February 13, 2021

2021 Social Trends You Can’t Afford to Miss

We’re well into 2021 – where did January go? – and the weeks have flown by. In a whirlwind start to the year, you’ve probably missed one or two key social trends emerging in the industry. As we keep our finger on the social pulse, we’re reporting our findings to stay topical, keep you informed, and help develop a social strategy; one that’s guaranteed to generate momentum. Let’s dive right in!

The lay of the land

These couple of months have followed suit with predictions posted late last year. We anticipated Covid having a lasting impact on consumers’ relationship with social media. It’s no secret social media usage is up ten-fold since the start of the pandemic. Apparently, 78% of consumers want brands to help them in their every-day lives (Talkwalker). So how do brands respond to this? By focusing content around the 4 Cs: community, cleanliness, contactless and compassion. Check out an example of how we did this with Power Maxed!

Further to these predictions, we’ve actually seen a boom in livestreaming this year, with a general rise in video platform popularity, especially on TikTok and Twitch. Livestreaming to fill the physical void is the new norm, so it’s important to use this opportunity to reach consumers online.

A social strategy that’ll generate momentum

With these trends in mind, you can take social by storm in 2021 in three simple steps. For help on how to activate these steps, drop us a line. In the meantime (and without giving too much away!) here’s the gist of what to do:

Power up social posts and get more traffic with short-form video, animation and livestreaming on popular video platforms
Build social listening into your strategy to understand what consumers are saying, get involved in the conversation to nurture prospects & interact with audiences in real-time
Create trending content towards targeted demographics with the 4 Cs in mind, optimised to generate the best results possible In line with your budget

Social media; trend activation with Momentum Social

A key trend this year is the organic relationship funnel. With the flood of bad trend-jacking, fake news and whacky ads, customer relationships are getting harder to build. We’ll help you cut through the noise to start building an engaged community around your products and services.

Following on from this, a people-first approach is another crucial trend. Nurturing prospects and building relationships requires a long-term communication strategy. We will get you heard, whilst boosting two-way communications to improve organic post reach. Are you ready to amplify your voice and build consumer trust?

Lastly, livestreaming is paramount to reaching your consumer base. We offer a full scope live event and virtual support service to match the current trend. Helping you to fill that physical void and keep you relevant, whilst not only engaging, but building your audience online with interactive digital events. Watch this space next month for February’s round-up!

Ready to active your social media strategy? Then talk to us, we’re only an email away. Make sure to tune in next month!

February 9, 2021

The Digital Transformation in Healthcare – 2021 Industry Trends

The ‘new norm’ has taken some adjusting to. Everyday life continues to bring new challenges, especially in healthcare, an industry where acts of heroism are carried out every day! The very tools used to carry out these acts are always evolving. Innovation is trying to match the speed of the current crisis, with discoveries being made daily. When innovative tech and healthcare combine, even more lives are saved. So, we’re cluing you up on the latest developments, so you can operate with even more efficiency.

Digital transformation

New digital processes are optimising medical systems, improving procedure outcomes and overall care. As a healthcare business, it’s important to note these features to benefit long-term strategic direction. These technologies currently have a positive impact: telemedicine, AI enabled medical devices and block-chain electronic records. They’re reshaping data sharing, changing crucial decisions around treatment plans.

As data sharing improves, so does the way we deliver information digitally. More and more medical companies are going online to improve system performance, whilst spreading awareness of revolutionary products; those that are paving the way in the handling of complex care cases. Let’s have a look at these trends in the current market!

