Love is in the air! At least at Facebook HQ… The tech giant seeks to play Cupid with a new, love-like addition to their algorithm. Apps like Instagram and Snapchat have stolen the limelight amongst younger users; their flirty strategy is an attempt to shoot new life into the platform. Let’s get into it!
An e-dating alternative?
Datebook, I mean, Facebook. Is being trialled in Colombia with the intention to introduce globally if successful. It challenges online dating rivals like eHarmony, OkCupid and Bumble. On the other hand, Tinder looks to be a non compete as they dismiss it as a ‘hook up’ app rather than a place to meet a future love. It’s clear they’re steering clear of the ‘casual encounters’ label. A good move, avoiding the ‘sex app’ image to properly compete with ‘dating’ alternatives.
As a tasteful take on online dating, it spurs a ‘marriage material’ image. The algorithm avoids pushing existing friends together and also stops photo messages being shared. There goes the worry of bumping into exes or involuntary d*ck pics, spurring good old-fashioned conversation. Algorithmic pairing will depend on likes, interests, shares; all the juicy stuff your digital footprint leaves behind.
Facebook dating; can it succeed?
The algorithm tracks your activity, paring interests with someone indulging similar activities. Therefore it’s safe to assume the matching will be fairly accurate. At the end of the day, Facebook has arguably the most powerful algorithm out of all of the socials. If you’d like to know more about this, speak to our team. They toil with it every day! Facebook’s aim is to help encourage ‘time well spent’, helping people create new and meaningful relationships. Despite the pro’s of diversifying into online dating, their are a few cons to be wary of:
Another cynical data grab? – Private info needs to be updated for effective matches. We’ll be handing over more info, bolstering their ad-targeting business model. More data means more targeted ads. Overall its good for business, but how much private data do we divulge? Although it is a great opportunity for restaurants to advertise tables for two…
From the info we have, Facebook dating could be a success due to the power of their algorithm. However, how much data are we willing to hand over to ensure accurate matches? With the recent scandal in mind, distrust is a major issue and could affect how it all pans out.