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Momentum Social and Purple Tasche Partnership featured
January 14, 2021  

Momentum Social and Purple Tasche Go Into a Partnership

Momentum Social was co-founded by Jake Spencer Cawthorne and Alex Jordan Wood in 2017 and has experienced rapid growth from delivering results-driven digital content for a wide range of clients, including NSPCC, Vyaire and Kwik-Fit.

The agency are also industry experts in the field of motorsport, having supported major events and championships including the British Touring Car Championship, British Formula 4 Championship and the Macau Grand Prix.

Established in 2012 by twin sisters Amy and Lucy Smith, Purple Tasche specialises in branding and marketing, from business start ups to the corporate world.

Their goal is simple; to bring client visions to life and give their business the visuals to stand out in a crowded market.

Their shared love of all things automotive has led to increasing levels of work in motorsport in recent years, as well as a portfolio reaching across the travel, health and fitness industries.

“Momentum Social is very much a results-driven business, so partnering with the team at Purple Tasche to ensure our clients benefit from a wider range of services and experience is consistent with that goal,” explained Wood.

“They’ve rapidly established themselves as industry leaders in their field, and the skill sets of both companies perfectly complement and enhance the other, so agreeing a partnership was a real no-brainer for us.

“Ultimately, this means our clients benefit from our shared expertise, and the end result is a stronger product, with stronger results to follow.”

“Being able to partner with the team at Momentum Social means we can expand our portfolio of services, without compromising on the high standards we keep,” echoed Amy Smith.

“We’ve worked together on various projects in the past, so this is the next step for both of our brands.

“Both teams work incredibly well together, and the results have spoken for themselves, so we’re very excited about the new avenues this joint venture will open up for both businesses.”

6 Instagram carousel mistakes
June 10, 2020  

6 Common Instagram Carousel Mistakes

Social media tips to turn heads!

It’s 2020 and Instagram is still the ideal platform to share your brand’s personality. Helping inspire your customer base to buy into your product or service and continue to engage a new audience.

One of the most engaging ways to communicate on the channel is through carousel posts. For those that are unaware – a carousel post is a creative way to get more content into a smaller space. You can feature up to 10 unique images, each with different headlines, descriptions, and URLs all within the same story.

With that in mind, influencers and brands still struggle to create engaging carousels. But don’t worry, by the end of this article, you will well-placed to create engaging carousels to help achieve your goals.

Carousel celebration

1. Boring cover slide

The first point of call for an Instagram carousel is always the cover slide. The cover slide will be the first thing a user sees when scrolling through their Instagram feed. The aim of a good cover slide is to stop the scroll! The visual should spark interest in the topic, giving readers no excuse but to read on.

2. Front-heavy carousels

Many carousels feature way too much information on the first few pages. This creates more work for the audience and increases the likelihood of them dropping off the post or zoning out. If you’ve got a lot of information, simply space the carousel out to 8 or 10 slides.

3. Not enough visuals

Instagram is a visual platform. People react better to posts that are engaging and visually pleasing. So make sure your carousel has simple messages with minimal text to help create engaging carousels. Sometimes, the most effective carousel can simply be a single image split into different slides. Something that everybody is capable of creating with the help of a photo editing app.

4. Weak CTAs

Strong calls-to-action are important on any platform. A value-driven CTA will help improve engagement from the user tenfold. Whereas a fake question to trigger comments will have little importance to both parties.

5. Believing they need to be static

Many believe that video carousels are difficult to produce and often, more time-consuming than static images. This is a common misconception, as most mobile phones are capable of recording high-quality videos ready for social in a fraction of the time.

6. Low-resolution images

Due to the nature of carousels, images used NEED to be a higher resolution in comparison to normal-post counterparts. It’s common for marketers to use a low-resolution image, reducing the quality of the content.

If you can avoid even some of these common mistakes, you’ll begin to see an improvement in your carousels. Keep creating, keep improving and if you need a little help along the way, Momentum is always here to help.

call of Duty
May 6, 2020  

How eSports and gaming have thrived during a global crisis.

An unlikely hero?

The current global pandemic has turned the majority of people’s lives upside down. Unable to go to work, unable to have social interactions and unable to lead their everyday lives.

But in every seemingly dark situation, there is always glimmers of light with new industries thriving. This time, it’s the turn of the gaming industry, one that has been widely slated for decades.

Often pinned as a factor in causing childhood obesity and tenuously linked to mental health, parents have tried to limit the amount of time their children spend in front of their game’s consoles for years. But with current lockdown measures in place, children have flocked to gaming platforms to keep in touch with friends and engage in social interactions with people outside of their own four walls, much to the encouragement of their parents.