Key emerging trends

Telemedicine refers to remote clinical services that make healthcare more accessible. See how students are doing video lessons now? This is like that, but video appointments that are cost-effective and help with the current crisis – mainly by streamlining appointments and staying at home! Types of telemedicine include: interactive – communicate in real-time via web portal or conference. As well as remote patient monitoring – (RPM) which lets medics collect health data and transmit this info to other providers for assessment. AI enabled medical devices are also upping disease diagnostics, identifying trends and creating efficiencies in patient monitoring and treatment. Now that we’ve looked at these trends, let’s dive into exactly how we can help out…

Momentum’s medical marketing

As we said earlier, companies are chomping at the bit to showcase emerging tech online. With telemedicine and medical devices in mind, who better to help make this happen? We’ve extensive experience with long-term clients Vyaire, providing media support and photography for their global conference in Malta. That’s not all, in our bid to help the fight against Covid, we helped activate Vyaire’s bellavista^TM ventilator with instructive animation. These video tutorials help medical staff around the world to conduct their acts of every-day heroism with precision.

Along with digital support and product activation, our livestreaming & virtual support service is the perfect way to showcase breakthrough tech. Did you see the SuperNO2VA™ webinar? It was one of our bigger projects in 2020. Working with Vyaire, we’re aiding the digital transformation by showing the benefits their devices have on respiratory care all over the world.

We can also help with your telemedicine service no end. Have equipment such as masks, beds & ventilators that need digital activation or social support? We can do it all and we’re all in this together! So, drop us a line, we’d love to have a chat.

Let’s combine our efforts in the global fight against Covid to market your portfolio, spreading awareness and generating engagement where it matters the most. Stay tuned for further medical trends!

January 24, 2021

Product Activation – Power Maxed

It’s easy to forget just how many changes we made in 2020. With the ever-changing times, comes the need for brands to pivot. Tweaking the…

January 22, 2021

Media Production – Tom Ingram Motorsport

After nearly a decade competing at the front of the Kwik-Fit British Touring Car Championship – racking up 16 race victories, over 40 podiums and…

January 19, 2021

Media Production – KONI UK

Storytelling is at the heart of our media production services and Koni UK got in touch to do just that. We worked alongside our partners…

January 18, 2021

The Best and Worst Pieces of Lockdown Advertising

Lockdown 3.0 is upon us and we’re likely to see similar restrictions in place for the foreseeable future. The latest halt to everyday life is sparking plenty of ad campaigns with brands taking full advantage of the buzz. We describe this as trend-jacking – capitalising on a current, trending event to boost brand presence in the marketplace. Done right, well-produced timely content can boost engagement. Done wrong and the Advertising Standards Authority (ASA) could make life difficult…

With that in mind, we’ve looked at lockdown advertising and put together an example of the best (and worst!) instances of trend-jacking during the pandemic; highlighting their impacts to help educate people in proper advertising etiquette across social media.

Best ad; Apple – Creativity Goes On

Apple’s message of hope resonates with us, especially because the team spends a lot of time staying creative at home. With us all cooped up, creative minds need a way to express themselves. Creativity also brings us together and Apple does a great job of putting this across. The tech giants show the importance of family, support, and the role their products play in helping our creative juices flow during lockdown. The creativity must go on! It’s more than possible by drawing pictures on Ipads and creating videos on MacBooks – whilst using FaceTime to brainstorm exciting project ideas!

The ad features celebrities including John Krasinski, working on his YouTube show #SomeGoodNews, and Oprah Winfrey on Apple TV+ via #OprahTalks. The use of influencers, coupled with hopeful messaging on the back of a serious trend boosts Apple’s brand image and marketplace positioning ten-fold.

Worst ad; Ryanair – Jab & Go

Ryanair are in some hot water. Their ‘Jab & Go’ advert went down like a tonne of bricks at launch on Boxing Day in response to the coronavirus vaccine. After initially saying vaccines were not needed to travel with them (yes, they said that!), they then flipped the switch in even further bad taste, telling people to ‘jab and go’. Great timing, right? With the UK under strict travel bans, this goes against government guidelines… yikes!

