Momentum Social is proud to announce apartnership with Toby Trice Racing. Together helping capturing his journey of becominga professional racing driver and raising awareness for infertility through motorsport.
The Ginetta driver has ambitions to race in the World Endurance Series and Momentum will be looking to help him down every straight and through every hairpin along the way. With years of motorsport marketing experience, the team will look to help provide advice and coverage for Toby’s journey.
Momentum Co-Founder and Director Alex Wood stated “It’s a very proud moment for us to be able to forge this new partnership with Toby. An individual as driven as the Momentum team, it made sense to formthis new relationship as Toby sets his sights on progressing through the TOCA paddock. We look forward to seeing his motorsport career develop and providing media support along the way.”
Following the announcement, Toby said “This partnership is fantastic news, I am so proud to partner with the Momentum team. It is great to have their support in helping document my dream. But equally, they are right behind my goal of raising awareness for infertility.
Their work really stands out and I couldn’t bemore excited to get to work on our plans.”
As time ticks on, more and more brands are figuring out how to make the most of the coronavirus crisis. As a result, we are seeing plenty of varied campaigns that have helped form communities and bridge the huge gaps left in the world as we know it.
Here are some of the brands that are doing it RIGHT:
P.E with Joe Wicks
As part of the crisis, Joe Wicks deployed a simple yet extremely effective Coronavirus marketing strategy. Starting Monday 23rd March, he hosted a free workout aimed at kids live on his YouTube Channel.
He stated, “With the schools closed and with us all spending more time at home, it’s more important than ever that we keep moving and stay healthy and positive.” And how right was he…
The first live show peaked at over 806,000 live views, earning his channel 30,000 new followers and 51 years of view time! Truly unprecedented numbers in unprecedented times.
Brewgel: BrewDog begins making hand sanitiser
BrewDog began making hand sanitiser at one of its distilleries in Aberdeen, due to shortages driven by the coronavirus. The brand said it would be providing the sanitiser free of charge for those who need it the most.
BrewDog’s founder, James Watt, said: “We are determined to do everything we can to try and help as many people as possible stay safe.”
Like other brands, BrewDog’s selflessness will have a huge effect on a wide community.
Apple offers unlimited sick leave to employees
Tech giant Apple Co. let its employees all around the globe work from home. CEO, Tim Cook stated that “the company’s retail and hourly workers are getting unlimited sick leave if they experience the pneumonia-like symptoms linked to the disease.”
Therefore giving them peace of mind when it comes to making serious financial decisions as a result of the coronavirus crisis.
F1 eSports Series
As mentioned before, there’s always an opportunity in crisis. F1 has taken this saying by the horns with its Virtual Grand Prix. Celebrities, fans and drivers all competed from the comfort of their own homes around the Bahrain circuit last weekend.
Although there were no championship points at stake, it didn’t stop the competitiveness of all involved. Resulting in a massive amount of live viewers and some much-needed enjoyment.
How your brand can create coronavirus marketing campaigns
If you’re stuck wondering how and where your brand fits into the ever-changing industries. It’s important to know that you’re not alone. Companies, big and small, are looking for ways to make an impact.
At Momentum, we are here to help. Let’s have that virtual coffee and chat about what you can do to make a difference to your customers and the wider community.
With the continual improvements and the growing popularity of social media, it’s becoming more and more apparent that all types of business need a well-rounded marketing strategy. However, many small to medium-sized companies tend to put marketing on the back burner. This leads to disconnected messages and minimal ROI.
Businesses need to understand marketing is more than just a couple of social posts per week. It’s a multi-faceted strategy that requires consistency and originality to be effective. A lot of companies lack the skills, time and resources to maintain a consistent approach. Resulting in bland messages and little awareness. And this is where a marketing agency makes a vital difference.
Social media, digital marketing and media production are now far too complex and important to be handled by the traditional ‘jack-of-all-trades’ Head of Social. However, many businesses can’t afford to hire a person for each position. Furthermore, there’s often not enough work to fill a full-time role for a specialist community manager or ads manager unless you’re Pepsi or Paddy Power. Which is a huge missed opportunity. ⬇️
#1. You’ll save money.
