Are your Instagram Stories flopping? Do you want to increase overall engagement and views? If you’re looking to tap into the 500 million active daily users on Instagram Stories then look no further. Here’s our top tips for better engagement. ⤵️
#1. Keep your style simple.
Brands spend endless hours capturing, creating and polishing every photo posted on their Instgram’s main feed. However Stories needs to be formatted differently to capture the audience in other ways. Good examples tend to include vibrant images with simple word overlays and CTAs.
#2. Create categorised content.
Increasing the life span of content is vital for all social marketers. By adding them to Highlights, a brand can name and categorise past stories into one collection. Enabling users to access through the business profile.
This feature gives new followers a quick look through different products, services or campaigns. If used correctly, this is a quick and efficient way to gain followers and customers without too much hassle!
#3. Don’t ignore stickers!
Instagram Stories are perfect ‘spaces’ for brands to incorporate hashtag stickers. When a hashtag is included on a Story, it instantly becomes clickable, giving the viewers a chance to instantly engage and become part of the brand’s campaign.
#4. Get creative with your polls.
People are likely to engage with the usual yes or no questions, but this doesn’t add much value. To get more out of the strategy try to incorporate Q&As, how-to’s and psychological triggers. By doing so the audience is much more likely to become emotionally involved towards a brand: improving their connection with them.
Building a relationship with customers is forged over time and multiple interactions. The more your audience sees your content, the more likely they will be to interact and buy.
With Instagram being the fastest growing social media platform, it’s no wonder more and more brands are using it. But this makes creating meaningful Instagram Stories even more important. The very best brands know that to increase conversions, you must first get your customers engaged, and these four tips above can help do that.
Does your brand use any of these techniques? If not, why not? Get in touch with the experts today and give your marketing campaigns Momentum! ?
In a similar style to platform rival Snapchat, Instagram has launched QR Scannable Nametags (similar to Snapcodes) worldwide on IOS and Android. In addition, they’re testing School Communities in universities throughout the U.S. So let’s take a look at these two huge features and discuss what’s in store!
Scannable Nametags; what’s new?
When the feed and stories go a little dry, or followers start to dwindle, app usage reduces. Therefore Instagram combat this by rolling out two features, designed to connect and diversify peoples graph. You’re now able to add friends by scanning their name tags, with the ability to customise your own with colours, emojis and of course, selfies. Customisation is accessible via the three-line menu on your profile. Scanning is possible by tapping and holding codes through the Stories camera. Alternatively, follow instantly through the ‘Scan Name tag’ button on your nametag. It can be put on websites, other social platforms or even through SMS and app-messengers. We can see brands using this rather effectively, promoting their tags on ads online.
School Communities; in testing
Tryouts commence in universities across the U.S. The feature lets people join their universities network and add a line to their profile listing school credentials, class year, major, sports affiliations and societies. They’ll then be added to a directory of all school students who can directly follow or message each other. This is a positive step from Instagram, aiming to improve connectivity and communication. A small negative to note is the verification process. The feature relies on the info users publicly provide to determine if they belong to a school community, rather than official credentials. However, users can report suspicious accounts or misuse of the feature in the three-dot menu option. Also, rather than actively signing up, users will get a notification prompting to join the network, which is slightly easier.
The launch marks the first under new leader Adam Mosseri. The features improve connectivity, whilst Instagram look to expand its social graphs and user engagement, driving growth and monetisation for the platform.
Stay tuned for more app & feature updates. Any questions? Click here and get in touch with the Momentum Social team!
Nowadays, it’s essential to catch the audience’s eyes quickly. Which is why when Instagram launched Stories in August 2016 it quickly became the go-to tool for brands and influencers alike.
Less than two years on there are more than 250 million daily-active-users on Stories alone* resulting in a 28-minute increase on Instagram usage per user.^ It’s fair to say the feature has been a huge success.
But how can your brand use the tool to drive traffic and increase revenue?
Since their inception in last October, polls have quickly become an effortless way for brands to drive engagement. Interactive polls give the audience a voice by allowing them to vote on anything and everything, saving a brand time, energy and money on market research.
The greatest asset on Stories is the ability to tag and link, as well as the swipe-up function for influencers with 10,000+ followers. If a customer likes what they see, all they have to do is swipe-up and it will direct them to the desired URL; greatly reducing the consumer journey resulting in higher conversion rates.
Use third-party apps
Now as we know, attention is short lived on social media; therefore, it’s vital to get the message across quickly and clearly. An effective way to do that is by using third-party apps to animate text and visuals. At Momentum Social, our quick go-to app is Hype Type. A free program with in-app upgrades that is sure to get people asking ‘how did you do that?’ and set you apart from the conventional.
Use Stories to story tell…
Telling stories about your products and services is a sure-fire way to create brand loyalty, therefore increasing the chance of conversions and referrals. Great examples of brand storytelling include fashion tutorials, fitness demonstrations and how-to guides.
In an ever-saturated market, the priority for brands and influencers should be providing value for their audience in the most distinctive ways possible, and Stories offer the perfect platform to do so.
* – CNBC.com
^ – Forbes