It’s a desperately crass move to get people to pre-book their holidays, which indicates they’re in some financial trouble. This poor lockdown advertising is an example of trend-jacking done wrong. It has sparked an inquiry from the ASA. Ryanair are no stranger to these muddy waters, with numerous reprimands from the ASA in the past. The ill-timed campaign clashes with government guidelines, as such, the ASA are currently reviewing the case and will adjudicate in due course. This is due to thousands of complaints, with comments like “disgusting” and “insensitive” being mentioned. This highlights the damage trend-jacking can do to your brand image without proper social media etiquette. Don’t join the dark side of social media!

There’s night and day between Apple and Ryanair’s lockdown adverts. The Momentum team promises to guide your content towards the light side. Will your campaign be our next creative project?

December 21, 2020

2020’s Best Christmas Campaigns

What a year! 2020’s been one to remember, or forget depending on which side of the coin you’re on. With Christmas only a few short days away, we wanted to take a look at the best festive campaigns that have had the most impact recently. Will you join us? Perhaps it will provide ideas, helping your marketing strategy in the future!

NHS Charities Together ‘The gift’ by Iris

With Christmas being slightly different this year, our favorite campaigns are the ones making the best of a rough year. One of the best is the NHS Charities Together campaign. None other than Father Christmas himself experiences the valiant efforts of frontline staff as they nurse him back to full health; leaving a gift under the ward’s Christmas tree. The video campaign hits home and everyone can appreciate it in year full of unprecedented challenges.

Disney – From Our Family to Yours

Disney include their first-ever Christmas advert. This one hit us right in the feels. A three-minute animation that tells the story of family traditions, connecting generations at one of the most wonderful times of the year! It screams nostalgia and family togetherness in a heart-warming storyline. Featuring iconic character Mickey Mouse as he’s passed down, gifted to each generation, symbolising Disney’s connection with us throughout the years.

McDonald’s Inner Child – #ReindeerReady

For our last pick, we chose McDonalds’ Inner Child campaign as once again, our hearts are wrenched with an emotional Christmas ad! The story shows a single parent trying to encourage festive spirit with her reluctant son who’s definitely not in Christmas mood, until his inner child wins out! The #ReindeerReady series acts as a reminder of their healthier food alternatives, linking their carrot sticks to hungry Reindeer.

That concludes our roundup! Momentum would like to wish you all a very merry Christmas and a happy new year!

Insight-led video featured - Momentum Social

November 14, 2018

Insight-led video strategy; understanding an audience

Insight-led video strategy involves learning audiences’ motivations, targeting them with effective, reliable content. Video is essential to content marketing. In fact, over 80% of online marketers use videos. Therefore, gaining insight into an audience’s thoughts and actions is important to deliver engaging and relevant content. With this in mind, we discuss building an insight-led video strategy. If you’d like to discuss the strategy further, get in touch with us here.

Insight-led research

Researching insights beats un-researched assumptions. Knowing an audience means learning their interests, preferences and needs. Insight knowledge then lets us empathise with them. This allows us to produce video campaigns that resonate on an emotional level. In addition, insights show audience activity, which lets us post relevant content in the right place at the right time. Proper research will reduce the guesswork, promoting emotional resonance with them. Therefore, what they’re seeing is relevant and targets their interests, boosting engagement and post reactions.

The steps to strategy success

The first step is to collect primary or secondary market research on audiences’ interests and preferences. Primary research gained first hand will provide authentic, original data. This is possible through focus groups or questionnaires. On the other hand, secondary research that’s already done is easier to gather. However it can be unreliable and may lack validity. Both numbered and written insight data will work, although written data will give more of an in-depth view; usually done through interviews. Analysis is then necessary to find key themes that will provide insights.

The second step is to develop ideas from the data and create sample content; to refine, measure and revise once posted. The way the audience engages and reacts to the content provides valuable insight. These insights can guide future pieces of content, highlighting shortfalls and posts that resonated best with the audience.

An insight-led video strategy will provide valuable insight into audience preferences. Video content is then relevant and more targeted towards their needs. Engagement and reactions are likely to improve as the content resonates with their interests. Remember research is key, whilst creating, refining and measuring posts is important for analysis and future content.

For more information on video and campaign strategy, contact the Momentum social team.

