Event support for Kwik Fit’s 2019 BTCC Title Sponsorship
Following Momentum’s success with Dunlop Tyres in the 2018 BTCC season; There was a major development in the BTCC. At the start of 2019, Dunlop renounced its headline sponsorship of the UK’s premier motorsport series, with the UK ‘s leading ‘fast-fit’ specialist Kwik Fit aptly taking their place. As a result, Momentum was chosen to support Kwik Fit in activating the BTCC for the forthcoming season with event support and media production.
A natural media production move for Kwik Fit
Together with the continued support for Dunlop as the official tyre supplier to the championship; Kwik Fit will take a leading role and becoming the hub for exclusive content within the BTCC paddock. Therefore, Momentum plans to increase it’s manpower during each weekend, allowing for higher quality and more capacity event support. Resulting in a stronger position for us in the motorsport industry and a championship we’re already well-ingrained in.
Autosport International 2019 event support
Momentum joined the UK marketing team at Autosport International. As the inaugural activation for Kwik Fit as the 2019 BTCC title sponsor, it was vital to get the ball rolling. Additionally, it was important to begin engaging the social audience, in preparation for the gear change in content to come. Momentum collected video content, alongside live features and driver exclusives. As a result, Kwik Fit gave their audience a taste for what’s to come as we approach BTCC media day and the season launch at Brands Hatch.
Momentum Social increases its motorsport event support presence
The addition of Kwik Fit puts Momentum Social’s motorsport division in a strong position for 2019…
“Moreover, this deal is a big positive for us, it’s testament to the niche we’ve captured within the highly-competitive motorsport industry and therefore is a position we’ll look to strengthen in 2019.” – Jake S. Cawthorne (Director, Momentum Social)
“Kwik Fit joins a growing number of recognised names within the Momentum Social portfolio; in particular, Dunlop UK & EU, Formula 4 and FIA. We welcome the new BTCC title sponsor with great excitement for the season ahead.” – Alex J. Wood (Director, Momentum Social)