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The Debonair

Momentum Social Director and all-round menswear enthusiast, Jake Cawthorne spent his marketing career in agency land. However, while working on projects for big industry clients he had an idea. Jake channeled his love of sartorial menswear and developed The Debonair blog during his free time. Next, he spent time specialising in social media algorithms, creative and copywriting to optimise and monetise the new channel.


The Debonair featured


The Debonair and Momentum

One year and 25,000 followers later, The Debonair is a fully functioning influencer channel spanning across Instagram, Twitter, WordPress and most recently YouTube. Furthermore, it has created an established network of brands and influencers. Relationships that is readily available and increasingly useful, when creating integrated social media and PR strategies for our clients. The Debonair is associated with brands such as; Moss Bros, Ted Baker, Goodwin Smith, Jack Wills, Burton Menswear, Sony and L’Oréal Men Expert.

As our resident social influencer, Jake provides consultation on how to grow and market your brand. Furthermore, how to monetise a blog or online platform, he still runs the channel today, alongside duties at Momentum Social. The channel provides a launch platform for our clients; both brands and budding social influencers.


The Debonair Primark


Influencer marketing

The Momentum Social team provide support on fashion shoots, as well as strategy, planning and PR/networking activities. The Debonair acts as a perfect case study for the Momentum Social offering. Furthermore, a portfolio of creative, copywriting and successful, long-term strategy, right at the heart of Momentum Social. In effect, it’s a real-working example of successful social media marketing, by an agency with fresh ideas.

If you’re looking to increase your social presence, connect with an established network or become a social influencer. Drop us a line and say hi today, the Momentum Social are ready to get involved.

For style tips and menswear inspiration, visit The Debonair blog


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