October 31, 2018

Videos; top tips for engaging content

Videos are vital to content marketing. Whether hyper-short, short or long-form, videos generate the highest content engagement online. In fact, 72% of people opt for videos to engage with a product/service, when both video and text are available. This suggests they’re a key component to campaign strategy. Therefore, it’s important to implement a video strategy in loom of 2019. With this in mind, we offer tips for creating engaging, professional content. If you’d like to discuss a video strategy, don’t hesitate to get in touch with us.

Videos; creating engaging content

Creating engaging, effective content is tricky. Considering the presentation and target audience is crucial. In addition to which platform it’s going on, as well as budget and timely variants. So, planning ahead is vital to properly engage consumers. To plan ahead, outline an overall goal and objectives to reach that goal. Determine a target audience, as script writing, shooting and editing will vary. This depends heavily on where the content’s going and who to! Additionally, choosing the right background is key. There are two types, real and fake. Real include real life backgrounds and fake involve green screens and curtains; great for consistency, but ensure it’s appropriate for the audience. Don’t worry about fancy shooting equipment; smartphone cameras do the trick. Although, higher quality content requires high quality gear!

Achieving video engagements

Appeal properly to an audience for them to follow a specific CTA. This could be subscribing, following, sharing or buying a product. Appeal to their emotions with good looking content. Achieve this with proper lighting; outdoors on a sunny day, sunrise/sunset and natural light indoors. Film in short takes as it improves post flexibility; get rid of odd takes and reduce choppiness for better videos. To achieve the best engagement, post across Facebook, Twitter, Instagram or YouTube. Optimise video length for chosen platforms. HubSpot suggests Instagram is roughly 30s, Twitter 45s, Facebook 1m, YouTube 2m. Engagement spans across social media are generally decreasing, so the shorter the better!

Producing creative and engaging video content is tricky. It’s less daunting once a proper plan is in place. The most important things to remember include: target audience, presentation, video length, platform chosen, timing and budget. To receive engagements, ensure the content is appropriate and has clear CTA’s.

Have a proposal you want to discuss? For more information on video and campaign strategy, get in touch. Contact the Momentum Social team!

October 22, 2018

400 million reasons why IGTV should go premium

Instagram’s IGTV launched four months ago. The long-form video feature shows videos up to 60 mins, whereas Instagram videos go up to to 60 secs. The feature got off to a good start but it’s struggling to match competitors; in the absence of monetised ads. However, the struggle presents an opportunity for Facebook to capitalise on a new category of premium video. Let’s discuss the feature and assess the premium strategy.

Mobile video; going premium

To improve IGTV’s viewers, Facebook can develop a subscription-based strategy that aligns more with high-quality content. However, no one is making IGTV specific content, whilst audience numbers dwindle in their rivals shadow. To combat this, their aim should be to make IGTV its own major property distinct from the Instagram feed. On its own, IGTV could follow suit of services like Netflix and Hulu; creating service specific ‘original’ series. Although, video content suitable for the vertical smartphone screen needs creating to anchor their own subscription service. This is difficult as the writing and shooting of episodes will be totally different to spur success.

Is it time to go freemium?

If IGTV pursue a premium strategy, they’d be in direct competition with Quibi (NewTV’s rename). They’re currently investing in a library of exclusives through their subscription-based app; specifically for smartphones. To gain views initially, a big investment is necessary to produce content so that the initial pay wall and on-going subscription seems worth it. IGTV isn’t currently monetised, so a freemium strategy may be the way forward. Providing free content whilst incentivising must-see shows creates a balance between videos optimised for views and videos driving subscribers.

A premium strategy would mean product changes. Currently, IGTV’s discoverability is weak and videos don’t link as a series. There’s a lack of search options in terms of: specific videos/shows, channel browsing and trending videos. However, it would be a missed opportunity not to pursue this route, as IGTV could be dominant in the mobile video category.

For more on video strategy and social media updates, follow Momentum Social or click here to get in touch!