But it’s not just children that have picked up controllers and looked towards gaming to provide entertainment during this crisis. It appears to be people of all ages. In March, Steam reached a new record of 20.3 million concurrent players using its platform. While one of the biggest games of 2020 so far, Call of Duty Warzone; saw 15 million players in the first three days after launch. With people unable to leave their homes, these games now provide their main source of entertainment and interaction with friends, leading many through the crisis.

Call of Duty Warzone eSports

The rise of eSports

Similarly, the amount of people watching eSports has risen dramatically since the start of the year. Already a booming industry, experts had predicted a 15.7% growth in the esports industry before Covid-19 took hold, with the current crisis only looking to bolster this growth further.

There are several factors that have helped eSports thrive in recent months, most notably the influx of real-world sports stars now taking part in regular online leagues. Providing eSports with a new level of prestige, it has shaken the stigma that eSports was purely for teenagers and thrust the industry into the mainstream. With sports unable to take place, these eSports championships offer stars the chance to remain relevant, uphold agreements with sponsors and provide entertainment to thousands of fans all in one go.

With fans starved of real-world sporting activities, many who previously slated these championships and stated they would never “watch someone else play a video game” have been pleasantly surprised by the realism and competitiveness of these virtual alternatives.

Motorsport, in particular, has thrived off this idea. With drivers able to race in professional-grade simulators against their real-world rivals on a variety of racing platforms, at circuits around the world to offer fans a realistic replacement to tide us over. And it’s working.

ESports viewership jumped up 17% between January and March this year, with 1.75 billion minutes of content watched. Formula 1’s virtual Grand Prix average 350,000 live views per race. While across the Atlantic, Indycar and NASCAR have each broken viewership records, with the latter achieving 1.3 million views on a single race.

Formula 1 eSports

Is it more than just a game?

Aside from providing fans with a few hours of entertainment each week, is there any longevity in online gaming and streaming?

The answer seems to be a resounding yes. However, the industry appears to be at a crossroads. With the current unique situation, many new series and leagues have formed. Each vying for consumer attention, desperate to carve a corner of the market for themselves. But the danger lies in oversaturating the market. Since their introduction, and despite the previously stated records. Both Indycar and NASCAR have seen a fall in viewership week-on-week for their individual series.

The pros and cons

While some experts claim this is due to fatigue from watching too many series. It can be said that there are now too many to choose from. Time is always a limiting factor, and it could quite simply be due to their being too many conflicting sessions that people are unable to commit to watching everyone. The industry is in danger of cannibalising itself before it really becomes mainstream. That’s before you even begin to think about external issues such as internet connections…

But on the other hand, this lockdown period has opened the eyes of many. Not just individuals, but also major brands. If a year ago, you had approached many and suggested that they become a title sponsor of an online gaming league. In most cases, they would not have even considered this as a viable marketing opportunity to reach mass audiences.

Fast forward to now, and with the ability brand these sporting leagues as professionally as the TV broadcasts from which they originate, and with viewing figures that rival some TV channels. Brands have been awakening to a new form of advertising that will help them connect with many of the key audiences that they have been trying to reach.

You only have to look as far as how the Supercars Championship has positioned itself alongside BP and other major sponsors to realise that this is no longer teenagers in their bedrooms streaming their favourite game. This is an industry on the brink of exploding. With many sports stars having regular downtime in-between their commitments, the ability to give their sponsors additional coverage. Whilst simultaneously building their personal brand during this time presents a significant new opportunity for all involved.

Will eSports win over the masses?

With its significant growth and new global audiences, combined with a newfound legitimacy from real-world sports stars competing against their fans. It appears esports, and gaming as a whole has surged in popularity.

It is no longer seen as just a ‘game’, in most cases. Many now see it as a sport like any other. In fact, there has been a 20% weekly rise in gaming betting since lockdown. In March, Fifa 2020 had more total bets than Overwatch, StarCraft 2 and Call of Duty combined. With the Nevada Gaming Control Board also rushing through approval for betting on League of Legends, Call of Duty and Overwatch leagues. As soon as gambling is involved, it creates a new dynamic for the industry. While some may not welcome it, it will bring much-needed benefits.

In order for gambling to be allowed, the games that are utilised will have to face rigorous checks to ensure no cheating, or rigging can take place. With hackers so prevalent in many of these games. New measures will have to be put in place to ensure that this is eradicated. Although the developers will be doing these with pro leagues in mind, this will also benefit the end consumer. With patches and updates that should improve the overall quality of gameplay.

So, what’s your thought on the gaming and eSports industry? At Momentum Social we see this as a great opportunity for brands and consumers alike to benefit through many avenues. Whether it’s creating new opportunities through sponsorship, or simply curing boredom.

You can find out more about our views by listening to our podcast with TIE Group members Slingshot Sponsorship, and Ranieri, both of which have extensive knowledge of the industry and the various opportunities available.

