While it feels like the rest of the world pretty much stalled over the past few months, it seems the invisible workers behind our favourite social media accounts have been hard at work. So, to make certain you’re still in the loop; the Momentum team has compiled the five most important changes affecting your social media accounts right now.
Social media updates you need to know about
Facebook shuts down Lasso
What’s Lasso? We hear you ask… Facebook’s heavily TikTok-inspired app has told it’s users they won’t be able to access the service from July 10th. The move comes as Instagram launches Reels in India to rival the World’s most downloaded app TikTok, admist security worries and bans in an increasing number of countries. Facebook’s repeated attempts to borrow Instagram’s features doesn’t seem to be working. In addition to the controversy reported in the last couple of years, could the platform be beginning to feel outdated? Thankfully, it’s investments in Instagram, Whatsapp and Oculus will ensure the giant won’t be disappearing from social media any time soon.
Instagram: Stories in, feed out?
Yes, it’s finally happened. Just like they did with IGTV, Instagram is now allowing users around the globe to extend the Stories panel to full screen. The move comes as Stories have been adopted by over 500 million users since their introduction in August 2016. With the launch of Reels within the app and the continued rise of TikTok, could short-form video eventually take over the app? Or the social media space entirely?
TikTok for business
Unsurprisingly, after enormous organic success. TikTok has now opened up a monetised version of the platform, specifically targeted at business users. The announcement comes at a time of security worries. However, TikTok maintains that the platform is transparent and can now provide a globally available advertising solution for businesses; with detailed targeting, budget and scheduling. We expect this will ruffle a few feathers! Considering the recent #BoycottFacebook campaign…
LinkedIn promotes teamwork
At a time when we’re separated from our colleagues. LinkedIn has released new features allowing businesses to simultaneously notify their entire team when the business page makes an announcement. LinkedIn’s algorithm favours the accounts of individuals over company pages. However, alongside the latest abilities to invite your connections to follow your business page, as well as the new notify button helps to level the promotional playing field.
Twitter launches #Voice
In a stroke of genius to try and revive the platform. Twitter has taken a leaf out of WhatsApp’s book and launched voice-enabled Tweets. As a platform centred around short stories, fast-facts and news bulletins, we think the feature will go down a storm with users. The ability to create one-touch audio content in a flash, is super convenient way for users to communicate with their respective audiences; particularly those who also own a podcast!