Helping Cricut capture the moment with content creation
Recently, the Cricut Make Off allowed Momentum to showcase its event support package; while supporting fellow TIE Group member Ranieri. The team created engaging social media content. Beginning with live Instagram stories, then followed by video and photography; delivered within 48 hours.
The Cricut Make-Off
The premise of the event was an influencer gathering to showcase the new Infusible Ink product, which can be found here. Delivering seamlessly smooth, professional-quality transfers. Influencers took part in a series of tasks, showcasing the product’s use on a number of craft objects. They took part in three tasks, with winners being drawn at the end of the day.
Task one, the tutorial, saw them use pens and markers, both in the Maker machine and free hand, to design a T-shirt and EasyPress it onto the mat. The second task, become a pro, saw them use a transfer sheet to cut a design on the Maker and EasyPress it onto a coaster. The third and final task let them go crazy and get creative. They designed a tote bag with matching coasters and T-shirts, using pens, markers and transfer sheets.
The importance of media production for live events
Momentum’s event support package includes; Instagram Stories, photography, videography. Moreover, the package also includes a 48-hour turnaround of edits; in order to ensure content feels live. In this case, Ranieri and Cricut were blown away by the amount of content created. Momentum understands the importance of capturing and delivering quality content. In addition, the importance of positive brand image on social media. However, showcasing a product in real-time is tricky; it’s vital to draw the audience an authentic picture of the product’s capabilities quickly, while maintaining quality levels.
Momentum specialises in live content creation. In order to engage audiences in real-time, the team captures and edits content on event. This allows two-way conversation between the brand and its consumers, creating transparency and authenticity. Achieved through immersive IG Stories that capture the action as it unfolds. Can we help you? Our versatile services cover all things social, from videography, to web-development and creative design. Momentum truly is a one-stop social shop and we’d love to discuss your ideas.