The main question on everyone’s lips is “what’s the price difference?”. It might come as a surprise for you to hear that over time, a marketing agency will be less expensive. How?
You’ll save money having to buy expensive tools needed to run and track campaigns, you won’t have to pay payroll taxes and you won’t have to pay benefits or healthcare costs. On the flip side, if you wanted to build an experienced in-house team you’d have to pay for premium employees with certain expertise, resulting in a huge annual outlay.
Depending on the level of support, a marketing agency can cost on average between £1,000 – £10,000 per month, working out a lot less than a full in-house team.
#2. You’ll have a team of experts.
A great benefit of hiring a marketing agency is having access to their expertise. They’ll know the latest trends, use the latest technology and have the time to use it. They’ll provide a consistency that a small team may not. As well as following best practices that inexperienced marketers may not know of. The bottom line is, you’ll get more knowledge for your money, which increases your opportunities and subsequent ROI.
#3. You won’t have to spend time training an agency.
One of the most time-consuming aspects of hiring an employee is getting them up to speed. A business could spend many months on the training process alone. Once this is finished, you’ll have to spend time managing the employee.
With an agency, however, it’s a lot easier. They won’t take up office space and no training is required. All you’ll have to do is work together to build the agencies knowledge of your business and away you go. The agency will also be to manage themselves internally, enabling you to do what you do best: run your business.
Don’t waste precious time and money on redundant marketing tactics. Speak to the experts today and find a partner to take your business to the next level! ?
Are your Instagram Stories flopping? Do you want to increase overall engagement and views? If you’re looking to tap into the 500 million active daily users on Instagram Stories then look no further. Here’s our top tips for better engagement. ⤵️
#1. Keep your style simple.
Brands spend endless hours capturing, creating and polishing every photo posted on their Instgram’s main feed. However Stories needs to be formatted differently to capture the audience in other ways. Good examples tend to include vibrant images with simple word overlays and CTAs.
#2. Create categorised content.
Increasing the life span of content is vital for all social marketers. By adding them to Highlights, a brand can name and categorise past stories into one collection. Enabling users to access through the business profile.
This feature gives new followers a quick look through different products, services or campaigns. If used correctly, this is a quick and efficient way to gain followers and customers without too much hassle!
#3. Don’t ignore stickers!
Instagram Stories are perfect ‘spaces’ for brands to incorporate hashtag stickers. When a hashtag is included on a Story, it instantly becomes clickable, giving the viewers a chance to instantly engage and become part of the brand’s campaign.
#4. Get creative with your polls.
People are likely to engage with the usual yes or no questions, but this doesn’t add much value. To get more out of the strategy try to incorporate Q&As, how-to’s and psychological triggers. By doing so the audience is much more likely to become emotionally involved towards a brand: improving their connection with them.
Building a relationship with customers is forged over time and multiple interactions. The more your audience sees your content, the more likely they will be to interact and buy.
With Instagram being the fastest growing social media platform, it’s no wonder more and more brands are using it. But this makes creating meaningful Instagram Stories even more important. The very best brands know that to increase conversions, you must first get your customers engaged, and these four tips above can help do that.
The European Parliament is calling for a full audit of Facebook after a series of security breaches. These include the Cambridge Analytica scandal and the recent data breach effecting 30M users. Therefore, we take a look at the proposal and what this could mean for the future of digital security. Let’s discuss news that’s newsworthy!
MEPs urge the tech giants to let EU bodies perform a full audit. This allows them to assess data privacy and the security of users’ personal data; access and exploits extend over 87M user accounts! Additionally, it’s advisable for them to make changes to fight election interference. Facebook’s data scandals breached users trust and EU law. Early October saw the EU parliament’s civil liberties committee call for a full audit, as well as an update to EU competition rules. This update will show the reality of the situation, in addition to the possible monopoly of social media platforms. The committee states it’s a global issue affecting referendums, thus restoring protection and trust to users and elections is important.
