Stories are now available for UK LinkedIn users, giving them the chance to create and share them with connections. Stories allow communications via short videos and messages. They appear as brief, full-screen and vertical that show separate to a user’s feed, similarly to Facebook and Instagram. They are temporary, up to 24hrs and will delete unless saved. So, let’s look and see how it lets us expand our reach!
Facebook, Instagram, now LinkedIn?
Stories have long been a feature on popular social platforms Facebook and Instagram. However, LinkedIn has now introduced the feature for professionals. This is in the hopes of giving them every possible format and feedback opportunity.
The benefits are ample. As Stories are temporary, they encourage immediate responses as there is FOMO if they disappear. This will spur quick responses with limited delays. Consistent posting helps build stronger connections as familiarity improves, increasing the likelihood of future engagement.
LinkedIn Stories – how will they be used?
Short video messages will be useful for professionals to target connections quicker with a more personable touch. Stories’ sequences in a professional format are ideal for sharing key moments, from things like work events and campaigns. If used correctly, the full-screen narrative lets people share working tips and tricks.
Additionally, Stories open up new messaging threads for quicker, personable responses. They’re a quick way to update connections on business developments. Also, users get increased feedback opportunity with polls and Q&As. A great way to understand an audience and conduct market research! They aren’t to be over-used, though. Keeping on-brand with limited, but consistent use will let connections know what to expect.
Stories surge in popularity
Snapchat are the founders of Stories, with Facebook and Instagram quickly following suit. Why? They’re hugely popular amongst the younger generation. Stories surged as they offer lightweight interaction, a fun way to update without it embedding a user’s profile. In a professional context, LinkedIn Stories let people build connections and have a laugh in what is otherwise a strict, uptight platform.
LinkedIn Stories are a great way to make your professional profile more personable. Wondering how to implement this in your strategy? Then get in touch with us!
The digital landscape’s growing at an accelerated rate in the current climate. The latest government action sees us enter lockdown 2.0, with a review on the 2nd December. It’ll likely determine the outcome of an extended national lockdown, or regional tier-based restrictions. Due to these social distancing limits, social media is exploding. Now more than ever, social platforms are crucial for businesses to connect with their audience. The key tool? Live streaming. According to GWI, live stream events, on average, welcomed 20% of live streamers who couldn’t attend in-person events due to COVID-19. With this in mind, let’s discuss just how important they are for current brand and consumer engagement.
Benefits, ease of use and convenience
The way we live is evolving. Naturally, the way we connect with brands and consumers is changing with our trends. Apparently, live streaming events increased by 300% between March-August 2020 (Uscreen). For good reason! The benefits are ample. Including unlimited reach to a global audience, whilst surpassing all physical set-backs imposed by the pandemic.
Current marketing strategies should look to utilise live video as live streaming can be monetised, opening new revenue streams. It also plays a key role in building trust and transparency, the core of any business transaction. Additionally, broadcasting live is easy as it can be done from most devices. Smartphones are causing huge surges in FB Live, IG Live and Periscope activity. Conveniently, it can be set up to capture an event happening anytime, anywhere. With a broader budget, videographers can immerse viewers as if they were there to truly capture the experience. For example, take a look at our award-winning livestream case study with NSPCC, which took place in 90% of schools in the UK with 20K video views and 6K post engagements. For more info just ask our team how! So, still not convinced on the benefits?
Real-time engagement and content flexibility
Live streaming lets us create dynamic content in real-time which sends messages promptly. In addition, this content can be repurposed for future adverts/promotions, saving on future expenses with authentic footage. Moreover, real-time streams spur online interaction. Algorithms prize reactions over any other metric. Therefore, the more audiences interact, the better the reach and overall exposure for a campaign. Ultimately, marketing strategies now rely more on live streaming/digital content as traditional means struggle for similar results. If leads and sales are the goal, then we suggest live video be a primary aim. To discuss live streaming in more detail and how we can help, get in touch with us.
To discuss our award-winning livestream work, contact the Momentum Social team.
Original founding partners will wholly own and operate the company
London, UK, 16/09/20, Momentum Social, provider of digital strategy and media production services, is pleased to announce that its original founding partners, Jake Spencer Cawthorne and Alex Jordan Wood, have taken the decision to accelerate their plans and buy back all investor shares in the company they founded in 2017. Momentum Social will now be wholly owned and operated by its founders, Jake Spencer Cawthorne and Alex Jordan Wood.
