“Speak out, stay safe”
Aiming to engage children across the UK to discuss key issues that they may face during the COVID-19 pandemic, the NSPCC and UK Gov required a ‘live’ assembly event featuring well-known personalities.
Momentum partnered with fellow TIE Group member Nonsense London to deliver an award-winning NSPCC’s Virtual School Assembly which aired via their Facebook page and was hosted by Ant & Dec and David Walliams along with Department of Education’s Minister for Children and Families Minister Vicky Ford.
The assemblies took place in more than 90% of all primary schools across the UK. Giving children the knowledge they need to stay safe from harm and to speak out if they’re worried.
The entire project was filmed virtually by sending kit to each contributor. Directed via video link and delivered to the client within two weeks. TIE Group partners Momentum and Nonsense London conducted all briefing, recording and client liaison remotely via video conferencing software. Delivering the final edit as a pre-recorded live broadcast.
Within 72 hours of posting, the NSPCC channels received 60,000 reach, 6,000 post engagements and 20,000 video views. All in all making for a very happy client!