For SME’s, content marketing is vital to success. When done right, it’s a great way to drive traffic to websites and improve product sales. It adds value for the consumer, whilst ensuring products and services are getting the exposure they need. After all, it’s imperative for business longevity. In addition, thriving in a competitive market requires an SME to generate leads. This’ll improve consumer engagement, brand awareness and overall sales. Therefore, an effective content marketing strategy should be a top priority for SME’s.
Effective landing pages
To ensure an effective consumer journey, you’ll need an organised, high performing landing page. No need to be fancy, go for functionality! The landing page should have: An attention grabbing headline, with a clear brand title and be SEO optimised. Ensure clear navigation features and targeted contact forms. Funk up with visually-striking assets, colouring, templates and fonts. Write short, sharp posts; or for longer ones break up with sub-headings. In addition, create backlinks from social media and internal links from your existing web content.
People are more likely to engage with a product if video instruction is available. Highlight the USP and potential impact on a consumers life. Try a little storytelling to illustrate why your product is different, as people enjoy authenticity and transparency. Short-form videos under 1 min or 1-3 min, will help retain customer attention. However, on YouTube the average person watches 40 mins of video per session. So, remember to consider your audience and platform. Repurpose your content, variety is key though, so don’t rehash! Make sure you have a clear call to action and ensure the language is appropriate.
Building brand awareness is incredibly important. A nurture campaign will build meaningful interactions, creating brand loyalty with your consumers. Develop a dialogue to create a long term relationship with them. This can be achieved through email, surveys and social listening. Again, give a clear call to action to direct the customer journey. Most importantly, make sure you have consistent content to promote.
Social media competitions
Competitions are a great way to stimulate ‘earned media’. In fact, when budgets are constrained, they’re a cost-effective way to increased traffic and organic reach. Ultimately, you offer incentive to boost likes, shares and comments. So, make the entry mechanism to the competition easy, such as a simple like and share to enter and ensure the prize is worthwhile!
Search queries and how-to’s
Understand your market and how to target them; create blog posts responding to common queries and showcase products/services as the solution. Make sure helpful content is available, as building trust is important. Ensure it’s in-depth, eye-catching and easy to understand. This will likely generate repeat custom, improve your brand image and secure business longevity.
To thrive, survive and ensure success, plan an initial content strategy to help your businesses achieve more reach and engagement. This will result in greater awareness and overall sales.
For more on content marketing strategies, get in touch with the Momentum Social team.