MEPs suggest the data exposed by Cambridge Analytica may have been used for political gain. This extends to the UK referendum on Brexit, as well as targeting voters in the 2016 US election. Adapting electoral laws to account for digital campaigns is thus a priority and a matter of urgency. MEPs propose the following: applying electoral safeguards online with rules on spending transparency and limits. Making it easier to recognise online political paid ads. Banning profiling for electoral purposes, such as political preferences. Labelling content shared by bots, speeding up the removal of fake accounts whilst working with independent fact checkers to combat false information. Lastly, investigations carried out specifically by member states with Eurojust’s support; regarding online political space misuse.
A UK parliamentary committee recently stressed the need to update electoral law, accounting for the digital risks to the democratic process. Meanwhile, Facebook have been conducting their own checks on political ads. However MEP’s certainly believe the tech giants should be doing more.
Stay ahead of the curve and tune into #MomentousMondays for more platform updates. Have any questions? Contact the Momentum Social team.
For SME’s, content marketing is vital to success. When done right, it’s a great way to drive traffic to websites and improve product sales. It adds value for the consumer, whilst ensuring products and services are getting the exposure they need. After all, it’s imperative for business longevity. In addition, thriving in a competitive market requires an SME to generate leads. This’ll improve consumer engagement, brand awareness and overall sales. Therefore, an effective content marketing strategy should be a top priority for SME’s.
Effective landing pages
To ensure an effective consumer journey, you’ll need an organised, high performing landing page. No need to be fancy, go for functionality! The landing page should have: An attention grabbing headline, with a clear brand title and be SEO optimised. Ensure clear navigation features and targeted contact forms. Funk up with visually-striking assets, colouring, templates and fonts. Write short, sharp posts; or for longer ones break up with sub-headings. In addition, create backlinks from social media and internal links from your existing web content.
People are more likely to engage with a product if video instruction is available. Highlight the USP and potential impact on a consumers life. Try a little storytelling to illustrate why your product is different, as people enjoy authenticity and transparency. Short-form videos under 1 min or 1-3 min, will help retain customer attention. However, on YouTube the average person watches 40 mins of video per session. So, remember to consider your audience and platform. Repurpose your content, variety is key though, so don’t rehash! Make sure you have a clear call to action and ensure the language is appropriate.
Building brand awareness is incredibly important. A nurture campaign will build meaningful interactions, creating brand loyalty with your consumers. Develop a dialogue to create a long term relationship with them. This can be achieved through email, surveys and social listening. Again, give a clear call to action to direct the customer journey. Most importantly, make sure you have consistent content to promote.
Social media competitions
Competitions are a great way to stimulate ‘earned media’. In fact, when budgets are constrained, they’re a cost-effective way to increased traffic and organic reach. Ultimately, you offer incentive to boost likes, shares and comments. So, make the entry mechanism to the competition easy, such as a simple like and share to enter and ensure the prize is worthwhile!
Search queries and how-to’s
Understand your market and how to target them; create blog posts responding to common queries and showcase products/services as the solution. Make sure helpful content is available, as building trust is important. Ensure it’s in-depth, eye-catching and easy to understand. This will likely generate repeat custom, improve your brand image and secure business longevity.
To thrive, survive and ensure success, plan an initial content strategy to help your businesses achieve more reach and engagement. This will result in greater awareness and overall sales.
For more on content marketing strategies, get in touch with the Momentum Social team.
Influencer marketing has always been a popular form of advertising. Influencing originally needed models and sports stars, but now has a distinctly different process. Having an authentic voice to resonate more honestly with the audience; creating a more relatable campaign is now more popular than ever. Done right, the potential ROI of successful influencer marketing is huge. We offer perspective on brand power and compare how influencer marketing is shifting with the Sports vs E-Sports case study.
Influencing in entertainment
Big brands such as Adidas, use professional athletes to endorse their marketing campaigns. However, consumers understand that athletes are being paid to promote; therefore this sometimes lacks that all important authenticity. So why is it effective? Cristiano Ronaldo, the five-time Ballon d’Or winner got over 11m likes on Instagram; via the promotional post showing his transfer to Serie A champions Juventus. The post has now become one of the most liked Instagram posts in its history. Juventus have reported that in the days following the transfer, over 60m Euros were gained through shirt sales alone. Thats over half of his transfer fee! Why? The global superstar represents #CR7, the brand, the icon.
