What a year! 2020’s been one to remember, or forget depending on which side of the coin you’re on. With Christmas only a few short days away, we wanted to take a look at the best festive campaigns that have had the most impact recently. Will you join us? Perhaps it will provide ideas, helping your marketing strategy in the future!
NHS Charities Together ‘The gift’ by Iris
With Christmas being slightly different this year, our favorite campaigns are the ones making the best of a rough year. One of the best is the NHS Charities Together campaign. None other than Father Christmas himself experiences the valiant efforts of frontline staff as they nurse him back to full health; leaving a gift under the ward’s Christmas tree. The video campaign hits home and everyone can appreciate it in year full of unprecedented challenges.
Disney – From Our Family to Yours
Disney include their first-ever Christmas advert. This one hit us right in the feels. A three-minute animation that tells the story of family traditions, connecting generations at one of the most wonderful times of the year! It screams nostalgia and family togetherness in a heart-warming storyline. Featuring iconic character Mickey Mouse as he’s passed down, gifted to each generation, symbolising Disney’s connection with us throughout the years.
McDonald’s Inner Child – #ReindeerReady
For our last pick, we chose McDonalds’ Inner Child campaign as once again, our hearts are wrenched with an emotional Christmas ad! The story shows a single parent trying to encourage festive spirit with her reluctant son who’s definitely not in Christmas mood, until his inner child wins out! The #ReindeerReady series acts as a reminder of their healthier food alternatives, linking their carrot sticks to hungry Reindeer.