October 7, 2018

Facebook developments; price suggestions, video polls and top fans

Facebook developments came flooding in last week. They added new A.I. to the Marketplace, improving price suggestions, categorisations and visual search. Additionally, they launched Premieres, live video polls and Top Fans. We delve into the tech giants’ latest developments, discussing news that’s newsworthy. Let’s get into it!

Marketplace developments

Celebrating its second anniversary, Facebook updated the Marketplace with A.I. features. Adding price range suggestions and auto-categorisation, which makes selling items easier. In addition, testing camera features; using A.I. to make product recommendations. The ‘autosuggest’ feature allows item categorisation based on the photo/description, with a suggested price range for sellers to pick. Moreover, veering from A.I. they note the new buyer and seller ratings, letting people rate and leave feedback. Also, ads can now be shared to users profiles.

It’s worth noting Facebook have additionally hinted at turning the Marketplace into a discovery tool. This works through ‘visual search’ by using a smartphone camera. Just snap the product for the Marketplace to then cross search similar images/ads for sale. Pretty cool, huh?

New features launched

Following suit of rivals Twitch and YouTube, Facebook launch Premieres, a new interactive video format. It allows creators to pre-record videos; launching them during a selected viewing window as more of a live event… Minus the live bit. Creating a Premiere involves the same video posting tools, including monetisation tools for ads/branded content. Premieres is a way to gain the thrill linked with a live event; boosting engagement. However, creators can edit and fine-tune their content to a more desirable outcome.

Delaying the launch of pre-recorded video content boosts community hype for a live viewing event. This leads to improved viewership and engagement, benefiting creators, platforms and advertisers alike. They’re also releasing interactive video polls to more pages and making the Top Fans feature available to all Facebook Pages globally. The Top Fans feature highlights the creator’s most loyal fans, showing a badge next to their name, similar to the Twitch feature. The badge can be earned through being active, watching videos, reacting, commenting and sharing; displaying loyalty.

Video is becoming increasingly important to Facebook as they endeavour to match the services of Twitch and YouTube. Facebook’s Gaming, Watch and now Premieres highlights just how far they’ve come in just a few months.

Stay ahead of the curve, tune into #MomentousMondays for more platform & feature updates. Get in touch, contact the Momentum Social team to learn more.

Video ad blog featured - Momentum Social

September 17, 2018

Video; strategic ad campaigns

Using video in marketing campaigns is important. Whether it’s hyper-short, short or long-form content, marketers look to engage their audience, delivering maximum ROI. Videos offer a fresh alternative to image messaging, with more dynamic and interactive content. Therefore, given all the info available about the benefits of video, you’d assume all marketers implement it as part of their strategy. However this isn’t the case! According to Aberdeen Group, two-fifths of marketers currently use video strategy. Given the apparent lack of confidence, resources or skill in its usage, we’ll discuss how to use them in campaign strategy.

Using appropriate video content

Aberdeen Group suggest:

“Marketers who use video are growing company revenue 49% faster than those who don’t”

Apparently, marketers already drive better results with videos. However hyper-short, targeted content succeeds in a mix of multiple media as opposed to on its own; bolstering ad campaigns. Short and long-form content do better as they retain storytelling value; offering a narrative to improve audience engagement. Careful though, content that’s too long can disengage the audience. The recommended length for max video engagement is 6-30 secs; 10 secs suggested as peak!

Furthermore, Millennials and Gen Z are veering from TV and traditional marketing techniques. Instead, they consume social videos through subscriptions on YouTube and Twitch. Therefore, ad videos are imperative for younger engagement; auto-playing content is now a key feature for platforms like Instagram’s IGTV and Facebook.

Assessing video ad performance

Almost three-fifths of videos are seen on mobile screens, therefore it’s important that they fit and look good on a phone screen. Comparatively, audio isn’t the be all and end all. It’s suggested 85% of ads on socials are watched on mute; sound should enhance the content and not be relied upon to tell the story.

