Ginsters sponsorship activation
Following on from our previous work with Tom Ingram and Speedworks. It was a delight for Momentum to be tasked with joining the Speedworks Motorsport team and Tom once again. Our purpose? To help activate the new Ginsters sponsorship of the team!
Tom’s BTCC car on the Cornish coast
We started by joining the Speedworks team to film Tom and his actual BTCC car. We were filming at multiple locations across the beautiful Cornish coast. Our aim? To associate Ginsters’ preparation into their delicious pasties with what it takes to prepare a race-winning BTCC team car.
The Cornwall shoot
Over a two day shoot, we had the race-ready BTCC car and Tom at idyllic, stunning locations around Cornwall including:
- Driving through Ginsters potato and onion fields
- On the beaches of Southern Cornwall
- Outside the Ginsters factory
- We were also granted access within the Ginsters factory where three million pasties are made fresh, right from scratch every week!
Videography and photography sponsorship activation
Shooting video is at the heart of Momentum’s services. Videography is a key part of online marketing. Be it launching a campaign or simply giving audiences value; video comes in all shapes and sizes. In fact, we always shoot with social optimisation in mind. We don’t just create film, however. As in this project, we created soundbites and clips for ads. Portrait video to be used for stories and audio that could be used separately. This is why Momentum is more effective than traditional video agencies when it comes to maximum ROI.