to hit the CTA. Therefore, as ad options are broadening, there’s more room for growth and acquisition as they’re more targeted.
Trend 2 – Micro-influencer investment
In at second is the growing influencer marketing trend. Influencer marketing used to be for celebrities and VIPs, although nowadays more brands are investing in the services of micro-influencers (2-50k followers). These micro-influencers are more likely to have higher levels of trust from their audiences, are more relatable and have great capacities to engage with fans. Such as our very own Co-Founder & Director Jake Cawthorne @thedebonair. He will vouch for the emphasis on this growing trend; feel free to glance at the account and see for yourself.
Trend 1 – Important performance metrics
Finally, our first pick. Amongst others, likes are a key indicator of content success. However, since the aforementioned testing on Instagram & Facebook, we’re seeing a shift in how best to measure post success. Comments will be crucial for social listening, figuring out what’s being said to see what’s working and what isn’t. Additionally, follower count, shares and views make important KPIs, with long-term engagement the ideal overall goal.
We’re at the end of 2019 and what an eventful year it has been! Especially in social media’s realm, with hundreds of updates and changes to platform rules and regs. Although 2020 is right around the corner, there’s still time to revisit social media strategies to boost performance next year. With this in mind, we discuss notable predictions from social experts and thought leaders to gauge how best to move forward.
Granted, were basing our advice on the predictions we feel to be most likely. However, we’ll know more as the year starts to pan out, so stay tuned for blog updates on how best to revise marketing strategies. Anyhow, Emarketer suggests social media is currently used by 90.4% of Millennials, 77.5% of Gen X and 48.2% of Baby Boomers. Meaning your demographic is on social, but what current predictions might hint on how best to target them?
Our top 2020 predictions
The New York Times hints Facebook’s planning to integrate messaging functionalities on Messenger, Instagram and WhatsApp. Enabling users to communicate between the apps, whilst integrating cross-posting via their Stories tools. This broadens the opportunities for marketers to connect quicker and easier with their audience.
Furthermore, Instagram look to maintain its current course with focus on user health and wellbeing via ‘like hiding’. This looks set in stone as an official feature for 2020. Coupled with a further shift towards monetisation, influencer marketing will continue to dominate in the new year. Businesses aught to improve their marketing spend on influencer marketing as it can be cheaper and more effective than running paid ads. So moving forward, marketers should look to work with multiple smaller influencers, as opposed to singular celebrities.
SocialMediaToday offers realistic views on AR, VR and their impact on socials’ future. AR filters like on Snapchat are gaining popularity, with digital overlays offering creative alternatives to standard content, upping user engagement. Alternatively, VR looks to be the future of social interaction, with Facebook already heavily investing in Oculus. It’s safe to say their’s plenty of potential to gear a marketing strategy towards these trends in 2020.
Happy New Year from the Momentum Social team. Contact us with any questions, we hope our insight kick-starts your 2020!
Social media is key for generating awareness. Brands and influencers alike can amplify their message by publishing content across desired platforms. This results in engagement, leading to brand development by relationship building. Followers will improve by adding value to content, backed with quality imagery or video. SproutSocial suggests social media is the most relevant channel for 50% of Gen Z and 42% of millennials. But to reach an audience, what’re the best times to post?
The perfect times to post
Sorry, but there isn’t a perfect time to post! Best posting times vary depending on time-zones, the platform, content type, audience and when they browse. However, there are ideal times which suit each platform better, depending on marketing goals set. Generally, Facebook and Twitter perform best in the morning, lunchtime and mid-evening. Whereas Instagram and LinkedIn do better during business hours, ideally 1-5pm. See below for platform specifics:
Facebook is the largest, most powerful platform with 78% of all UK internet users actively using it (Shareable). Although, recent algorithm changes emphasising ‘meaningful interactions’ limit exposure because it favours content from friends & family, not brands. This means timing is important. Time posts to go out later in the week, ideally Thurs or Fri between 1-7pm. Additionally, morning commute times and lunchtimes are good for engagement.