“Momentum Social was originally founded with the support of an angel investor who provided start-up capital and ongoing business support as required. Momentum Social has succeeded beyond initial expectations thanks to the support of its incredible clients gained and retained over the past three years. As a result, targets were hit earlier than expected and opportunity arose to buy back our investor’s shares earlier than planned” commented Jake.
“It was always our intention to own the company outright once the initial capital had got us to where we needed to be.” continued Alex. “However, we didn’t expect to have the ability or opportunity to do this within three years, especially in light of the current market conditions. However, as a content agency, we have seen a steep rise in digital content being required as everyone moves online”.
The deal represents a new chapter for the company and provides greater agility at a time when it’s needed most, allowing Momentum Social to serve its clients with a scaled-up portfolio of services.
Alex added: “Investments have increased Momentum’s production value exponentially in the last year. This will continue as we serve our clients with bigger and bolder projects in the future.”
For further information please contact firstname.lastname@example.org
As August began and lockdown started to ease – the BTCC and Momentum geared up for the belated-yet-much-anticipated start to the motorsport season. The restart was months in the making, with the original start date set way back in March. In this time, both Momentum and BTCC worked closely to produce social media creative graphic templates to help in the 2020 season.
A massive hit!
Needless to say, the creative graphics were a huge hit with the BTCC audience. In the first 4 race weekends alone the graphics achieved 25,000+ engagements and 1,000+ comments on the Championship’s social channels. The Sutton Graphic alone achieved a whopping 4,000 engagements and nearly 200 comments.
An all-round success
It wasn’t just the fans who were impressed with the graphics. Drivers up and down the grid, past and present were liking, sharing and retweeting the posts. Helping push the artwork to an even broader audience. One that is sure to tune into the next round of touring car racing.
More design graphics to come
Now we aren’t ones to blow our own trumpet, but a reaction like this simply can’t go unnoticed. The team are constantly looking at ways to improve our production value and quality. As such, it’s a pleasure to work on such a popular platform. For clients that see the value of our work.
You can be sure to see many more eye-catching sports graphics in the weeks to come. As the team continues to travel around the UK following all the BTCC action as it happens. We’ll be sure to keep you informed of how it goes…
If you’re looking at improving your social media presence with graphic design, look no further than Momentum…
It might surprise you when we say that events which integrate AR, VR and live elements aren’t necessarily a new thing. However, the covid-19 pandemic has brought the challenge of running hybrid events to the forefront of many people’s minds. Although the theoretical framework is available, event planners have a lot to consider before diving in…
Infrastructure and wifi
It definitely won’t surprise you when we say, a strong connection is vital to operating hybrid events. Unfortunately many UK venues are not prepared for the upcoming demand. For example, to stream in 720p quality you need a minimum of 15-35 mbps of bandwidth. However, in recent surveys many UK hotels and conference halls came up short; only offering speeds of 1-10 mbps on average.
The solution? Take matters into your own hands. In fact, every good event planner should have at least one external specialist wifi service to call upon. Otherwise, have access to portable routers with strong connection speeds for smaller scale events. Ask our team about navigating this challenge.
Unsurprisingly, in order to deliver an effective hybrid event or conference, event managers will need a high quality audio and video source or third-party video team. So, before you go ahead and decide to deliver your event over zoom, teams or meets. Consider what your physical events say about your business to your customers and what you’d like your virtual or hybrid event to say.
Remember, it’s important to maintain your brand values, particularly during turbulent times. With that in mind, see hybrid events as an opportunity to differentiate yourself and adopt technology to outmanoeuvre your competition. So, to ensure your event stands out as an immersive experience for your audience, we’d recommend consulting a specialist.
Pre-recorded live streams
Newsflash! Some of the best live streams AREN’T actually live… Much like many of your favourite television programmes or panel shows. In fact, the vast majority of ‘live broadcasts’ feature pre-recorded content and there’s a few very good reasons why…
Quality within budget.
In short, to get multiple camera angles, clear audio and high production value as a truly live broadcast takes a large team of camera operations and production crew. In other words, it gets incredibly expensive, very quickly. However, operating under a pre-recorded situation allows for a leaner production team, with production quality taken care of in post production.
