Facebook developments came flooding in last week. They added new A.I. to the Marketplace, improving price suggestions, categorisations and visual search. Additionally, they launched Premieres, live video polls and Top Fans. We delve into the tech giants’ latest developments, discussing news that’s newsworthy. Let’s get into it!
Celebrating its second anniversary, Facebook updated the Marketplace with A.I. features. Adding price range suggestions and auto-categorisation, which makes selling items easier. In addition, testing camera features; using A.I. to make product recommendations. The ‘autosuggest’ feature allows item categorisation based on the photo/description, with a suggested price range for sellers to pick. Moreover, veering from A.I. they note the new buyer and seller ratings, letting people rate and leave feedback. Also, ads can now be shared to users profiles.
It’s worth noting Facebook have additionally hinted at turning the Marketplace into a discovery tool. This works through ‘visual search’ by using a smartphone camera. Just snap the product for the Marketplace to then cross search similar images/ads for sale. Pretty cool, huh?
New features launched
Following suit of rivals Twitch and YouTube, Facebook launch Premieres, a new interactive video format. It allows creators to pre-record videos; launching them during a selected viewing window as more of a live event… Minus the live bit. Creating a Premiere involves the same video posting tools, including monetisation tools for ads/branded content. Premieres is a way to gain the thrill linked with a live event; boosting engagement. However, creators can edit and fine-tune their content to a more desirable outcome.
Delaying the launch of pre-recorded video content boosts community hype for a live viewing event. This leads to improved viewership and engagement, benefiting creators, platforms and advertisers alike. They’re also releasing interactive video polls to more pages and making the Top Fans feature available to all Facebook Pages globally. The Top Fans feature highlights the creator’s most loyal fans, showing a badge next to their name, similar to the Twitch feature. The badge can be earned through being active, watching videos, reacting, commenting and sharing; displaying loyalty.
Video is becoming increasingly important to Facebook as they endeavour to match the services of Twitch and YouTube. Facebook’s Gaming, Watch and now Premieres highlights just how far they’ve come in just a few months.