Twitter is for short and sweet messaging with a tricky algorithm. To beat it, post during lunchtime and evenings, so 12-2pm and 4-9pm, with Mondays and Thursdays being optimal for engagement. B2C does well on a weekend whilst B2B does better during business days.
LinkedIn is primarily for B2B content, so posting during business hours makes the most sense. Lunchtimes will deliver the best engagement, with 12pm-5pm midweek being optimal times to post. Weekend posts will generate minimal engagement.
Instagram’s the image led platform, suiting services such as personal training and hairdressing. With over 24M UK users, its popularity is quickly booming. Primary access is through smartphones, so busy activity times are weekday lunchtimes and late afternoons, so Mon-Thurs 12-6pm. Evening posts work well depending on the demographic, with them performing best on a weekend.
Making a content schedule
Broadly speaking, weekday posts at lunchtimes and evenings will perform best. To improve timeliness, look to schedule the content. Paid services like Loomly have been invaluable for some of our content plans, have a look. Experiment with timings to find the best slot for your product/service, you can find this information in the platform’s analytics. Please get in touch with us if you have any questions!
You heard us right, Twitter is preparing to terminate thousands of accounts. Those that have been inactive for six months or more will be deleted. Did you know, there’s over 14M TW users in the UK? (OMNICORE) Unfortunately for some, they’ll log back on after a period of absence to discover the worst. Lucky for you, we’ll avoid any trauma with a well timed prompt. So if you’ve not logged-on in a while, we suggest you do so!
You have until the 11th December to prove your account active. After that, your beloved thread of genius memes and unparalleled wisdom will be lost forever. Including users who haven’t posted due to death, as well as any other related inactivity. Oddly enough, it’s the first time TW has done something like this. But they explain it’s down to the new privacy settings. Inactive accounts can’t accept them, going against regulations. So the new change makes sense, seen as their credibility improves by removing dormant accounts. This may well properly reflect users’ legit followers, improving engagement metrics.
What happens next?
Given a whole bunch of accounts will be deleted, this frees up that unattainable username you’ve been after since the beginning. Try your luck after the 11th cut-off, you never know! On the other hand, the firm states future plans include deleting active accounts. A step-up from current proceedings which looks to filter out non-human users. Apparently there’s various ways to gauge genuine human interaction, so we’ll see how this unfolds.
Seen as though inactivity is currently based on log-ins, and not posting or replying etc., bot accounts that auto-tweet are also at risk of being deleted. That’s unless account owners log-in before December 11th. We hope this covers everything and saves you any hassle!
Our finger’s always on the social pulse to keep you up to speed with the latest updates. Contact our team for more info.
Using influencer marketing to showcase a product or service can be high-risk, high-reward. Certainly if a demographic is niche. Apparently, 49% of consumers depend on influencer recommendations (DMI). So what better way to advertise its capabilities, than to capture it in real-time, posting to thousands of followers? Momentum manage the entire influencer process, with no reliance on third parties. With our experience, we’d like to highlight some highs and lows, discussing real-world cases.
Nike’s what’s inside Nike Air VaporMax?
Nike take showcasing a product’s functions to the next level. They collaborate with established YouTube channel, ‘What’s Inside?’. Creating a series of sponsored videos to really show what the product’s made of. This let potential consumers see inside and out, thereon influencing purchasing decisions. After all, quality and durability are key factors in buying sporting goods. The video campaign did very well, generating 6M views and 47k likes. It successfully helped Nike create hype along the product range. An example of successful influencer marketing with healthy RIO. However, it’s not all sunshine and rainbows…
Man City’s attendance & atmospheric booster
Although Nike saw success, Man City’s recent efforts fell short. They sought the help of influencers to boost the attendance and atmosphere of their European home games. They drew some less known teams in the Champions League this season. Naturally, this is an attempt to improve ticket sales and the overall experience. However, their agency posted something City were quick to distance from, falling short of the club’s social standards. The brief displayed above with the accompanying post were created without their permission. A lesson learnt in that taking initiative isn’t always the right call. High-profile brands rely on professionalism at every stage, something that we at Momentum are extremely proud of.