How many of us have been annoyed or even complained when a Live stream has buffered or experienced technical issues? It’s the #1 reason for the audience to switch off and therefore something which is vital to avoid. The solution? Pre-record your content as if it was live and deliver it as a broadcast to give the appearance of a live event. The ‘look and feel’ can also be helped by services such as YouTube or Facebook Premiere.
If you’re considering a virtual or hybrid event, feel free to ask our team for advice.
It’s 2020 and Instagram is still the ideal platform to share your brand’s personality. Helping inspire your customer base to buy into your product or service and continue to engage a new audience.
One of the most engaging ways to communicate on the channel is through carousel posts. For those that are unaware – a carousel post is a creative way to get more content into a smaller space. You can feature up to 10 unique images, each with different headlines, descriptions, and URLs all within the same story.
With that in mind, influencers and brands still struggle to create engaging carousels. But don’t worry, by the end of this article, you will well-placed to create engaging carousels to help achieve your goals.
1. Boring cover slide
The first point of call for an Instagram carousel is always the cover slide. The cover slide will be the first thing a user sees when scrolling through their Instagram feed. The aim of a good cover slide is to stop the scroll! The visual should spark interest in the topic, giving readers no excuse but to read on.
2. Front-heavy carousels
Many carousels feature way too much information on the first few pages. This creates more work for the audience and increases the likelihood of them dropping off the post or zoning out. If you’ve got a lot of information, simply space the carousel out to 8 or 10 slides.
3. Not enough visuals
Instagram is a visual platform. People react better to posts that are engaging and visually pleasing. So make sure your carousel has simple messages with minimal text to help create engaging carousels. Sometimes, the most effective carousel can simply be a single image split into different slides. Something that everybody is capable of creating with the help of a photo editing app.
4. Weak CTAs
Strong calls-to-action are important on any platform. A value-driven CTA will help improve engagement from the user tenfold. Whereas a fake question to trigger comments will have little importance to both parties.
5. Believing they need to be static
Many believe that video carousels are difficult to produce and often, more time-consuming than static images. This is a common misconception, as most mobile phones are capable of recording high-quality videos ready for social in a fraction of the time.
6. Low-resolution images
Due to the nature of carousels, images used NEED to be a higher resolution in comparison to normal-post counterparts. It’s common for marketers to use a low-resolution image, reducing the quality of the content.
If you can avoid even some of these common mistakes, you’ll begin to see an improvement in your carousels. Keep creating, keep improving and if you need a little help along the way, Momentum is always here to help.
But experimentation is a crucial path to new opportunities and business growth. Particularly when there’s an uncertain road ahead.
Being experimental isn’t natural for most of us. Generally, when something unnatural happens, we deflect it. Then try to understand it in order to get back to normality. Why? Because normality feels safe. Particularly in business, no news is often good news and marketing trundles along doing the same thing it’s always done until something comes along and forces it to change.
“I don’t have time to experiment with strategy”
Well luckily, one thing we all have right now is time. The simple fact is, if experimentation isn’t part of your strategy, you’re missing out. Now, you’re probably thinking; of course you’re going to tell me to try new things with my marketing, you’re a digital marketing agency – and you’d be absolutely right.
Day in, day out, we see the impact trying new things has on all kinds of businesses. Now more than ever is the time to prioritise this to impact your business and steer it in a new direction, away from negative uncertainty.
The great marketing irony
One thing most marketing and creative agencies are terrible at, is marketing themselves. It’s not because they can’t, but because they often use the same excuse: “we don’t have time”. The reason I say this, is because we raised the same question within the Momentum team earlier this year and the results have never been more relevant. Here’s what we learnt…
A change in environment requires a change in strategy. Sound familiar? The quickest way to change your strategy is to consider a new perspective and the best way to hear a new perspective is to listen to someone else’s. For us, that meant realising it was time to take a more empathetic approach and help other people during a time of need. So, we teamed up with our friends at Purple Tasche to create 12 weeks of content, which could be donated to the general public. Completely free. In fact, you can download yourself right here. For you, it could simply mean reading this perspective and taking a step back to look at your own business. In fact, there’s never been a better time to try it.
OK. It was mainly because we already utilise both blogs and YouTube, but you should definitely take note of the huge surge in popularity the humble podcast is experiencing. Helped on by new consumer tech and a massive need for long-form content within consumers, 2020 is set to be the year of the podcast. Why? Because there’s no need for a huge production (you can podcast in your pants – if so inclined) so it’s efficient to create. Plus, with the eyes of the multi-screening audience already engaged, there’s a wide open opportunity to target their ears.
