Social media’s a fast moving industry; keeping up with trends can be difficult. A content strategy going into 2019 requires re-evaluating current strategy, gearing ideas toward engagement and communications. Did you know, the CMI suggests 45% of B2C marketers believe visual content is their most important content type? Creative, striking visuals are a key tip moving forward. In addition to tips, we offer hints on creating an effective content strategy for the New Year.
Video content gets the most engagement, more so than text or imagery. A first-person video approach using Instagram/stories and Snapchat makes a brand more relatable. Providing a first-hand perspective of your brand veers away from traditional, promotional based content; upping engagement. However, keep videos short as 30s-3m is optimal viewing time.
Quality not quantity
Dishing out loads of content isn’t likely to boost your numbers. It will likely deter consumers; tuning out as there’s too much information to digest. Being purposeful is a top hint heading into 2019. Short, well-timed content with a clear message spurs engagement and reactions. Trend jacking is important, but don’t over do it!
Use appropriate platforms
Just because a platform’s popular, doesn’t mean it best suits your business. Facebook, Instagram and Twitter are effective for B2C marketing; pick and double down on the platforms that offer you the most return. Decide if text, imagery or video will be your primary content type. Then, use data from last year’s audits to see what works and replicate. Revise and alter content as appropriate.
Consider new technologies
New tech will emerge in 2019. It’s important to consider applying them to your social media strategy. For example, implementing a chatbot will improve business functions. Their commercial uses are growing at a rapid rate. Forbes suggests they top the list of 2019’s digital transformations. With this in mind, applying them can improve B2C transactions with speed and instant gratification.
Create a strong content strategy heading into 2019 by auditing and learning your audience. Deliver quality, relatable content either as text, imagery or more importantly, video. Post across appropriate platforms and consider adopting new technologies. Refine what doesn’t work and double down on what does, good luck!