Useful metrics to assess the success of an ad are the number and lengths of views. Ensure these measurements align with campaign objectives; this is essential. These may vary from awareness to overall sales. Short and long-form videos act as an effective focal point at the heart of an ad campaign. On the other hand, hyper-short content can be part of a wider ad strategy.

The type of video, its length and desired goal will depend heavily on the strategic objectives outlined by a campaign. It’s important for all marketers to consider the platform, audience and viewing length; implementing videos into an effective marketing strategy.

Have a proposal you want to pitch? For more information on video ads and effective campaign strategy, contact the Momentum Social team!

September 5, 2018

Facebook Watch is finally here!

Last year Facebook (Fb) launched ‘Watch’ to rival YouTube and is exclusively available to U.S users. However, dubbed as the ‘home of original video content’, Watch will now be available to users worldwide, yippee!

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Watch features

Watch launched exclusively in the U.S last year and achieves over 50 mil monthly viewers, with at least 1 min viewing time. It features as an extra tab on your Facebook app, highlighting your watch list and pages you follow. Therefore, the content you see as ‘Top Videos For You’ depends on the videos you like and engage with the most.

Watch’s features expand to include ‘Watch Parties’, a channel allowing Facebook groups to host and engage videos together. All group members can watch and react to videos live! Just create the party and post the content, similarly to posting a status. Watch will also offer tools for discovery, allowing you to save videos for later viewing, in addition to customisable video feeds.

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Ad breaks

International availability comes with the introduction of Ad breaks to more publishers. These involve mid-roll or pre-roll ads and images under the video. Publishers can insert the ads themselves. Alternatively, they can publish through Facebook’s automated insertion feature. Their decision to include ad breaks stems from over 70% of mid-roll ads being viewed to completion.

Ad breaks are available to more publishers, however certain criteria must be met to determine eligibility. Publishers must conform to Facebook’s ‘Monetisation Eligibility Standards‘; creators must publish 3 min+ videos, generating over 30k 1 min views across 2 months. They must have 10k+ Fb followers in a supported country, such as the U.S., UK, Ireland, Australia and New Zealand. By the end of September, this will expand across Europe and SE Asia.

Creator Studio

Programming content is now becoming easier with the introduction of ‘Creator Studio’. Therefore business pages on Facebook can more easily manage their content library. This is due to the ability to cross check the library and view post details and insights. Managing interactions across messages and comments is now easier, with the introduction of a new metric showing audience retention. YouTube launched ‘YouTube Studio’ earlier this year, offering similar analytics to Facebook’s recent endeavour.

With the worldwide introduction of ‘Watch’ and the recent developments in Fb.gg (Facebook Gaming), it seems Facebook is well underway in rivalling the services of competitor YouTube.

Stay tuned for app and feature updates. Want to learn more? Contact the Momentum Social team!

August 29, 2018

6-second videos; bite sized content

Engaging the consumer is tricky; attention spans vary depending on the audience and platform. Marketers are constantly looking to deliver maximum ROI from their content, in the shortest space of time. Therefore, we’ve seen bite-sized content making its debut around 2 years ago with the likes of vine videos, YouTube bumper content and later, platforms such as Snapchat and Instagram stories. In order to monetise this, platforms commit to ‘non-skippable’ shorter ads. Even Facebook now offers free video templates on ads manager to encourage the use of free 6-second videos over photos. So, is short-form video the future?

The leading avenue for creative engagement?

Audience attention spans are decreasing. Everyone’s looking for that ‘skip ad’ button, swiping away ASAP; getting back to their original activity. There’s more chance of keeping the audience tuned in with 6-second ads. However, KPI’s such as product/service sales are increasingly difficult to attain in such short spaces time. Netflix have announced they’re trying skippable ads, interrupting the watch-binge to promote stuff. So, let’s see how that goes!