Less work emails = more inbox space.
There’s millions of people across the world with spare inbox space right now. Many traditional office workflows have slowed, yet we bet you still check your inbox every 15 minutes, just out of pure habit.
So, why not take advantage of this attention while it lasts? Email marketing is nothing new, maybe you’ve even tried it before… But that was in the ‘old normal’. This is the new normal, and business as unusual has created a new field of play. People are using social media more, yes. But mainly for news or entertainment. If you truly want to engage with your customer, hit them where their attention has space. We did, check it out.
Momentum Social is proud to announce apartnership with Toby Trice Racing. Together helping capturing his journey of becominga professional racing driver and raising awareness for infertility through motorsport.
The Ginetta driver has ambitions to race in the World Endurance Series and Momentum will be looking to help him down every straight and through every hairpin along the way. With years of motorsport marketing experience, the team will look to help provide advice and coverage for Toby’s journey.
Momentum Co-Founder and Director Alex Wood stated “It’s a very proud moment for us to be able to forge this new partnership with Toby. An individual as driven as the Momentum team, it made sense to formthis new relationship as Toby sets his sights on progressing through the TOCA paddock. We look forward to seeing his motorsport career develop and providing media support along the way.”
Following the announcement, Toby said “This partnership is fantastic news, I am so proud to partner with the Momentum team. It is great to have their support in helping document my dream. But equally, they are right behind my goal of raising awareness for infertility.
Their work really stands out and I couldn’t bemore excited to get to work on our plans.”
The current global pandemic has turned the majority of people’s lives upside down. Unable to go to work, unable to have social interactions and unable to lead their everyday lives.
But in every seemingly dark situation, there is always glimmers of light with new industries thriving. This time, it’s the turn of the gaming industry, one that has been widely slated for decades.
Often pinned as a factor in causing childhood obesity and tenuously linked to mental health, parents have tried to limit the amount of time their children spend in front of their game’s consoles for years. But with current lockdown measures in place, children have flocked to gaming platforms to keep in touch with friends and engage in social interactions with people outside of their own four walls, much to the encouragement of their parents.
But it’s not just children that have picked up controllers and looked towards gaming to provide entertainment during this crisis. It appears to be people of all ages. In March, Steam reached a new record of 20.3 million concurrent players using its platform. While one of the biggest games of 2020 so far, Call of Duty Warzone; saw 15 million players in the first three days after launch. With people unable to leave their homes, these games now provide their main source of entertainment and interaction with friends, leading many through the crisis.
The rise of eSports
Similarly, the amount of people watching eSports has risen dramatically since the start of the year. Already a booming industry, experts had predicted a 15.7% growth in the esports industry before Covid-19 took hold, with the current crisis only looking to bolster this growth further.
There are several factors that have helped eSports thrive in recent months, most notably the influx of real-world sports stars now taking part in regular online leagues. Providing eSports with a new level of prestige, it has shaken the stigma that eSports was purely for teenagers and thrust the industry into the mainstream. With sports unable to take place, these eSports championships offer stars the chance to remain relevant, uphold agreements with sponsors and provide entertainment to thousands of fans all in one go.
With fans starved of real-world sporting activities, many who previously slated these championships and stated they would never “watch someone else play a video game” have been pleasantly surprised by the realism and competitiveness of these virtual alternatives.
Motorsport, in particular, has thrived off this idea. With drivers able to race in professional-grade simulators against their real-world rivals on a variety of racing platforms, at circuits around the world to offer fans a realistic replacement to tide us over. And it’s working.
ESports viewership jumped up 17% between January and March this year, with 1.75 billion minutes of content watched. Formula 1’s virtual Grand Prix average 350,000 live views per race. While across the Atlantic, Indycar and NASCAR have each broken viewership records, with the latter achieving 1.3 million views on a single race.
Is it more than just a game?
Aside from providing fans with a few hours of entertainment each week, is there any longevity in online gaming and streaming?
The answer seems to be a resounding yes. However, the industry appears to be at a crossroads. With the current unique situation, many new series and leagues have formed. Each vying for consumer attention, desperate to carve a corner of the market for themselves. But the danger lies in oversaturating the market. Since their introduction, and despite the previously stated records. Both Indycar and NASCAR have seen a fall in viewership week-on-week for their individual series.
