Momentum Social and Purple Tasche Partnership featured

January 14, 2021

Momentum Social and Purple Tasche Go Into a Partnership

Momentum Social was co-founded by Jake Spencer Cawthorne and Alex Jordan Wood in 2017 and has experienced rapid growth from delivering results-driven digital content for a wide range of clients, including NSPCC, Vyaire and Kwik-Fit.

The agency are also industry experts in the field of motorsport, having supported major events and championships including the British Touring Car Championship, British Formula 4 Championship and the Macau Grand Prix.

Established in 2012 by twin sisters Amy and Lucy Smith, Purple Tasche specialises in branding and marketing, from business start ups to the corporate world.

Their goal is simple; to bring client visions to life and give their business the visuals to stand out in a crowded market.

Their shared love of all things automotive has led to increasing levels of work in motorsport in recent years, as well as a portfolio reaching across the travel, health and fitness industries.

“Momentum Social is very much a results-driven business, so partnering with the team at Purple Tasche to ensure our clients benefit from a wider range of services and experience is consistent with that goal,” explained Wood.

“They’ve rapidly established themselves as industry leaders in their field, and the skill sets of both companies perfectly complement and enhance the other, so agreeing a partnership was a real no-brainer for us.

“Ultimately, this means our clients benefit from our shared expertise, and the end result is a stronger product, with stronger results to follow.”

“Being able to partner with the team at Momentum Social means we can expand our portfolio of services, without compromising on the high standards we keep,” echoed Amy Smith.

“We’ve worked together on various projects in the past, so this is the next step for both of our brands.

“Both teams work incredibly well together, and the results have spoken for themselves, so we’re very excited about the new avenues this joint venture will open up for both businesses.”

September 3, 2020

The BTCC is back!

It’s back. We’re back!

As August began and lockdown started to ease – the BTCC and Momentum geared up for the belated-yet-much-anticipated start to the motorsport season. The restart was months in the making, with the original start date set way back in March. In this time, both Momentum and BTCC worked closely to produce social media creative graphic templates to help in the 2020 season.

A massive hit!

Needless to say, the creative graphics were a huge hit with the BTCC audience. In the first 4 race weekends alone the graphics achieved 25,000+ engagements and 1,000+ comments on the Championship’s social channels. The Sutton Graphic alone achieved a whopping 4,000 engagements and nearly 200 comments.

An all-round success

It wasn’t just the fans who were impressed with the graphics. Drivers up and down the grid, past and present were liking, sharing and retweeting the posts. Helping push the artwork to an even broader audience. One that is sure to tune into the next round of touring car racing.

More design graphics to come

Now we aren’t ones to blow our own trumpet, but a reaction like this simply can’t go unnoticed. The team are constantly looking at ways to improve our production value and quality. As such, it’s a pleasure to work on such a popular platform. For clients that see the value of our work.

You can be sure to see many more eye-catching sports graphics in the weeks to come. As the team continues to travel around the UK following all the BTCC action as it happens. We’ll be sure to keep you informed of how it goes…

If you’re looking at improving your social media presence with graphic design, look no further than Momentum…

June 10, 2020

6 Common Instagram Carousel Mistakes

Social media tips to turn heads!

It’s 2020 and Instagram is still the ideal platform to share your brand’s personality. Helping inspire your customer base to buy into your product or service and continue to engage a new audience.

One of the most engaging ways to communicate on the channel is through carousel posts. For those that are unaware – a carousel post is a creative way to get more content into a smaller space. You can feature up to 10 unique images, each with different headlines, descriptions, and URLs all within the same story.

With that in mind, influencers and brands still struggle to create engaging carousels. But don’t worry, by the end of this article, you will well-placed to create engaging carousels to help achieve your goals.

1. Boring cover slide

The first point of call for an Instagram carousel is always the cover slide. The cover slide will be the first thing a user sees when scrolling through their Instagram feed. The aim of a good cover slide is to stop the scroll! The visual should spark interest in the topic, giving readers no excuse but to read on.

2. Front-heavy carousels

Many carousels feature way too much information on the first few pages. This creates more work for the audience and increases the likelihood of them dropping off the post or zoning out. If you’ve got a lot of information, simply space the carousel out to 8 or 10 slides.

3. Not enough visuals

Instagram is a visual platform. People react better to posts that are engaging and visually pleasing. So make sure your carousel has simple messages with minimal text to help create engaging carousels. Sometimes, the most effective carousel can simply be a single image split into different slides. Something that everybody is capable of creating with the help of a photo editing app.

4. Weak CTAs

Strong calls-to-action are important on any platform. A value-driven CTA will help improve engagement from the user tenfold. Whereas a fake question to trigger comments will have little importance to both parties.

5. Believing they need to be static

Many believe that video carousels are difficult to produce and often, more time-consuming than static images. This is a common misconception, as most mobile phones are capable of recording high-quality videos ready for social in a fraction of the time.

6. Low-resolution images

Due to the nature of carousels, images used NEED to be a higher resolution in comparison to normal-post counterparts. It’s common for marketers to use a low-resolution image, reducing the quality of the content.

If you can avoid even some of these common mistakes, you’ll begin to see an improvement in your carousels. Keep creating, keep improving and if you need a little help along the way, Momentum is always here to help.

May 1, 2020

5 simple design tips to improve your content

Momentum’s simple design tips

At Momentum, we understand that design can be tricky for small businesses and beginners. Making graphic and animations that POP can be time-consuming, energy-sapping and, above all else, difficult.

With this in mind, the team has produced a short guide to help all you aspiring creatives along the way.

1. Be careful with margins and spacing

Clean design requires attention-to-detail. Visualise your design beforehand and plan out where you want each of your elements to sit on the canvas. Is it easy to understand? Does it look clean? Ask yourself these questions and even get a second pair of eyes to check it works.

As a rule of thumb, make sure to leave a 50 pixel/12mm margin at the edges of the canvas so nothing is too close to the edge.

Layout in design

2. Use complementary colours

Using contrasting and complementary colours are crucial to good design. Pick a group of colours to use as a palette and stick to it. A simple guide for picking a colour guide can be found here. Once decided, make sure to contrast between different elements and highlight the key features of the graphic with a stand out colour.

Colour in design

3. Pay attention to typography

Different fonts work with different graphics. For example, bold fonts will work for headlines and strong graphics. Whilst thin, handwritten fonts will provide a more delicate feel to the overall design.

As another rule of thumb, try using no more than two fonts/weights to keep the design simple and easy to understand.

Typography in design

4. Don’t be afraid to include visual textures

Our favourite part of striking graphic design is adding textures. Textures like broken glass, lens flares and vintage paper all help bring a graphic together. These are key to creating compelling and lifelike designs. It creates a visual illusion that invokes an emotive response from the viewer. Making your graphics eye-catching and ultimately, more memorable.

Crumpled texture

5. Ask for help

Don’t be averse to asking for help. Everybody has their own skillsets, a limited amount of resources and time. If you find you’re struggling to create content for your channels – simply ask for help. There’s plenty of experts that know what makes good design and what doesn’t.

If you find yourself struggling, speak to our experienced design team and discover the power of visual design.

March 24, 2020

Creative & Design

Your brand is much more than merely a logo It’s…

TagGraphic Design