February 13, 2021

2021 Social Trends You Can’t Afford to Miss

We’re well into 2021 – where did January go? – and the weeks have flown by. In a whirlwind start to the year, you’ve probably missed one or two key social trends emerging in the industry. As we keep our finger on the social pulse, we’re reporting our findings to stay topical, keep you informed, and help develop a social strategy; one that’s guaranteed to generate momentum. Let’s dive right in!

The lay of the land

These couple of months have followed suit with predictions posted late last year. We anticipated Covid having a lasting impact on consumers’ relationship with social media. It’s no secret social media usage is up ten-fold since the start of the pandemic. Apparently, 78% of consumers want brands to help them in their every-day lives (Talkwalker). So how do brands respond to this? By focusing content around the 4 Cs: community, cleanliness, contactless and compassion. Check out an example of how we did this with Power Maxed!

Further to these predictions, we’ve actually seen a boom in livestreaming this year, with a general rise in video platform popularity, especially on TikTok and Twitch. Livestreaming to fill the physical void is the new norm, so it’s important to use this opportunity to reach consumers online.

A social strategy that’ll generate momentum

With these trends in mind, you can take social by storm in 2021 in three simple steps. For help on how to activate these steps, drop us a line. In the meantime (and without giving too much away!) here’s the gist of what to do:

Power up social posts and get more traffic with short-form video, animation and livestreaming on popular video platforms
Build social listening into your strategy to understand what consumers are saying, get involved in the conversation to nurture prospects & interact with audiences in real-time
Create trending content towards targeted demographics with the 4 Cs in mind, optimised to generate the best results possible In line with your budget

Social media; trend activation with Momentum Social

A key trend this year is the organic relationship funnel. With the flood of bad trend-jacking, fake news and whacky ads, customer relationships are getting harder to build. We’ll help you cut through the noise to start building an engaged community around your products and services.

Following on from this, a people-first approach is another crucial trend. Nurturing prospects and building relationships requires a long-term communication strategy. We will get you heard, whilst boosting two-way communications to improve organic post reach. Are you ready to amplify your voice and build consumer trust?

Lastly, livestreaming is paramount to reaching your consumer base. We offer a full scope live event and virtual support service to match the current trend. Helping you to fill that physical void and keep you relevant, whilst not only engaging, but building your audience online with interactive digital events. Watch this space next month for February’s round-up!

Ready to active your social media strategy? Then talk to us, we’re only an email away. Make sure to tune in next month!

Toby Trice announcement - featured image

February 11, 2021

Momentum partner Toby Trice confirms switch to Ginetta’s new GT Academy series for 2021

Trice, who teams up once again with the front running SVG Motorsport outfit, graduates from the British marque’s entry-level GRDC category.

The 30-year-old from Deal, Kent, also uses his racing activities as an opportunity to raise awareness for Fertility Network UK and works with the expert in-house team at Momentum to this effect, and to document his rise through the racing ranks.

Confirming his spot on the GT Academy grid means Trice can now look ahead to an action-packed, 15-race season across the UK’s two highest-profile packages, the British GT and British Touring Car Championships.

That includes fixtures at some of the country’s most challenging and iconic venues, including Silverstone, Donington Park and Trice’s local favourite, Brands Hatch.

Following a successful start to life in GT racing, including three podium finishes, a pole position and a ‘Driver of the Weekend’ accolade, the GT Academy marks an important next step in Trice’s career.

Derived from the most successful GT4 chassis in history, the series revolves around the Ginetta G55 GTA, a cost-effective and competitive option for those looking to climb the GT racing ladder.

All cars are identical, putting driver ability front and centre on the road to success.

“I am hugely excited and extremely grateful to be back racing in 2021 after a strange and challenging 12 months for us all,” said Trice.

“I spent 2020 focusing on developing my brand and what we offer to our partners for the future; it put me in a strong position to compete again this year.

