Facebook (Fb) have been busy these last few weeks, with major developments in their gaming and broadcasting pursuits. In addition to fake-news-flags, progressions in voice, app suspensions and personnel change. We delve into the tech giants’ latest antics, rounding up news that’s newsworthy.
Judging from ‘Rockstar’s live’ notifications you’ve been getting, it’s safe to say Fb.gg are making headway; their pursuit to challenge its streaming rivals commences. Hopefully some of you caught Ronaldo’s debut at the weekend, courtesy of the ‘free-to-air’ deal made with Eleven Sports. Unfortunately, British broadcasting rights cut the first 15 mins, with people struggling to tune in afterwards. Not the greatest start for the partnership, but its been smooth sailing since!
False stories are now fact checked by third parties, in a continuous battle against Fake News. Therefore, a trustworthiness score’s given from 0-1. This’ll depend on reliability and will rank sources. Fb seeks to hide these ranks to stop trolls gaming the system. Ranking scores also shifts to friends, determining how frequently you see their content on your newsfeed. This will depend on your mutual activity.
Voice update & app suspensions
Fb have been slow in preparations for ‘voice’. However, they’re working on ‘Aloha’, a new speech recognition feature for both Fb and Messenger apps. Their portal smart speaker gives new ways to communicate at home, or on the go with easier communication. Therefore, it’s a direct rival to Siri, Alexa, Google Assistant and Samsung Bixby; so well see if being late to the party has an impact on success. Additionally, it seems Instagram are getting into the voice game, with a reported ‘voice clip messaging feature’.
In addition to Cambridge Analytica, Fb banned ‘myPersonality’ for unsuitable data controls. The app fell short of the audit requirements set out in March. Other app suspensions have reached 400; double that of the previous announcement.
Early 2019 will see the exit of Dan Rose, VP of partnerships. Rose was integral to Fb’s success, creating partnerships with networks and publishers. However, he’ll stay on through Mobile World Congress in February. It’s out with the old, in with the new as they announce the hiring of Pepsi, Visa and HP’s former CMO; the veteran Antonio Lucio. As new CMO, he’s set to bolster the networks image and cross-promote app features as Gary Briggs’ replacement. He’ll commence his position on September 4th.
It seems Facebook are making intelligent moves to reach their aims and compete on an even larger scale!
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