Alternatively, companies are taking similar advantage of E-Sports; naturally utilising online marketing techniques. Due to this change in trend, online marketers are facing greater opportunities to creatively engage their audience. Furthermore, sources suggest YouTube is the most marketable entertainment platform. In fact, YouTube personalities such as ‘Typical Gamer’ who has a following of over 7m subscribers, can freely explore and promote content. However, this does not mean an automatic win. There are a couple of strategies to consider when implementing your influencer campaign online:
Framework the content effectively; highlight the campaign objectives and let the influencer freely explore the product/service to give an authentic opinion
Budget properly and build the right team, ensure full transparency and measure collaboration success
It’s fair to say, Gary Vaynerchuck is quite possibly the pinnacle of being an influencer in marketing. The entrepreneur and owner of global media agency Vayner media has used influencer marketing and his personal brand to scale his company enormously. The last few years has seen him make himself available for one-to-one questions on Twitter and daily podcasting… With over 109k questions coming from Twitter alone, a little crazy right? Who has the time to respond to over 100k messages? Well, he does. why? Because he claims it adds value, by communicating on a personal level. The relationship building scheme is successful for him and his company. The reason for this is because one-to-one interaction shows empathy and understanding. He validates his influence by listening to others and communicating. It takes a lot of commitment but works for him, so why not consider it?
There’s a clear trend emerging between traditional influencer marketing and fragmented digital influencer marketing. But where do the lines merge? We’ll be keeping an eye on this one, to help marketers and readers of our blog understand which strategy will work best for them.
Facebook and Instagram announced an ‘Activity Dashboard’. It helps users properly manage their time spent on Social Media. The dashboard will include daily reminders, notification limits and a time tracker. We take a look at these new features and see what the apps have in store.
Why time tracking is being introduced
Ahh time management, a myth amongst the ordinary; a seemingly easier concept for those nailing the whole adult thing. However for us mere mortals, time management can be rough. Falling into the vicious cycle that is procrastination can be common practice. Gone are the days of overdue submissions and endless scrolling into the abyss. We now graciously welcome the new dashboard feature that lets us know exactly how much time we’ve wasted; sorry, spent on the app. Furthermore, sources suggest the new features will be added as both Facebook and Instagram are criticised; for intervening in user productivity and quality of life. Yes Im thinking it too, income the productivity police. Ultimately, the goal is to encourage healthy engagement and reduce passive scrolling.
Facebook launches ‘Your Time on Facebook’, whilst Instagram are going with ‘Your Activity’. Both features include tools letting you to manage your daily usage. In addition, tools include the ability to mute push notifications; basically a way of grounding yourself to focus up. Additionally, sources suggest the features will be available world wide within the next couple of weeks. A blessing from the procrastination Gods, surely? The three vertical lines at the bottom of your screen could be the difference between a giggle or getting fired. Simply tap in the bottom right and Facebook will give you your stats. Yay!
Instagram’s ‘Your Activity’ will be available in your settings/gear icon. Although thats not all the features do… Both apps will present you with a fancy bar graph, showing you exactly how much time you’ve spent in the week. In addition, theres an option to chose how much time you’re willing to spend in the next. Have they just invented organised procrastination? You’ll get reminders telling you how badly you messed up, as well as giving you an option to pass responsibility to the app so you behave… Sorry, mum.
Whether you see the difference or not. Personalised metrics sound cool, you get to see exactly when and why you’re going wrong; with a helping hand to set you on the straight and narrow. But will users really take notice?
For the latest trends and updates in all things Social Media, follow Momentum Social.