Regardless of length, it’s possible to retain the audience if the content has a certain level of compassion. Ergo the need and ever growing importance of story telling. Advertising through influence, creating a narrative in shorter time frames seeks to fully engage viewers. 10 secs is the suggested peak of advert engagement, with up to 30 secs optimal viewing time. A study by ComScore last year found 5-6 seconds to be the prime engagement length for millennials and Gen Z. Shorter viewing periods thus being essential, due to the amount of time they spend online.

Bound for success; the way forward?

Google reports our attention spans are shrinking. A study conducted in 2018 found only a 38% average recall across 600 marketing campaigns. However, it’s argued our attention is becoming less like a span and more like a muscle, trained to filter unattractive content due to the sheer quantity of it; ready to skip and scroll at the first sign of disinterest.

There isn’t a ‘correct’ length or format for adverts. 6-second ads have their benefits and drawbacks. They’re short, targeted, single-minded brand messages with a clear focus. Comparatively, they lose storytelling value, a potential eye worm and a pop-up useless reminder. They succeed in a mix of multiple media, not as a sole piece. Deemed as the ‘future of advertising’, we don’t think so. Rather a method to bolster a campaign as a whole, with hyper-short content.

6-second videos are certainly something to consider. But it’s important to know your audience and target content accordingly across the each platform. Produce and testbed content within that audience’ engagement profile and see improvements in marketing KPI’s.

TagVideo

Product Activation – Power Maxed

Media Production – Tom Ingram Motorsport

Media Production – KONI UK

NHS Charities Together ‘The gift’ by Iris

Disney – From Our Family to Yours

McDonald’s Inner Child – #ReindeerReady

That concludes our roundup! Momentum would like to wish you all a very merry Christmas and a happy new year!

Momentum social Ltd
hello@momentumsocial.co.uk

© Momentum Social Ltd.
2018 All rights reserved.
Website by Momentum Social

TagVideo

The lay of the land

A social strategy that’ll generate momentum

Social media; trend activation with Momentum Social

Ready to active your social media strategy? Then talk to us, we’re only an email away. Make sure to tune in next month!

Digital transformation

Key emerging trends

Momentum’s medical marketing

Let’s combine our efforts in the global fight against Covid to market your portfolio, spreading awareness and generating engagement where it matters the most. Stay tuned for further medical trends!

Best ad; Apple – Creativity Goes On

Worst ad; Ryanair – Jab & Go

There’s night and day between Apple and Ryanair’s lockdown adverts. The Momentum team promises to guide your content towards the light side. Will your campaign be our next creative project?

NHS Charities Together ‘The gift’ by Iris

Disney – From Our Family to Yours

McDonald’s Inner Child – #ReindeerReady

That concludes our roundup! Momentum would like to wish you all a very merry Christmas and a happy new year!

Insight-led research

The steps to strategy success

For more information on video and campaign strategy, contact the Momentum social team.

Videos; creating engaging content

Achieving video engagements

Have a proposal you want to discuss? For more information on video and campaign strategy, get in touch. Contact the Momentum Social team!

Mobile video; going premium

Is it time to go freemium?

For more on video strategy and social media updates, follow Momentum Social or click here to get in touch!

Marketplace developments

New features launched

Stay ahead of the curve, tune into #MomentousMondays for more platform & feature updates. Get in touch, contact the Momentum Social team to learn more.

Using appropriate video content

Assessing video ad performance

Have a proposal you want to pitch? For more information on video ads and effective campaign strategy, contact the Momentum Social team!

Watch features

Ad breaks

Creator Studio

Stay tuned for app and feature updates. Want to learn more? Contact the Momentum Social team!

The leading avenue for creative engagement?

Bound for success; the way forward?

Have video strategies to propose? For more information on content creation and advertising strategy, contact the Momentum Social team.

Momentum social Ltd hello@momentumsocial.co.uk

© Momentum Social Ltd. 2018 All rights reserved. Website by Momentum Social

Momentum social Ltd
hello@momentumsocial.co.uk

© Momentum Social Ltd.
2018 All rights reserved.
Website by Momentum Social