5 simple design tips blog
May 1, 2020  

5 simple design tips to improve your content

Momentum’s simple design tips

At Momentum, we understand that design can be tricky for small businesses and beginners. Making graphic and animations that POP can be time-consuming, energy-sapping and, above all else, difficult.

With this in mind, the team has produced a short guide to help all you aspiring creatives along the way.

1. Be careful with margins and spacing

Clean design requires attention-to-detail. Visualise your design beforehand and plan out where you want each of your elements to sit on the canvas. Is it easy to understand? Does it look clean? Ask yourself these questions and even get a second pair of eyes to check it works.

As a rule of thumb, make sure to leave a 50 pixel/12mm margin at the edges of the canvas so nothing is too close to the edge.

Layout in design

2. Use complementary colours

Using contrasting and complementary colours are crucial to good design. Pick a group of colours to use as a palette and stick to it. A simple guide for picking a colour guide can be found here. Once decided, make sure to contrast between different elements and highlight the key features of the graphic with a stand out colour.

Colour in design

3. Pay attention to typography

Different fonts work with different graphics. For example, bold fonts will work for headlines and strong graphics. Whilst thin, handwritten fonts will provide a more delicate feel to the overall design.

As another rule of thumb, try using no more than two fonts/weights to keep the design simple and easy to understand.

Typography in design

4. Don’t be afraid to include visual textures

Our favourite part of striking graphic design is adding textures. Textures like broken glass, lens flares and vintage paper all help bring a graphic together. These are key to creating compelling and lifelike designs. It creates a visual illusion that invokes an emotive response from the viewer. Making your graphics eye-catching and ultimately, more memorable.

Crumpled texture

5. Ask for help

Don’t be averse to asking for help. Everybody has their own skillsets, a limited amount of resources and time. If you find you’re struggling to create content for your channels – simply ask for help. There’s plenty of experts that know what makes good design and what doesn’t.

If you find yourself struggling, speak to our experienced design team and discover the power of visual design.

Digital Marketing for Vyaire Medical
April 2, 2020  

Digital Marketing – Vyaire Medical | Momentum Social UK

Momentum Social partners with Extonare to help with Vyaire Medical’s digital marketing in its global efforts against coronavirus Last Wednesday, long-standing…
Boris Johnson addresses the nation on corona virus
March 25, 2020  

Uncertainty ahead? Pivot, don’t panic

One thing we’re uncertain certain of…

This isn’t another coronavirus blog. Because the time has now come for solutions, not statements… Let’s be honest, currently people feel like sh*t and nobody really knows what the f*ck is going on, or what to do next. So, setting coronavirus aside, the Momentum team decided it was time to become a voice of reason; sharing knowledge that we know will help people during uncertainty, now and in the future.

 

Ross Geller shouts Pivot on Friends Episode (meme)

Pivot away from uncertainty

Ever heard the expression, one door closes, another door opens? During and after every major or global event, good or bad. There are always economic winners and losers. Whether you’re a short-seller that’s now sitting on a Caribbean Island, or a pub landlord that’s completely out of work. Just because the external factors were out of your control, doesn’t mean the solution is. In fact, if you can pivot fast enough. You may even find yourself thriving  and we’re here to help you do it. 

 

Hand sanitizer. I would sell hand sanitizer.

 

Sell with integrity

Uncertainty causes panic, especially when cash flow is involved. But blatantly profiteering from a crisis or employing crass sales tactics will completely demolish brand credibility. When approaching cash flow look within, and determine what internal changes or cut backs you can temporarily make to either free up cash or make your reserves last longer. Then with the short term problem under control; develop a long term narrative, that’s empathetic to the external situation and your customers – who are likely also struggling. This will build a positive reputation and increase brand credibility long term, which will be far more valuable to your business than a few short term cash wins.

Yes, cash is king during uncertain times, we’d never dispute that. However, it’s also vital to look past the short term problem and focus on what your business, and most importantly your brand; will look like in 12 weeks and 12 months time.

 

Resilience

Build brand resilience

Let’s face it, a crisis is often an excellent kick up the a*se for many of us, both personally and in business. But crisis or no crisis, brand resilience should always be a focus point in your business plan. The best way to know if you’ve built resilience is to ask yourself; how fast can my business pivot? For example; the bars and cafes that survive uncertainty are those with the nouse to become temporary-boutique supermarkets or delivery services…

With that in mind, ask yourself… If my business was forced to close tomorrow, what could I do to keep operating?

Hindsight is bad for longevity, building brand resilience is how you win long term.

 

Digital transformation

Digital transformation

Marketing while your business is closed actually makes perfect sense; even if you weren’t an online business before. Why? Because once the crisis period passes, your products or services will be needed again and business owners who are vocal online during this time will be the businesses consumers buy from first when it’s all over. But don’t worry about doing it alone, we are here to help.