The UK is facing a democratic crisis; a report leaked earlier this week is forcing the DCMS into action. Occurring in the wake of Facebook’s data privacy scandal, the leaked report suggests MP’s will issue stronger regulations; coupled with introducing a new tax to digital media platforms. In a gracious attempt to stop the flow of “Fake News” which is intended to help reduce election interference. The committee’s report shows evidence of false information, hacking and voter suppression. So, there’s new pressure for social platforms to take full responsibility for the adverse content posted on their sites; Momentum Social investigates…
Fake News recommendations; everything you need to know
According to experts, the algorithms and security mechanisms used by social media platforms should be available for audit; ensuring they are operating responsibly. In addition, sources suggest British regulators should have more control over the likes of Facebook and Google. Ultimately slowing and ridding the media of Fake News. A good thing right? Maybe not. The level of scrutiny that online platforms are about to face from Government bodies is dramatic. The regime isn’t fit for the fast-moving digital era; therefore existing regulations for traditional advertising are getting extended to online platforms. Furthermore, it looks like the Government will be giving the ‘UK Information Commissioner’s Office’ extra resources; better equipping them with the means to scrutinise online outlets.
So, how do we fight Fake News?
It’s not easy. With the absurd amount of clickbait headlines and bogus articles, its hard to filter the real from the relevant. It’s a digital and logistical nightmare. However, its not just annoying us; its disastrous for brands legitimately trying to promote their goods and services. In addition to legitimate sources fighting for limited viewership. Although the consumers perspective reflects that of David and Goliath, battling your way through a monstrous amount of noise to win with a reliable source… Theres a few steps you can take to get yourself a win; steps include:
Brands; be vigilant in media management – Prevent the problem occurring by ensuring your press is optimised for success
Platforms can invest in improving their news features to directly combat the situation
Produce a clear and transparent headline, a little clickbait is OK! – A succinct and relevant headline will help your consumers filter you from the garbage
Utilise legitimate, relevant and reliable third party sources
Take control of brand mentions by building a healthy relationship with writers – endorse them for good deeds or send them a nasty email for ruining your brand image
You wouldn’t want to be the guy who leaked the report early; cant imagine they’re anywhere but the Dog House right now. Who ever you are, know that not all heroes ware capes and you’ve certainly earned yours. Lastly, there is clear insight into the plans the UK Government has in store for social media. The way we will consume information on digital platforms is going to change, for the better? We can take steps to combat Fake News, but its expulsion from our news feeds rests heavily on the recommended regulations.
E-Sports is represented in competitive gaming through competitions and major tournaments such as the ‘Pro-Am 2018′. As one of the fastest growing industries in the world, sources suggest E-Sports will generate a whopping $1.9bn this year; plus a further $269bn fuelled from betting and association by 2020. Given the rise in popularity and the potential sought after by the gaming industry and media outlets alike; we take a glimpse in to the booming trend and explore what E-Sports has in store.
Professional gaming; childhood dream come true?
It all starts with setting up and perusing the dream; streaming skills and hoping to ‘make it’ with the big guns, similar to any aspiring rookie athlete. What we know is the career choice is becoming increasingly enticing to millennials. Companies such as ‘The Singtel Group’ are recognising this, launching their regional e-championship to engage the new trend and its followers. Therefore, E-Sports is becoming a major business opportunity in the digital market; with both premier league clubs Manchester City and West Ham United having their own E-Sports teams. With opportunity comes potential, as platforms such as Twitch and YouTube reap the benefits of increased service traffic and massive revenue for professional gamers.
Just as athletes receive sponsorships and huge amounts of cash, pro-gamers can expect to receive similar benefits; through sponsors, prize money, merchendise sales, viewers/ followers, ad revenue and the potential fame that rises with stardom. Elite pro-gamers share the same light as celebrity superstars; with the two dimensions crossing causing a social media extravaganza. Professional Twitch streamer ‘Ninja’ teamed up with rapper ‘Drake’ in the popular game ‘Fortnite’. The event raked in 7m views on YouTube, with the content trending on social media in the days surrounding it. E-Sports endorses gamers with goods like keyboards, headsets, controllers and monitors of various brands; such as Razer, Alienware, Logitech and Asus, providing a valuable advertisement channel.
Is Facebook dealing the killing blow to rival platforms?
The media streaming experience is bolstered by the abundance of platforms available to share and indulge live content; including Twitch, YouTube and Valve. According to sources, joining late to the game, but determined to achieve a high score is newbie competitor Facebook. Facebook aims to lure broadcasters and viewers alike to its new feature ‘Facebook Gaming’ (fb.gg); a gaming destination designed to challenge Amazons Twitch and Google’s YouTube. To hit the ground running, Facebook launched a gaming creator programme responsible for Fortnite’s Pro-Am 2018 celebrity tournament, achieving great success. Prize pools exhibited this week by Epic Games in their ‘Fortnite Summer Tournament’ accumulate $8m in earnings across 8 weeks. Who can blame millennials for picking up a controller and having a go?