“Entering the Ginetta GT Academy is by no means an easy task, but one I am going to grasp with both hands!

“I plan on working incredibly hard to develop and craft my race skills this year, which should set me up with a solid foundation for the rest of my racing career.”

“It’s fantastic to see Toby back on track this season, and in what promises to be such a great addition to the GT racing ladder,” added Momentum Social Co-Founder and Director, Alex Wood.

“We’ve really enjoyed playing a part in putting Toby’s brand together over the past year, boosting his profile, which ultimately gets handed back to his partners and sponsors as a return on their investment.

“The Ginetta GT Academy is going to be highly competitive, but Toby has all the raw ingredients needed to make his first season in the series a successful one; we’ll be watching on with enthusiasm when the season finally gets underway!”

The Ginetta GT Academy kicks off at Brands Hatch on 22-23 May 2021.

February 10, 2021

Digital Marketing – Kwik Fit’s Kwikmas Activation

Merry Kwikmas! – Christmas was a little different at Kwik Fit last year. That’s because Momentum activated their 2020 Christmas campaign. How? Our team has…

February 9, 2021

The Digital Transformation in Healthcare – 2021 Industry Trends

The ‘new norm’ has taken some adjusting to. Everyday life continues to bring new challenges, especially in healthcare, an industry where acts of heroism are carried out every day! The very tools used to carry out these acts are always evolving. Innovation is trying to match the speed of the current crisis, with discoveries being made daily. When innovative tech and healthcare combine, even more lives are saved. So, we’re cluing you up on the latest developments, so you can operate with even more efficiency.

Digital transformation

New digital processes are optimising medical systems, improving procedure outcomes and overall care. As a healthcare business, it’s important to note these features to benefit long-term strategic direction. These technologies currently have a positive impact: telemedicine, AI enabled medical devices and block-chain electronic records. They’re reshaping data sharing, changing crucial decisions around treatment plans.

As data sharing improves, so does the way we deliver information digitally. More and more medical companies are going online to improve system performance, whilst spreading awareness of revolutionary products; those that are paving the way in the handling of complex care cases. Let’s have a look at these trends in the current market!

Key emerging trends

Telemedicine refers to remote clinical services that make healthcare more accessible. See how students are doing video lessons now? This is like that, but video appointments that are cost-effective and help with the current crisis – mainly by streamlining appointments and staying at home! Types of telemedicine include: interactive – communicate in real-time via web portal or conference. As well as remote patient monitoring – (RPM) which lets medics collect health data and transmit this info to other providers for assessment. AI enabled medical devices are also upping disease diagnostics, identifying trends and creating efficiencies in patient monitoring and treatment. Now that we’ve looked at these trends, let’s dive into exactly how we can help out…

Momentum’s medical marketing

As we said earlier, companies are chomping at the bit to showcase emerging tech online. With telemedicine and medical devices in mind, who better to help make this happen? We’ve extensive experience with long-term clients Vyaire, providing media support and photography for their global conference in Malta. That’s not all, in our bid to help the fight against Covid, we helped activate Vyaire’s bellavista^TM ventilator with instructive animation. These video tutorials help medical staff around the world to conduct their acts of every-day heroism with precision.

Along with digital support and product activation, our livestreaming & virtual support service is the perfect way to showcase breakthrough tech. Did you see the SuperNO2VA™ webinar? It was one of our bigger projects in 2020. Working with Vyaire, we’re aiding the digital transformation by showing the benefits their devices have on respiratory care all over the world.

We can also help with your telemedicine service no end. Have equipment such as masks, beds & ventilators that need digital activation or social support? We can do it all and we’re all in this together! So, drop us a line, we’d love to have a chat.

Let’s combine our efforts in the global fight against Covid to market your portfolio, spreading awareness and generating engagement where it matters the most. Stay tuned for further medical trends!

