Thinking of launching a podcast in 2020? Here’s 5 things you should consider…
Thinking of starting a podcast in 2020? You’re not alone. In fact, in April 2020, Apple Podcasts surpassed 1,000,000 total podcasts. But don’t let that deter you, the podcast industry has grown dramatically in the last two years. 18% of adults in the UK now listen to podcasts on a weekly basis*. With 89% listening to more than one podcast per week. As people seek further connections with people during the lockdown, and a source of inspiration on various topics, it presents a very real opportunity for you to reach new and existing audiences to highlight your message.
But before you start, what are the key things you should consider? Here’s a guide to help get you started:
1. Find your niche
Before you even think about recording your first podcast, you have to have a clear understanding on the topic, and its intended audience. Don’t worry about being too specific here, find a topic you are passionate about, that also gives you the ability to discuss various elements surrounding it. Keep a consistent theme and messaging going throughout your series and your audience will tune in if they share your passion.
2. Work out a podcast schedule
A common question many ask if “How often should I be releasing new podcasts?”. There is no set answer. Work out a schedule that fits in with your lifestyle and stick to it. Doesn’t matter if it’s three times a week, or once a month. Pick a plan that you know you’ll be able to follow and this will help build your podcast brand consistency. Fans will know when to look out for your podcast and will set reminders for the next episode.
You don’t have to have expensive studio equipment to record a podcast. Obviously, the most important piece of kit you should consider is a decent microphone to improve your audio quality, but these don’t have to cost a fortune. Two of the most popular microphones on the market are:
Logitech Blue Yeti: https://www.bluedesigns.com/products/yeti-x/
Rode PodMic: https://www.rode.com/microphones/podmic
Also, consider buying a shock mount for your work surface to stop any unwanted knocks or bangs during recording!
For editing, this will depend on your desire for the final output. However, we would recommend ending in Adobe Audition to get the cleanest possible sound.
For distribution, you don’t have to worry about uploading your podcast to every single podcasting platform individually. Simply get an account with Anchor.fm, and your podcasts will be automatically shared to each platform on your behalf!
4. Promote your podcast
Like any form of marketing, no one is going to know about your new podcast unless they are made aware of it. Create social media posts and share your content in appropriate Facebook and LinkedIn Groups to encourage people to give it a listen. Engage with people on social media, build relationships with your audience and they’ll turn into subscribers.
5. Be patient
You may aspire to be the next Joe Rogan, but he has spent years perfecting his craft, and built a loyal community of thousands that tune into each episode. You can do the same, but it will take time. Don’t be discouraged if your first few episodes don’t receive the views you were hoping for. Be patient, keep promoting your podcast in new areas and keep your consistency up. You’ll soon see your viewership figures increasing.