As time ticks on, more and more brands are figuring out how to make the most of the coronavirus crisis. As a result, we are seeing plenty of varied campaigns that have helped form communities and bridge the huge gaps left in the world as we know it.
Here are some of the brands that are doing it RIGHT:
P.E with Joe Wicks
As part of the crisis, Joe Wicks deployed a simple yet extremely effective Coronavirus marketing strategy. Starting Monday 23rd March, he hosted a free workout aimed at kids live on his YouTube Channel.
He stated, “With the schools closed and with us all spending more time at home, it’s more important than ever that we keep moving and stay healthy and positive.” And how right was he…
The first live show peaked at over 806,000 live views, earning his channel 30,000 new followers and 51 years of view time! Truly unprecedented numbers in unprecedented times.
Brewgel: BrewDog begins making hand sanitiser
BrewDog began making hand sanitiser at one of its distilleries in Aberdeen, due to shortages driven by the coronavirus. The brand said it would be providing the sanitiser free of charge for those who need it the most.
BrewDog’s founder, James Watt, said: “We are determined to do everything we can to try and help as many people as possible stay safe.”
Like other brands, BrewDog’s selflessness will have a huge effect on a wide community.
Apple offers unlimited sick leave to employees
Tech giant Apple Co. let its employees all around the globe work from home. CEO, Tim Cook stated that “the company’s retail and hourly workers are getting unlimited sick leave if they experience the pneumonia-like symptoms linked to the disease.”
Therefore giving them peace of mind when it comes to making serious financial decisions as a result of the coronavirus crisis.
F1 eSports Series
As mentioned before, there’s always an opportunity in crisis. F1 has taken this saying by the horns with its Virtual Grand Prix. Celebrities, fans and drivers all competed from the comfort of their own homes around the Bahrain circuit last weekend.
Although there were no championship points at stake, it didn’t stop the competitiveness of all involved. Resulting in a massive amount of live viewers and some much-needed enjoyment.
How your brand can create coronavirus marketing campaigns
If you’re stuck wondering how and where your brand fits into the ever-changing industries. It’s important to know that you’re not alone. Companies, big and small, are looking for ways to make an impact.