February 7, 2021

Momentum Social – January Newsletter

New year, new projects, new clients! But despite that, our objectives are still the same; effective, results-driven solutions for our clients. Our January newsletter rounds-up what the first four weeks of 2021 have thrown up for us:

“Momentum Social power Tingram’s Hyundai switch…”

After nearly a decade at the front of the Kwik-Fit British Touring Car Championship, amassing 16 race victories, over 40 podiums and a brace of Independent titles along the way, it’s remarkable Tom Ingram hasn’t switched teams before.

It’s a new chapter for the Bucks-based driver in 2021, as he joins Excelr8 Motorsport’s Hyundai setup, and ‘Tingram’ looked no further than our expert videographers to break the big news to his sponsors, partners and fanbase.

Our team took a trip to Suffolk and spent the day at Excler8 HQ with the BTCC star, before producing and unveiling two striking videos on his social media channels, gaining over 187,000 organic views and nearly 15,000 engagements. So far, so good!

“Two minds are better than one! Announcing our latest partners, Purple Tasche!”

Delivering results-driven success for our clients is at the very forefront of what we do, so inking a new partnership with digital marketing, design and branding specialists Purple Tasche was an absolute no-brainer!

Their skillset enhances and compliments our in-house team, ensuring both agencies can offer a wider portfolio of services to our clients and put them front and centre on the digital stage.

“Making a return to the virtual world!”

After a successful first foray into online sim racing back during Lockdown 1.0, the British Formula 4 Championship kicked off its second iRacing Trophy last week.

Once again, the Momentum Social team is supporting the project, from commentary to social media activation, working alongside the broadcast teams and series’ Press Office to bring fans another dose of virtual action.

Keep your eyes peeled for our showreel at ‘half time’ between the two races on each night!

This is just a preview of our January newsletter – for the full edition, sign up here.

February 6, 2021

British F4’s Digital Season – the F4 iRacing Trophy Returns

From every problem, comes an opportunity. Whilst Lockdown 1.0 might have pushed back the start of the 2020 British Formula 4 season, it also gave championship organisers the opportunity to take their long-awaited first steps into online sim racing with iRacing.

Just as they do in the real-world series, our team at Momentum Social sprang into action, providing the series with creative, photography and videography support.

Last season’s iRacing

Live-streamed across YouTube and other social media platforms, the seven-event, fourteen-race series gave drivers something to keep their competitive edge sharp, and fans something to watch as the world came to a standstill.

Putting on a great eSports series is one challenge; activating it is another. Our full creative support, photography and videography all combined to give the series a brand-new identity, derived from its real-world ‘cousin’, and put it head and shoulders above the rest in what became an increasingly crowded space.

Fast forward twelve months – they say if it ain’t broke, don’t fix it. Which made us the perfect partners to seek out when, just prior to the 2021 season being pushed back to May, the series announced it would once again take the battle online for Season 2.

A new, exciting season ahead!

We’re almost halfway through the virtual season now, with Fortec Motorsport’s Luke Browning – champion in last year’s real-world series – currently leading the way out front.

Several stars of sim racing have also graced the new-for-2021 PRO-SIM class, and a few famous faces – including IndyCar star Alex Palou – have taken the time out to pit themselves against the next generation of motorsport stars.

This season, the British F4 iRacing Trophy also benefits from the support of iRacing themselves, making it bigger, better and bolder than before.

The action continues every Monday evening on a range of the UK’s nail-biting, challenging circuits, with cars adorned in some fantastic liveries for extra realism – see if you can’t spot the Momentum Social logo on a handful!

Join us for the live events as the second series of British F4’s iRacing Trophy continues!

