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Boris Johnson addresses the nation on corona virus
March 25, 2020  

Uncertainty ahead? Pivot, don’t panic

One thing we’re uncertain certain of…

This isn’t another coronavirus blog. Because the time has now come for solutions, not statements… Let’s be honest, currently people feel like sh*t and nobody really knows what the f*ck is going on, or what to do next. So, setting coronavirus aside, the Momentum team decided it was time to become a voice of reason; sharing knowledge that we know will help people during uncertainty, now and in the future.

 

Ross Geller shouts Pivot on Friends Episode (meme)

Pivot away from uncertainty

Ever heard the expression, one door closes, another door opens? During and after every major or global event, good or bad. There are always economic winners and losers. Whether you’re a short-seller that’s now sitting on a Caribbean Island, or a pub landlord that’s completely out of work. Just because the external factors were out of your control, doesn’t mean the solution is. In fact, if you can pivot fast enough. You may even find yourself thriving  and we’re here to help you do it. 

 

Hand sanitizer. I would sell hand sanitizer.

 

Sell with integrity

Uncertainty causes panic, especially when cash flow is involved. But blatantly profiteering from a crisis or employing crass sales tactics will completely demolish brand credibility. When approaching cash flow look within, and determine what internal changes or cut backs you can temporarily make to either free up cash or make your reserves last longer. Then with the short term problem under control; develop a long term narrative, that’s empathetic to the external situation and your customers – who are likely also struggling. This will build a positive reputation and increase brand credibility long term, which will be far more valuable to your business than a few short term cash wins.

Yes, cash is king during uncertain times, we’d never dispute that. However, it’s also vital to look past the short term problem and focus on what your business, and most importantly your brand; will look like in 12 weeks and 12 months time.

 

Resilience

Build brand resilience

Let’s face it, a crisis is often an excellent kick up the a*se for many of us, both personally and in business. But crisis or no crisis, brand resilience should always be a focus point in your business plan. The best way to know if you’ve built resilience is to ask yourself; how fast can my business pivot? For example; the bars and cafes that survive uncertainty are those with the nouse to become temporary-boutique supermarkets or delivery services…

With that in mind, ask yourself… If my business was forced to close tomorrow, what could I do to keep operating?

Hindsight is bad for longevity, building brand resilience is how you win long term.

 

Digital transformation

Digital transformation

Marketing while your business is closed actually makes perfect sense; even if you weren’t an online business before. Why? Because once the crisis period passes, your products or services will be needed again and business owners who are vocal online during this time will be the businesses consumers buy from first when it’s all over. But don’t worry about doing it alone, we are here to help.

We’ve made a completely free 12-week digital action plan:

Facebook rolls out $100 million grant program
March 19, 2020  

Facebook Announces $100m Grant

Facebook announces $100m Grant

This Tuesday Facebook announced that it was to launch a cash grant program that provides $100 million in cash grants and advertising credits. Helping small businesses trying to cope with the uncertainty surrounding the outbreak of coronavirus (COVID-19).

 

Chief Operating Officer Sheryl Sandberg announced on her Facebook page that it will be “investing $100 million to help 30,000 small businesses in over 30 countries”.

Sheryl Sandberg speaks at Facebook news conference

Whilst the site hasn’t directly stated when this will be put into practice; it is a significant step to help support small businesses all around the world. Covering operational costs like employee wages, rent and bills is sure to help them survive in these turbulent times. Facebook also state that it will use ad credits to boost business services.

 

Last year, we listed reasons why investing in a social advertising strategy was important for businesses and it is now more important than ever before. As more and more people self-isolate and work from home, digital spaces will become even further crowded. Making getting your business heard critical, not only for survival but thriving as well.

Getting through it together

The company also introduced a ‘Business Resource Hub’ with official information about COVID-19 and how businesses can manage the outbreak. Whilst also providing them with downloadable content with best practices in staying connected to their audience network.

 

“We want to do more” said Sheryl Sandberg. A simple message showing how companies, big and small, can pull together to help one another get back to normality. It could be a different type of normal, but let’s try and get there together.

 

We’ll continue to update you all in the coming weeks with any further developments. If you would like to see if you are eligible, please contact us and we can look into this on your behalf

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