The pros and cons
While some experts claim this is due to fatigue from watching too many series. It can be said that there are now too many to choose from. Time is always a limiting factor, and it could quite simply be due to their being too many conflicting sessions that people are unable to commit to watching everyone. The industry is in danger of cannibalising itself before it really becomes mainstream. That’s before you even begin to think about external issues such as internet connections…
But on the other hand, this lockdown period has opened the eyes of many. Not just individuals, but also major brands. If a year ago, you had approached many and suggested that they become a title sponsor of an online gaming league. In most cases, they would not have even considered this as a viable marketing opportunity to reach mass audiences.
Fast forward to now, and with the ability brand these sporting leagues as professionally as the TV broadcasts from which they originate, and with viewing figures that rival some TV channels. Brands have been awakening to a new form of advertising that will help them connect with many of the key audiences that they have been trying to reach.
You only have to look as far as how the Supercars Championship has positioned itself alongside BP and other major sponsors to realise that this is no longer teenagers in their bedrooms streaming their favourite game. This is an industry on the brink of exploding. With many sports stars having regular downtime in-between their commitments, the ability to give their sponsors additional coverage. Whilst simultaneously building their personal brand during this time presents a significant new opportunity for all involved.
Will eSports win over the masses?
With its significant growth and new global audiences, combined with a newfound legitimacy from real-world sports stars competing against their fans. It appears esports, and gaming as a whole has surged in popularity.
It is no longer seen as just a ‘game’, in most cases. Many now see it as a sport like any other. In fact, there has been a 20% weekly rise in gaming betting since lockdown. In March, Fifa 2020 had more total bets than Overwatch, StarCraft 2 and Call of Duty combined. With the Nevada Gaming Control Board also rushing through approval for betting on League of Legends, Call of Duty and Overwatch leagues. As soon as gambling is involved, it creates a new dynamic for the industry. While some may not welcome it, it will bring much-needed benefits.
In order for gambling to be allowed, the games that are utilised will have to face rigorous checks to ensure no cheating, or rigging can take place. With hackers so prevalent in many of these games. New measures will have to be put in place to ensure that this is eradicated. Although the developers will be doing these with pro leagues in mind, this will also benefit the end consumer. With patches and updates that should improve the overall quality of gameplay.
So, what’s your thought on the gaming and eSports industry? At Momentum Social we see this as a great opportunity for brands and consumers alike to benefit through many avenues. Whether it’s creating new opportunities through sponsorship, or simply curing boredom.
You can find out more about our views by listening to our podcast with TIE Group members Slingshot Sponsorship, and Ranieri, both of which have extensive knowledge of the industry and the various opportunities available.
At Momentum, we understand that design can be tricky for small businesses and beginners. Making graphic and animations that POP can be time-consuming, energy-sapping and, above all else, difficult.
With this in mind, the team has produced a short guide to help all you aspiring creatives along the way.
1. Be careful with margins and spacing
Clean design requires attention-to-detail. Visualise your design beforehand and plan out where you want each of your elements to sit on the canvas. Is it easy to understand? Does it look clean? Ask yourself these questions and even get a second pair of eyes to check it works.
As a rule of thumb, make sure to leave a 50 pixel/12mm margin at the edges of the canvas so nothing is too close to the edge.
2. Use complementary colours
Using contrasting and complementary colours are crucial to good design. Pick a group of colours to use as a palette and stick to it. A simple guide for picking a colour guide can be found here. Once decided, make sure to contrast between different elements and highlight the key features of the graphic with a stand out colour.
3. Pay attention to typography
Different fonts work with different graphics. For example, bold fonts will work for headlines and strong graphics. Whilst thin, handwritten fonts will provide a more delicate feel to the overall design.
As another rule of thumb, try using no more than two fonts/weights to keep the design simple and easy to understand.
4. Don’t be afraid to include visual textures
Our favourite part of striking graphic design is adding textures. Textures like broken glass, lens flares and vintage paper all help bring a graphic together. These are key to creating compelling and lifelike designs. It creates a visual illusion that invokes an emotive response from the viewer. Making your graphics eye-catching and ultimately, more memorable.