February 4, 2021

Momentum Social – the Story So Far

Our story snowballs from humble beginnings back in 2018, to an award win and global nomination in 2020; the agency has grown like the prized son of Zeus in herculean fashion! Can you believe we’ve reached a whopping 125,230,000+ social media users with our in-house content? This rollercoaster isn’t stopping anytime soon. We’re having a heck of a ride and we’d like you to join us. Jump on board for a bit of storytelling…

Momentum’s UK Content Award – Live event support

So, it was a day just like any other, and out of the blue we had an exciting conversation with fellow partners Nonsense London. We teamed up to deliver a virtual assembly for the NSPCC on the ‘Speak out. Stay safe.’ campaign. We helped air the assembly via the Facebook page, with none other than the dynamic duo hosting – Ant & Dec! Our expert joint efforts went on to win an award for our live event service. As winners of the Influencer/Celebrity Campaign of the Year, we look forward to more nominations whilst getting our hands on whatever you’ve got for us!

Motorsport – season-long support

Meanwhile, we’ve been driving at breakneck speed providing all kinds of support for Kwik Fit and the BTCC season. You must have seen the On-The-Limit documentary, right? What did you think? We had tonnes of fun helping them out with videography, with the likelihood of doing similar projects in the near future. So, stay tuned! Along with our on-event support and media production services with Kwik Fit, we can’t forget all the fun at the BTCC race weekends, can we? Besides the exhilarating distractions, our graphic design service pulled through; producing hundreds of bespoke designs and templates, alongside social support on race days!

Medical – event and product activation

The story continues… We put the brakes on motorsport to dive into product activation in one of the fastest developing industries. That’s because Vyaire Medical got in touch to help activate the bellavista ventilator with video animation. The healthcare industry is seeing rampant technological developments in the fight against Covid and we’re proud to be able to lend a hand in spreading awareness of similar products. That’s not all, we worked our live event muscles once again, providing support on the SuperNO2VA webinar. We’ve seen some amazing new products come to market recently. We can’t wait to get involved to help market your portfolio!

The story continues in lockdown

Live events and virtual support are paramount in today’s climate. The health crisis limits physical capacity, which we can help make up for by taking your event online; no project is beyond our reach! Be it a school assembly, music festival or motorsport super Sunday’s, we’ll activate online events in a jiffy.

Strategic media production is critical for effective product activation. That’s exactly why we provide a full-scoped service to take aim at your vision and fire away with pinpoint accuracy. We’ll help tell a compelling story whilst challenging the agency status quo. Interested in using our expertise?

Well, that’s our story so far. Will you feature on the next page? Contact the Momentum Social team to get involved, we’d love to hear from you.

January 25, 2021

Creative Design Activation – Spark AR Filters

The first filter On every major social media platform, you have the ability to use filters. This provides a whole new meaning of interaction when…

January 24, 2021

Product Activation – Power Maxed

It’s easy to forget just how many changes we made in 2020. With the ever-changing times, comes the need for brands to pivot. Tweaking the…

January 23, 2021

Media Production – Racing Mentor Podcast

Ever wondered how to succeed in the motorsport sponsorship industry? Who to talk to? How to stand out in a crowded market? Well look no…

January 22, 2021

Media Production – Tom Ingram Motorsport

After nearly a decade competing at the front of the Kwik-Fit British Touring Car Championship – racking up 16 race victories, over 40 podiums and…

January 19, 2021

Media Production – KONI UK

Storytelling is at the heart of our media production services and Koni UK got in touch to do just that. We worked alongside our partners…

January 18, 2021

The Best and Worst Pieces of Lockdown Advertising

Lockdown 3.0 is upon us and we’re likely to see similar restrictions in place for the foreseeable future. The latest halt to everyday life is sparking plenty of ad campaigns with brands taking full advantage of the buzz. We describe this as trend-jacking – capitalising on a current, trending event to boost brand presence in the marketplace. Done right, well-produced timely content can boost engagement. Done wrong and the Advertising Standards Authority (ASA) could make life difficult…

With that in mind, we’ve looked at lockdown advertising and put together an example of the best (and worst!) instances of trend-jacking during the pandemic; highlighting their impacts to help educate people in proper advertising etiquette across social media.