To effectively differentiate, the gaming hub was born. It includes a landing feature to organise searches, likes, follows and groups. Additionally, a destination feature filtering content creators, competitions and gaming industry events. Furthermore, accompanying Facebook at this years E3 conference was acclaimed pro-gamers Darkness429 and MissesMae; showcasing their gaming destination as well as live content demos of the new Oculus VR games.
The surge in E-Sports viewing popularity has seen events such as E3 being broadcast live on social’s via Twitch, YouTube and Facebook. Facebook is mounting the pressure on its rivals as ad potential increases with the rise in viewers. However, for Facebook to rake in the numbers enjoyed by its rivals it has a ways to go; shadowed by the ever growing concern on how the industry as a whole will protect gamers and combat match fixing.
Dominant social networks such as Facebook and Twitter are losing millions of users, thanks to the Cambridge Analytica scandal, fake Twitter bots and celebrities publicly shaming Snapchat. As a result, Instagram is booming at a higher rate than ever, but why? The photo-sharing app has arguably the most digestible content and the least amount of sales-related posts. Yet, even Instagram is showing signs of meeting the same fate. Now, we wouldn’t for a moment suggest those networks are going anywhere, but where there’s a problem, there’s also opportunity. So, why couldn’t Vero steal their thunder? The answer is simple; it wasn’t fundamentally different enough for the millions of users actively seeking something new.
But hasn’t voice been around for years?
The short answer is yes. Podcasting has been around since before the MySpace hayday, it’s audio blogging roots even stem as a far back as the 1980’s. In some respect, podcasting is the father of all social media and content creation. So, how can it be the future? Social media gurus and thought leaders pitched voice as the next best thing before. In fact, the likes of The Drum we’re talking about it as far back as 2016. However, no one really took any notice, so why should we now?
Audio and streaming is up 76% YoY. The problem is, there still isn’t a lot of great original content to consume, which leaves a massive opportunity for those who can produce on another level. It’s here today, what are you going to do?
– Gary Vaynerchuk (CEO VaynerMedia)
Pioneering new voices
Gary Vee’s voice is heard globally as the thought-leading pioneer of social media and digital trends. However, is he talking about voice because of his significant investment in Amazon? Maybe. But the concept has legs and not many people are running with it. In our opinion this is because voice poses catastrophic, expensive change in an industry where change literally happens overnight. To provide some perspective, more than 20 million Amazon Alexa devices were sold in 2017* and that figure doesn’t take into account competitors such as Google Home and Apple HomePod. The rise of voice-controlled AI is happening and just like with every social media innovation; the earliest adopters are the ones who win.
Life after multi-screening
Currently, we live in an industry overloaded by screens. In truth, advertisers don’t really know which one you’re looking at when you’re watching TV, while doing work on your laptop and browsing social media on your phone. In fairness, most of us are in autopilot and don’t even know ourselves. So, why don’t we target another sense altogether? If everyone’s eyes are busy, why aren’t we targeting their ears? People can’t focus on reading blogs while they are cooking, cycling, driving or working. However, the vast majority of them do own a pair of headphones. Let’s face it, the ears of the people are a vast and generally untapped opportunity. As consumers lives get faster, their need for easily digestible content increases. So, why isn’t everyone jumping on it?
Voice of the UK
Gary Vee is making a lot of noise in the US, but there’s little more than a murmur in the UK. The Silicon Valley rule generally means we’re followers across the pond, but that doesn’t mean we’re off-the-pace late adopters. Voice is gathering momentum and few are doing it better than Mainly brand. Coined as the ‘new filter between the music industry and its fans’ Matt Spracklen is creating a new social movement and people are noticing.
