We’re well into 2021 – where did January go? – and the weeks have flown by. In a whirlwind start to the year, you’ve probably missed one or two key social trends emerging in the industry. As we keep our finger on the social pulse, we’re reporting our findings to stay topical, keep you informed, and help develop a social strategy; one that’s guaranteed to generate momentum. Let’s dive right in!
The lay of the land
These couple of months have followed suit with predictions posted late last year. We anticipated Covid having a lasting impact on consumers’ relationship with social media. It’s no secret social media usage is up ten-fold since the start of the pandemic. Apparently, 78% of consumers want brands to help them in their every-day lives (Talkwalker). So how do brands respond to this? By focusing content around the 4 Cs: community, cleanliness, contactless and compassion. Check out an example of how we did this with Power Maxed!
Further to these predictions, we’ve actually seen a boom in livestreaming this year, with a general rise in video platform popularity, especially on TikTok and Twitch. Livestreaming to fill the physical void is the new norm, so it’s important to use this opportunity to reach consumers online.
A social strategy that’ll generate momentum
With these trends in mind, you can take social by storm in 2021 in three simple steps. For help on how to activate these steps, drop us a line. In the meantime (and without giving too much away!) here’s the gist of what to do:
- Power up social posts and get more traffic with short-form video, animation and livestreaming on popular video platforms
- Build social listening into your strategy to understand what consumers are saying, get involved in the conversation to nurture prospects & interact with audiences in real-time
- Create trending content towards targeted demographics with the 4 Cs in mind, optimised to generate the best results possible In line with your budget
Social media; trend activation with Momentum Social
A key trend this year is the organic relationship funnel. With the flood of bad trend-jacking, fake news and whacky ads, customer relationships are getting harder to build. We’ll help you cut through the noise to start building an engaged community around your products and services.
Following on from this, a people-first approach is another crucial trend. Nurturing prospects and building relationships requires a long-term communication strategy. We will get you heard, whilst boosting two-way communications to improve organic post reach. Are you ready to amplify your voice and build consumer trust?
Lastly, livestreaming is paramount to reaching your consumer base. We offer a full scope live event and virtual support service to match the current trend. Helping you to fill that physical void and keep you relevant, whilst not only engaging, but building your audience online with interactive digital events. Watch this space next month for February’s round-up!