Trump considering ban on Chinese app: TikTok
US President Donald Trump said he’s considering banning the popular video app TikTok in the US. This comes after Secretary of State Michael Pompeo was asked – Would you recommend downloading TikTok?
“Only if you want your private information in the hands of the Chinese Communist Party,” he responded.
A pretty damning assessment given the current global uncertainty. Both Australia and India have already banned the app to certain members of the public, and the US could soon follow suit.
Following on from the ban, Instagram has released a test of it’s latest feature ‘Reels’. Enabling users to create 15-second, looping video clips within the app. Just like TikTok…
Data collection service
TikTok is owned by ByteDance, a technology company headquartered in Beijing. The app has come under increased scrutiny due to leaks showing the amount of data it collects. The censoring of China’s foreign policy aims and any mention of the countries human rights record.
TikTok’s response was: “We have no higher priority than promoting a safe and secure app experience for our users. We have never provided user data to the Chinese government, nor would we do so if asked.”
What is clear, is that all social media platforms should be more transparent with the information they collect. It’s then up to the user to decide whether they want to provide this information.
What could this mean for the app?
This could have serious implications for the app, now and in the future. Many TikTok influencers have already left the app and gone to use other platforms. Damaging the long term popularity.
Nevertheless, it seems the app’s advertising system is still thriving. Users are still coming to terms with the platform. So awareness of the ad business is still not well-known and brands are continuing to push money into it. Keeping the economy flowing through the app’s audience.
At Momentum, the team still feel there’s a place for TikTok in the social media world. Short-form videos are still the go-to in the industry and that doesn’t look like changing anytime soon. However, brands and users alike must be aware of the platforms current issues.