5. Ask for help
Don’t be averse to asking for help. Everybody has their own skillsets, a limited amount of resources and time. If you find you’re struggling to create content for your channels – simply ask for help. There’s plenty of experts that know what makes good design and what doesn’t.
If you find yourself struggling, speak to our experienced design team and discover the power of visual design.
This isn’t another coronavirus blog. Because the time has now come for solutions, not statements… Let’s be honest, currently people feel like sh*t and nobody really knows what the f*ck is going on, or what to do next. So, setting coronavirus aside, the Momentum team decided it was time to become a voice of reason; sharing knowledge that we know will help people during uncertainty, now and in the future.
Pivot away from uncertainty
Ever heard the expression, one door closes, another door opens? During and after every major or global event, good or bad. There are always economic winners and losers. Whether you’re a short-seller that’s now sitting on a Caribbean Island, or a pub landlord that’s completely out of work. Just because the external factors were out of your control, doesn’t mean the solution is. In fact, if you can pivot fast enough. You may even find yourself thriving and we’re here to help you do it.
Sell with integrity
Uncertainty causes panic, especially when cash flow is involved. But blatantly profiteering from a crisis or employing crass sales tactics will completely demolish brand credibility. When approaching cash flow look within, and determine what internal changes or cut backs you can temporarily make to either free up cash or make your reserves last longer. Then with the short term problem under control; develop a long term narrative, that’s empathetic to the external situation and your customers – who are likely also struggling. This will build a positive reputation and increase brand credibility long term, which will be far more valuable to your business than a few short term cash wins.
Yes, cash is king during uncertain times, we’d never dispute that. However, it’s also vital to look past the short term problem and focus on what your business, and most importantly your brand; will look like in 12 weeks and 12 months time.
Build brand resilience
Let’s face it, a crisis is often an excellent kick up the a*se for many of us, both personally and in business. But crisis or no crisis, brand resilience should always be a focus point in your business plan. The best way to know if you’ve built resilience is to ask yourself; how fast can my business pivot? For example; the bars and cafes that survive uncertainty are those with the nouse to become temporary-boutique supermarkets or delivery services…
With that in mind, ask yourself… If my business was forced to close tomorrow, what could I do to keep operating?
Hindsight is bad for longevity, building brand resilience is how you win long term.
Marketing while your business is closed actually makes perfect sense; even if you weren’t an online business before. Why? Because once the crisis period passes, your products or services will be needed again and business owners who are vocal online during this time will be the businesses consumers buy from first when it’s all over. But don’t worry about doing it alone, we are here to help.
We’ve made a completely free 12-week digital action plan:
As time ticks on, more and more brands are figuring out how to make the most of the coronavirus crisis. As a result, we are seeing plenty of varied campaigns that have helped form communities and bridge the huge gaps left in the world as we know it.
Here are some of the brands that are doing it RIGHT:
P.E with Joe Wicks
As part of the crisis, Joe Wicks deployed a simple yet extremely effective Coronavirus marketing strategy. Starting Monday 23rd March, he hosted a free workout aimed at kids live on his YouTube Channel.
He stated, “With the schools closed and with us all spending more time at home, it’s more important than ever that we keep moving and stay healthy and positive.” And how right was he…
The first live show peaked at over 806,000 live views, earning his channel 30,000 new followers and 51 years of view time! Truly unprecedented numbers in unprecedented times.
Brewgel: BrewDog begins making hand sanitiser
BrewDog began making hand sanitiser at one of its distilleries in Aberdeen, due to shortages driven by the coronavirus. The brand said it would be providing the sanitiser free of charge for those who need it the most.
BrewDog’s founder, James Watt, said: “We are determined to do everything we can to try and help as many people as possible stay safe.”
Like other brands, BrewDog’s selflessness will have a huge effect on a wide community.
Apple offers unlimited sick leave to employees
Tech giant Apple Co. let its employees all around the globe work from home. CEO, Tim Cook stated that “the company’s retail and hourly workers are getting unlimited sick leave if they experience the pneumonia-like symptoms linked to the disease.”
Therefore giving them peace of mind when it comes to making serious financial decisions as a result of the coronavirus crisis.
F1 eSports Series
As mentioned before, there’s always an opportunity in crisis. F1 has taken this saying by the horns with its Virtual Grand Prix. Celebrities, fans and drivers all competed from the comfort of their own homes around the Bahrain circuit last weekend.