Both cases highlight the highs and lows, showing that influencer marketing is high-risk, high-reward. When done right, the benefits outweigh the drawbacks. We guarantee ROI, proven with our growing portfolio of global brands, and track-record of successes. We’d love to discuss your ideas, so please get in touch.
For all queries regarding influencer campaigns, contact our team, we’d love to hear from you!
The spooky season fast approaches! A favourite time of year where we spend to scare across the Western world. As well as eating and drinking too much, with kids running riot on a surplus of sugar. Halloween is an opportunity brands can exploit via trendjacking. By publishing engaging content in-line with trending themes. Truth is, 51.5% of UK consumers spent on the occasion last year. With it right around the corner, we’re offering three strategic engagement tips so your brand can benefit. Don’t miss out!
1. Create a strong Halloween campaign
First of all, good engagement requires a solid holiday campaign approach. Use seasonal content that’s already performed well to start. Then, add a touch of personality to resonate with your audience by applying the theme to your product or service. For example, restaurants can decorate their dishes with Halloween items, then post a shot or video from the seasonal menu with #HalloweenDishes. Continue this tag in other content, such as a holiday competition to involve your consumers; totalling an effective campaign. See how we can further develop restaurants online!
2. Harness a unique opportunity
So you’ve got the pumpkin rolling and thought of some campaign ideas. What next? Well, Facebook IQ data from 2018 shows top word pairs over the occasion as ‘Happy Halloween’ and ‘Halloween Outfit’. It’s crucial for your posts text to include trending terms and #s, with any linked content search optimised. The one off post of your boss, or office pet in non-traditional costume might just be what the plague doctor ordered. Given costumes’ importance, and the surge of creativity social media whips up, why not take advantage?
3. Interact with the audience
Audience interaction is vital for deepening engagement. Create excitement by making them a part of creative content. For example, after posting the office pet in a silly costume, ask followers to reply and comment shots of their pets in silly costumes! This is a fun way to involve people in the conversation. If followers are having fun with your brand, the likelihood of product/service sales are higher.
Recently, we highlighted noteworthy feature updates and their impact on users. A common trend surrounds likes and their usage. Likes are a hot topic! Platforms are reviewing the metric in terms of its benefits and drawbacks. In fact, Instagram intends to scrap likes for ‘Saves’, regardless of the platform getting 4.2B likes a day (SproutSocial). So in this article, we’ll discuss these impacts in detail, keeping your finger on the social pulse.
Benefits of likes
CEO Mark Zuckerberg makes his view clear during a public Q&A. Presenting button semantics, he states likes as a force for good. However, giving people various ways to express emotion and reaction is something to consider. This came to fruition with different ways to react on FB as emojis. Meaning users can comfortably express their reaction, without the negatives associated with disliking content. Additionally, likes present an effective metric for marketers to measure content quality, when reporting engagement analytics. The question is, can they be a bad thing?
Drawbacks of likes – A hinderance?
It could be the end of an era for our beloved like metric. A mounting, but inconclusive body of research suggests they have a direct impact on the self-esteem and wellness of their users. With mental health in question, is the like button now a force for bad? The validity of recent studies is questionable, but they point to poor body image, sleeping habits and increased depression. Coupled with FB’s struggles to police hateful content, they’re taking steps to address the issue. Similarly to IG’s like hiding, FB now follow suit. They’re testing hiding the number of likes, as well as video views in Australia. it’s yet to be confirmed if they’ll carry the test out internationally.
With like hiding as the platforms’ key focus, we can assume likes have stirred up quite the storm. Primarily, a force for bad which will see replacements in the form of ‘Saves’ and other variants. The impact on the user will be beneficial. However, less can be said for influencers who rely on the metric to make a living.
Stay ahead of the curve with the latest news. For all queries and suggestions, don’t hesitate to contact the Momentum Social team.