It’s Christmas eve! A time for family, love, laughter and consumption. It’s also time to get great social media engagement. Despite people’s busy schedule, they’ll be sharing content across social the world over. The question is, how do we get our content to stand out from the rest? Granted, a lot of Christmas campaigns are already in place. However, Momentum will provide top tips on how to get great exposure; upping those Christmas post metrics. Any questions? Contact the Momentum Social team.
Get creative and deviate from the norm. Instagram’s current trend of #blackchristmastree is hot right now. Rather than standard decorations, this sort of creativity will engage users with something new. Attached to text that adds value, creatives like this are sure to boost engagement. Alternatively, pineapples are still trending, even at Christmas! Why not create a tropical festive post? It’s been tagged over 25k times on Insta so it’s worth a shot.
Content types and posting times
Image led posts with food, drink, presents and pets get good engagement. But the question is, when do we post them? Platform algorithms now control the distribution of content. However, posting at the right time can help boost metrics. Although timelines of posts means less than it used to, it’s a good idea to keep this in mind… Try not to post in the morning as most people are probably opening presents and sorting out dinner. Post festive shots after dinner time and later in the day!
So the festive shot’s snapped and it’s the perfect time to publish. All that’s missing is a decent editing app to give the post a little jingle. Apps to consider: Afterlight, which can cut editing time in half. Kirakira+ adds a sparkle to any image. Later is a cool scheduling tool to queue posts up in advance of the after dinner slump. Lastly, the popular Unfold is perfect for jazzing up Instagram Stories.
Get creative and boost engagement with these top Christmas posting tips. We hope everyone has a wonderful day and a happy New Year. From all of us at Momentum, Merry Christmas and happy posting!