Although there were no championship points at stake, it didn’t stop the competitiveness of all involved. Resulting in a massive amount of live viewers and some much-needed enjoyment.
How your brand can create coronavirus marketing campaigns
If you’re stuck wondering how and where your brand fits into the ever-changing industries. It’s important to know that you’re not alone. Companies, big and small, are looking for ways to make an impact.
At Momentum, we are here to help. Let’s have that virtual coffee and chat about what you can do to make a difference to your customers and the wider community.
Uncertain times lead to uncertain decisions. Uncertain decisions make for wrong decisions; and with wrong decisions comes failure. But not all of us are destined for failure. Uncertain times can also lead to opportunities, as long as you sell with integrity.
Take Joe Wicks for example; the fitness expert understood that everyone was self-isolating and unable to enter the gym. So, he used his social channels to host a live fitness session this week which had over 1 million people watching simultaneously. Making him the #1 trend on Twitter (ahead of Coronavirus no less).
Opportunities are everywhere
There’s opportunities for all of us. Re-pitching new opportunities to your existing and new clients will be the key to helping them show their character and building long-term value with customers.
Live streaming figures have increased 10x on average this week, so replacing live events with live streams could help fill the void left in the events industry. This is just one of the opportunities that has arisen over the past few weeks. We’re certain there’s hundreds more.
Top 5 social platforms right now
As more and more people work from home, social media platforms continue to rise in users and subsequent viewers. This makes standing out from the crowd even more important. Now more so than ever. One basic rule for any platform is to ask questions. Because:
Questions = Comments = Engagement = Relevance
Relevance = Reach + Growth
With all this in mind, there are 5 channels that are absolutely crucial for businesses and individuals alike:
Community.com – Soon to be launching in the UK, this platform is SMS in power and SMS in nature. Celebrities/Brands can speak directly to their audience without algorithms blocking their advances: allowing leaders to text with direct, organic and meaningful communication at massive scale
Podcasting – One of the best ways to create a meaningful connections with your audience is to use a podcast. This can be done in the comfort of your own room with pretty much any laptop or computer. Podcasts stimulate deeper conversations and quite simply create more leads
Facebook Groups – As more people and brands saturate the newsfeed, time will eventually come where groups lead the way for business interaction and lead generation. Facebook is focusing on connecting people in a real way. So, now is the time to create sub-networks that bring the community closer to you and your brand
Instagram – Gone are the days of short, snappy captions. The algorithm now determines if a post is useful by ‘view time’. Meaning longer captions = more view time. But as always with Instagram, Consistency is key. Make sure you’re active daily to achieve the best results
LinkedIn – This is quite simply the golden era. The channel is yet to be completely monetised like Facebook and so rewards users who are active daily. Always respond to every comment to help play the algorithm and increase your engagement with other users. It’s also quite clear that company pages don’t perform as well as individuals. Therefore making it important to ensure all your employees are active and commenting on each other’s posts to increase reach tenfold
If you’re wondering which opportunities to capitalise on, our experienced team is always on-hand to offer support. Chat to us today!
This Tuesday Facebook announced that it was to launch a cash grant program that provides $100 million in cash grants and advertising credits. Helping small businesses trying to cope with the uncertainty surrounding the outbreak of coronavirus (COVID-19).
Chief Operating Officer Sheryl Sandberg announced on her Facebook page that it will be “investing $100 million to help 30,000 small businesses in over 30 countries”.
Whilst the site hasn’t directly stated when this will be put into practice; it is a significant step to help support small businesses all around the world. Covering operational costs like employee wages, rent and bills is sure to help them survive in these turbulent times. Facebook also state that it will use ad credits to boost business services.
Last year, we listed reasons why investing in a social advertising strategy was important for businesses and it is now more important than ever before. As more and more people self-isolate and work from home, digital spaces will become even further crowded. Making getting your business heard critical, not only for survival but thriving as well.
Getting through it together
The company also introduced a ‘Business Resource Hub’ with official information about COVID-19 and how businesses can manage the outbreak. Whilst also providing them with downloadable content with best practices in staying connected to their audience network.
“We want to do more” said Sheryl Sandberg. A simple message showing how companies, big and small, can pull together to help one another get back to normality. It could be a different type of normal, but let’s try and get there together.
We’ll continue to update you all in the coming weeks with any further developments. If you would like to see if you are eligible, please contact us and we can look into this on your behalf