Hybrid events are already here…
It might surprise you when we say that events which integrate AR, VR and live elements aren’t necessarily a new thing. However, the covid-19 pandemic has brought the challenge of running hybrid events to the forefront of many people’s minds. Although the theoretical framework is available, event planners have a lot to consider before diving in…
Infrastructure and wifi
It definitely won’t surprise you when we say, a strong connection is vital to operating hybrid events. Unfortunately many UK venues are not prepared for the upcoming demand. For example, to stream in 720p quality you need a minimum of 15-35 mbps of bandwidth. However, in recent surveys many UK hotels and conference halls came up short; only offering speeds of 1-10 mbps on average.
The solution? Take matters into your own hands. In fact, every good event planner should have at least one external specialist wifi service to call upon. Otherwise, have access to portable routers with strong connection speeds for smaller scale events. Ask our team about navigating this challenge.
Unsurprisingly, in order to deliver an effective hybrid event or conference, event managers will need a high quality audio and video source or third-party video team. So, before you go ahead and decide to deliver your event over zoom, teams or meets. Consider what your physical events say about your business to your customers and what you’d like your virtual or hybrid event to say.
Remember, it’s important to maintain your brand values, particularly during turbulent times. With that in mind, see hybrid events as an opportunity to differentiate yourself and adopt technology to outmanoeuvre your competition. So, to ensure your event stands out as an immersive experience for your audience, we’d recommend consulting a specialist.
Pre-recorded live streams
Newsflash! Some of the best live streams AREN’T actually live… Much like many of your favourite television programmes or panel shows. In fact, the vast majority of ‘live broadcasts’ feature pre-recorded content and there’s a few very good reasons why…
Quality within budget.
In short, to get multiple camera angles, clear audio and high production value as a truly live broadcast takes a large team of camera operations and production crew. In other words, it gets incredibly expensive, very quickly. However, operating under a pre-recorded situation allows for a leaner production team, with production quality taken care of in post production.
How many of us have been annoyed or even complained when a Live stream has buffered or experienced technical issues? It’s the #1 reason for the audience to switch off and therefore something which is vital to avoid. The solution? Pre-record your content as if it was live and deliver it as a broadcast to give the appearance of a live event. The ‘look and feel’ can also be helped by services such as YouTube or Facebook Premiere.