We’ve made a completely free 12-week digital action plan:

Opportunities around every corner
March 25, 2020  

The opportunities in uncertainty

Making the most out of the opportunity

Uncertain times lead to uncertain decisions. Uncertain decisions make for wrong decisions; and with wrong decisions comes failure. But not all of us are destined for failure. Uncertain times can also lead to opportunities, as long as you sell with integrity.

Take Joe Wicks for example; the fitness expert understood that everyone was self-isolating and unable to enter the gym. So, he used his social channels to host a live fitness session this week which had over 1 million people watching simultaneously. Making him the #1 trend on Twitter (ahead of Coronavirus no less).

 

Opportunities are through each door

Opportunities are everywhere

There’s opportunities for all of us. Re-pitching new opportunities to your existing and new clients will be the key to helping them show their character and building long-term value with customers.

Live streaming figures have increased 10x on average this week, so replacing live events with live streams could help fill the void left in the events industry. This is just one of the opportunities that has arisen over the past few weeks. We’re certain there’s hundreds more.

Man in isolation on phone

Top 5 social platforms right now

As more and more people work from home, social media platforms continue to rise in users and subsequent viewers. This makes standing out from the crowd even more important. Now more so than ever. One basic rule for any platform is to ask questions. Because:

 

Questions = Comments = Engagement = Relevance

Relevance = Reach + Growth

With all this in mind, there are 5 channels that are absolutely crucial for businesses and individuals alike:

 

  1. Community.com – Soon to be launching in the UK, this platform is SMS in power and SMS in nature. Celebrities/Brands can speak directly to their audience without algorithms blocking their advances: allowing leaders to text with direct, organic and meaningful communication at massive scale
  2. Podcasting – One of the best ways to create a meaningful connections with your audience is to use a podcast. This can be done in the comfort of your own room with pretty much any laptop or computer. Podcasts stimulate deeper conversations and quite simply create more leads
  3. Facebook Groups – As more people and brands saturate the newsfeed, time will eventually come where groups lead the way for business interaction and lead generation. Facebook is focusing on connecting people in a real way. So, now is the time to create sub-networks that bring the community closer to you and your brand
  4. Instagram – Gone are the days of short, snappy captions. The algorithm now determines if a post is useful by ‘view time’. Meaning longer captions = more view time. But as always with Instagram, Consistency is key. Make sure you’re active daily to achieve the best results
  5. LinkedIn – This is quite simply the golden era. The channel is yet to be completely monetised like Facebook and so rewards users who are active daily. Always respond to every comment to help play the algorithm and increase your engagement with other users. It’s also quite clear that company pages don’t perform as well as individuals. Therefore making it important to ensure all your employees are active and commenting on each other’s posts to increase reach tenfold

 

If you’re wondering which opportunities to capitalise on, our experienced team is always on-hand to offer support. Chat to us today!

Power Maxed new products media support.
March 24, 2020  

Media Support – Power Maxed | Momentum Social UK

POWER MAXED MEDIA SUPPORT Power Maxed contacted the team late in 2019 to help update and activate their product refresh in…
Toyota Corolla and Race car
March 10, 2020  

Product Activation – Toyota & Tom Ingram | Momentum Social UK

TEAM TOYOTA UK Product Activation After following Tom Ingram and Speedworks Motorsport’s successes in the BTCC for many years. Momentum is…
Tom Ingram outside Ginsters
March 10, 2020  

Sponsorship Activation – Ginsters | Momentum Social UK

Ginsters sponsorship activation Following on from our previous work with Tom Ingram and Speedworks. It was a delight for Momentum to…
hyundai i30n on circuit
March 10, 2020  

Content Creation – Hyundai | Momentum Social UK

Engaging dealerships with content creation Momentum and Avinity secured a long-term co-partnership with Hyundai. The world’s third largest motor company approached…
total control pro digital marketing
March 10, 2020  

Digital Marketing – TotalControlPro™ | Momentum Social UK

Digital Marketing for the new digital age After a busy year, Momentum Social has successfully delivered projects across multiple industries. First,…
Buildbase truck
March 10, 2020  

Content Creation – Buildbase | Momentum Social UK

After launching its new rewards programme, Buildbase wanted to advertise the scheme to its existing client base through content creation. Following…
Image of car with dunlop tyres
March 10, 2020  

Social Advertising – Dunlop Europe| Momentum Social UK

Video-based social media advertising strategy Our next project sees us work with long-term client Dunlop EU. They commissioned us to plan,…
Vicky Pattison opening a 10cal jelly pot
March 10, 2020  

Community Management – Hartley’s 10Cal | Momentum Social UK

The importance of community management when activating campaigns Following the enlistment of Momentum’s services by TIE Group partner Nonsense London, the…

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