Best ad; Apple – Creativity Goes On

Apple’s message of hope resonates with us, especially because the team spends a lot of time staying creative at home. With us all cooped up, creative minds need a way to express themselves. Creativity also brings us together and Apple does a great job of putting this across. The tech giants show the importance of family, support, and the role their products play in helping our creative juices flow during lockdown. The creativity must go on! It’s more than possible by drawing pictures on Ipads and creating videos on MacBooks – whilst using FaceTime to brainstorm exciting project ideas!

The ad features celebrities including John Krasinski, working on his YouTube show #SomeGoodNews, and Oprah Winfrey on Apple TV+ via #OprahTalks. The use of influencers, coupled with hopeful messaging on the back of a serious trend boosts Apple’s brand image and marketplace positioning ten-fold.

Worst ad; Ryanair – Jab & Go

Ryanair are in some hot water. Their ‘Jab & Go’ advert went down like a tonne of bricks at launch on Boxing Day in response to the coronavirus vaccine. After initially saying vaccines were not needed to travel with them (yes, they said that!), they then flipped the switch in even further bad taste, telling people to ‘jab and go’. Great timing, right? With the UK under strict travel bans, this goes against government guidelines… yikes!

It’s a desperately crass move to get people to pre-book their holidays, which indicates they’re in some financial trouble. This poor lockdown advertising is an example of trend-jacking done wrong. It has sparked an inquiry from the ASA. Ryanair are no stranger to these muddy waters, with numerous reprimands from the ASA in the past. The ill-timed campaign clashes with government guidelines, as such, the ASA are currently reviewing the case and will adjudicate in due course. This is due to thousands of complaints, with comments like “disgusting” and “insensitive” being mentioned. This highlights the damage trend-jacking can do to your brand image without proper social media etiquette. Don’t join the dark side of social media!

There’s night and day between Apple and Ryanair’s lockdown adverts. The Momentum team promises to guide your content towards the light side. Will your campaign be our next creative project?

January 17, 2021

Creative Design Activation – BTCC Official Support

Our on-event support & videography services are well documented with the BTCC, especially with the release of the On The Limit documentary. With the 2020…

Momentum Social and Purple Tasche Partnership featured

January 14, 2021

Momentum Social and Purple Tasche Go Into a Partnership

Momentum Social was co-founded by Jake Spencer Cawthorne and Alex Jordan Wood in 2017 and has experienced rapid growth from delivering results-driven digital content for a wide range of clients, including NSPCC, Vyaire and Kwik-Fit.

The agency are also industry experts in the field of motorsport, having supported major events and championships including the British Touring Car Championship, British Formula 4 Championship and the Macau Grand Prix.

Established in 2012 by twin sisters Amy and Lucy Smith, Purple Tasche specialises in branding and marketing, from business start ups to the corporate world.

Their goal is simple; to bring client visions to life and give their business the visuals to stand out in a crowded market.

Their shared love of all things automotive has led to increasing levels of work in motorsport in recent years, as well as a portfolio reaching across the travel, health and fitness industries.

“Momentum Social is very much a results-driven business, so partnering with the team at Purple Tasche to ensure our clients benefit from a wider range of services and experience is consistent with that goal,” explained Wood.

“They’ve rapidly established themselves as industry leaders in their field, and the skill sets of both companies perfectly complement and enhance the other, so agreeing a partnership was a real no-brainer for us.

“Ultimately, this means our clients benefit from our shared expertise, and the end result is a stronger product, with stronger results to follow.”

“Being able to partner with the team at Momentum Social means we can expand our portfolio of services, without compromising on the high standards we keep,” echoed Amy Smith.

“We’ve worked together on various projects in the past, so this is the next step for both of our brands.

“Both teams work incredibly well together, and the results have spoken for themselves, so we’re very excited about the new avenues this joint venture will open up for both businesses.”

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