I wanna be the human version of a ‘Spotify Playlist Recommends’. Even if that means I literally CALL you and tell you what to listen to. A voice into music and my actual voice on my podcast.” – Matt Spracklen (Founder of Mainly Music)
Hardships occur at every stage of our lives and can be directly or indirectly caused by our behaviours. Usually in the form of situational changes in our external environment, whether it’s social, working or a family-orientated disruption; we all face adversity. However, it’s how we deal with these adversities that shapes who we are. Overcoming adversity is no small feat; so here’s a few positive steps we can take towards winning again.
Goal setting; a step in the right direction?
Target setting is imperative for positive, organised performance within all walks of life; in business, sport’s teams and individual accomplishments. Accordingly, overcoming adversity requires a long-term aim. Give yourself focus and a clear goal to work towards; consequently helping you build self-dedication.
Control your time – Efficient time management offers structural benefits. Therefore helping you to create a balance between working, social and family responsibilities
Body maintenance – Keep active and fuel your body through exercise and proper nutrition; try Yoga in the morning or a 5-a-side kick about. This will help negate emotional distress through positive energy expenditure
Gratitude practice – Unearthing the positives in your daily routine; find merit in small accomplishments. Inject small, consistent feelings of positivity into otherwise unpleasant situations
Improving morale, confidence and self esteem
Morale improvement is never guaranteed, but responding constructively to adversity certainly helps; boosting character, building courage and developing your resilience. In the words of Greek philosopher Herodotus; ‘Adversity has the effect of drawing out strength and qualities of a man that would have lain dormant in its absence’. So, in order to respond positively to hardships, it’s important to develop internal and external confidence.
Building internal resources – Boosting self-awareness in the wake of adversity improves emotional strength and courage. Mentally preparing yourself for hardship equips you with the tools necessary for situations to be confronted head on; a little faith in yourself goes a long way!
Building external resources – Maintaining a support system is vital to inducing positivity from adverse situations. After all, when the road is bumpy, support and encouragement from friends and family is invaluable. Moreover, shared experiences may garner alternate views and perspectives, shedding light in the darkest of moments
Dealing with life’s adversities carries the possibility for individuals to fall into methods of escapism, which can often be unhealthy or unproductive. Although this may work in the short term, the long-term requires a more structured approach in order to emerge triumphant. Take your time, talk it out, work it through. Don’t worry if a solution doesn’t happen overnight, it’s all about developing your journey to reach your ultimate goal. Social media has connected us, providing a platform to start a conversation. Therefore the question begs; are we ever really alone? Although interconnectivity has its shortfalls, we can take advantage of the services and help available online .
If you’re in need of support and would like to know more about overcoming adversity, reach out with Momentum Social.
The 2018 world cup is well underway; with an unusually enthralling start for the three lions. Giving hope to fans and sending the nation into song. There’s true belief that football is finally coming home; celebrations for many, however disappointment for some unexpected candidates… ‘Auf Wiedersehen’ as they say.
The biggest ad platform on the planet
Dubbed as the biggest sporting stage on the planet; The 2018 World Cup hosts some of the greatest athletes to have ever laced a boot. However, it also provides the platform for promoting the world’s biggest brands; Budweiser, Gazprom, Coca-Cola to name a few. While Cristiano Ronaldo, Lionel Messi and Harry Kane are the driving forces behind their respective team’s success. Comparatively, big brands are using trend-jacking and clever tagging to reach their own advertising goals. So, as the last 16 commences, we marketers take a look at the driving force behind online brand marketing success.
Traditional marketing vs. Digital media
The World Cup is estimated to inject a massive £1.8bn into the £439bn global ad market; with brands using the power of social media to engage the tournaments ‘younger’ audience. In fact, the boost in traffic is so big it effects all means of media; traditional and online. However, according to research; an estimated 40% of viewers are asleep when games are aired. Therefore, these consumers seek alternative means of engaging with the tournament. As a result, we see far higher traffic on social media and online viewing platforms such as YouTube, which in turn boosts ad revenue and online ROI.
The World Cup; a golden opportunity?
