Savvy social media strategy
In 2018, the UK has undergone many industry-wide regulation changes. From; GDPR right through to sugar tax. As a result, many businesses had to change their social media strategy to react quickly to change; especially in the food and drink sector. In light of this, Savsé began working to change the way smoothies are produced forever; enlisting the help of Momentum Social to tell their story through digital marketing and media production.
So, what is HPP? Well, many of you will have seen the headlines; “Smoothies contain as much sugar as a can of Coke”. Now, while this may be true for the pasteurised, heat-processed products produced by a sub-brand of Coca Cola… Savsé chose to change the game; even when they were told it was impossible. Above all, Savsé wanted to create a healthy product, as good as homemade. So, they threw out the rule book and developed a new process. Now, it’s Momentum’s time to tell the world on social media.
High Pressure Strategy
You’ve probably seen the words ‘cold-pressed’ and ‘no added sugar’ plastered over every smoothie bottle nowadays. This is a response to Savsé’s innovation. However, the competition’s core product is still pasteurised using heat to ‘lock-in’ the fruit; ironically this loses much more nutrients than the new HPP method. To clarify, Savsé is the only brand who can shout about producing a whole range using this healthier method and need a social media strategy to match; this is where Momentum Social comes in.