Facebook advertising Archives | Momentum Social UK

Facebook announces $100m Grant

This Tuesday Facebook announced that it was to launch a cash grant program that provides $100 million in cash grants and advertising credits. Helping small businesses trying to cope with the uncertainty surrounding the outbreak of coronavirus (COVID-19).

Chief Operating Officer Sheryl Sandberg announced on her Facebook page that it will be “investing $100 million to help 30,000 small businesses in over 30 countries”.

Sheryl Sandberg speaks at Facebook news conference

Whilst the site hasn’t directly stated when this will be put into practice; it is a significant step to help support small businesses all around the world. Covering operational costs like employee wages, rent and bills is sure to help them survive in these turbulent times. Facebook also state that it will use ad credits to boost business services.

Last year, we listed reasons why investing in a social advertising strategy was important for businesses and it is now more important than ever before. As more and more people self-isolate and work from home, digital spaces will become even further crowded. Making getting your business heard critical, not only for survival but thriving as well.

Getting through it together

The company also introduced a ‘Business Resource Hub’ with official information about COVID-19 and how businesses can manage the outbreak. Whilst also providing them with downloadable content with best practices in staying connected to their audience network.

“We want to do more” said Sheryl Sandberg. A simple message showing how companies, big and small, can pull together to help one another get back to normality. It could be a different type of normal, but let’s try and get there together.

We’ll continue to update you all in the coming weeks with any further developments. If you would like to see if you are eligible, please contact us and we can look into this on your behalf

According to Hubspot, Facebook has the most engaged users on social media. 70% log on daily for an estimated 50 minutes. Furthermore, 43% of users log on multiple times per day. Because of this, Facebook advertising has become an essential part of marketing strategy. Through constant development, the service has become increasingly powerful, with intelligent targeting and remarketing tools. It’s by far the most influential advertising platform on social media. Therefore, a Facebook advertising strategy is the next logical step forward to enhance your brand’s online presence.

Maximise potential reach with Facebook advertising

With over two-billion active users, Facebook remains the largest social network. The ability to access user demographics, data, interests and interactions gives Facebook the highest potential to reach. As a result, it allows brands to target consumers with pinpoint accuracy.

Facebook advertising budget

Let’s get the b-word out of the way early, because on average, Facebook offers a lower cost-per-click than competing platforms. Your ad has the ability to reach thousands of users for as little as £10, depending on your targeting, company size and how broad your audience is set. Furthermore, Facebook allows you to customise placements; choosing whether you’d like the ad to show on the newsfeed, messenger or banners. Alternatively, it can automate the whole process based on audience preferences.

Intelligent targeting

Data collected from billions of Facebook users allows you to set up highly specific targeting. First, geographics, which allows you to target locations across the world. Then, demographics such as; age, gender, language and even job role to match profiles to the target criteria. Finally, Facebook even let’s you target interests and behaviours. For example, placing ads in front of people based on the articles they read, websites they use and posts they engage with.

Engaging advert designs

Depending on your content and advertising strategy, Facebook has a range of options. From single-image or video ads, to carousels, slideshows or canvases; which acts as an in-app microsite. In terms of design, the builder is user-friendly and highly customisable. Helping brands to create, maintain and edit highly engaging advertisements, which drives sales exponentially.

Clear customer journey

Within any marketing strategy, clear call-to-action is imperative. Facebook has defined a set of clear pathways, which optimise the way consumer traffic moves through your ads. Having consistent CTA buttons across all adverts creates a controlled environment, driving traffic to websites, contact details and most-recently messenger bots.

Remarketing

We’ve all jumped from app to app, switching between e-commerce and social media. What’s more, it’s likely we’ve also been creeped out when, as if by magic, the in-app banners change to feature the products we were searching for. Of course, this isn’t really magic, or even government spies. It’s simply cookies, allowing marketers to track online behaviour and remarket product offers via Facebook advertising to encourage consumers to complete the purchase phase.

In summary, whether you’re a consumer or a marketer, it’s important not to be deterred by remarketing. It’s only there to improve the customer experience and improve the way ads are delivered. With that in mind, the Momentum team are experts in creating and delivering successful ad campaigns, which always deliver ROI…

TagFacebook advertising