Companies of all sizes can take full advantage of the increased social media traffic, as long as they play by the rules. According to the GM of Global Football at New Balance; ‘hundreds of brands activate outside primary sponsorship, so clearly there is a benefit otherwise they wouldn’t be doing it’. However, brands who aren’t official partners must be careful when associating themselves with the World Cup. As intellectual property laws and profiting from unofficial association carries a hefty fine. Although, that doesn’t mean you can’t hashtag key words such as football, tag the countries who are causing a stir, or jump on trending topics…
Here’s a few examples:
Profiting from tournament traffic boils down to the strategy you adopt as a brand. Here’s a few examples of how companies have increased their media momentum:
The World Cup is an opportunity for all brands to build social media engagement through legal association and conversation; don’t pass up the golden opportunity to implement some creative trend jacking!
The new Instagram algorithm has finally arrived and despite what many people say, it’s better than ever! You may remember back in January when Instagram announced that it will be removing the chronological newsfeed and implementing a more sophisticated way of presenting posts; Initially, this caused panic for brands and influencers alike, making them wonder if it would impact reach and conversions. Which it did, but only negatively if you don’t understand how it works.
Why change it all?
According to research, users previously missed 70% of posts on their newsfeed. The chronological nature of the feed meant that the type of posts you seen were dependent on the time of the day you opened the app. This has been turned on its head with the algorithm change. Instagram has now stated users are seeing 90% of friend’s posts and has led to more time spent on the app.
How the algorithm sorts your posts?
So, how does this sophisticated algorithm actually sort posts? The Momentum Social team has researched and ranked the factors influencing what you see and when you see it. Don’t worry, you can thank us later!
Interest: Instagram now predicts how much you care about a post. Ranking what matters to you higher up in your newsfeed. This is determined by past behaviour such as likes, comments and follows (two-way engagement between you and other users is now paramount to your post being seen; which means influencers now must be much more active)
Recency: Similarly, to the chronological feed, Instagram ranks posts that have been shared recently higher compared to posts that are older, so the more engaged with your post is; the longer it will stay at the top of the audiences feed
Relationship: Instagram’s algorithm even knows how close you are to friends, with higher ranking for people you’ve interacted with most in the past
Frequency: How often you open Instagram, showing you the best posts since your last visit; highly engaged posts that you previously scrolled past are likely to be shown to you again
Following: If you follow a lot of people, Instagram will pick from a wider range audience. So, unless you regularly engage you see less of any one person
Usage: How long you spend on Instagram determines what you see. Short sessions will show the best posts and longer sessions will provide a more in-depth variety
Now we all know that change feel uncertain, but it seems like Instagram have got it spot on with the new algorithm. Make sure you stay ahead of the competition by implementing changes to suit it or speak to the people who can help.
Nowadays, it’s essential to catch the audience’s eyes quickly. Which is why when Instagram launched Stories in August 2016 it quickly became the go-to tool for brands and influencers alike.
Less than two years on there are more than 250 million daily-active-users on Stories alone* resulting in a 28-minute increase on Instagram usage per user.^ It’s fair to say the feature has been a huge success.
But how can your brand use the tool to drive traffic and increase revenue?
Since their inception in last October, polls have quickly become an effortless way for brands to drive engagement. Interactive polls give the audience a voice by allowing them to vote on anything and everything, saving a brand time, energy and money on market research.
The greatest asset on Stories is the ability to tag and link, as well as the swipe-up function for influencers with 10,000+ followers. If a customer likes what they see, all they have to do is swipe-up and it will direct them to the desired URL; greatly reducing the consumer journey resulting in higher conversion rates.
Use third-party apps
Now as we know, attention is short lived on social media; therefore, it’s vital to get the message across quickly and clearly. An effective way to do that is by using third-party apps to animate text and visuals. At Momentum Social, our quick go-to app is Hype Type. A free program with in-app upgrades that is sure to get people asking ‘how did you do that?’ and set you apart from the conventional.
Use Stories to story tell…
Telling stories about your products and services is a sure-fire way to create brand loyalty, therefore increasing the chance of conversions and referrals. Great examples of brand storytelling include fashion tutorials, fitness demonstrations and how-to guides.
In an ever-saturated market, the priority for brands and influencers should be providing value for their audience in the most distinctive ways possible, and Stories offer the perfect platform to do so.