The UK is facing a democratic crisis; a report leaked earlier this week is forcing the DCMS into action. Occurring in the wake of Facebook’s data privacy scandal, the leaked report suggests MP’s will issue stronger regulations; coupled with introducing a new tax to digital media platforms. In a gracious attempt to stop the flow of “Fake News” which is intended to help reduce election interference. The committee’s report shows evidence of false information, hacking and voter suppression. So, there’s new pressure for social platforms to take full responsibility for the adverse content posted on their sites; Momentum Social investigates…
Fake News recommendations; everything you need to know
According to experts, the algorithms and security mechanisms used by social media platforms should be available for audit; ensuring they are operating responsibly. In addition, sources suggest British regulators should have more control over the likes of Facebook and Google. Ultimately slowing and ridding the media of Fake News. A good thing right? Maybe not. The level of scrutiny that online platforms are about to face from Government bodies is dramatic. The regime isn’t fit for the fast-moving digital era; therefore existing regulations for traditional advertising are getting extended to online platforms. Furthermore, it looks like the Government will be giving the ‘UK Information Commissioner’s Office’ extra resources; better equipping them with the means to scrutinise online outlets.
So, how do we fight Fake News?
It’s not easy. With the absurd amount of clickbait headlines and bogus articles, its hard to filter the real from the relevant. It’s a digital and logistical nightmare. However, its not just annoying us; its disastrous for brands legitimately trying to promote their goods and services. In addition to legitimate sources fighting for limited viewership. Although the consumers perspective reflects that of David and Goliath, battling your way through a monstrous amount of noise to win with a reliable source… Theres a few steps you can take to get yourself a win; steps include:
- Brands; be vigilant in media management – Prevent the problem occurring by ensuring your press is optimised for success
- Platforms can invest in improving their news features to directly combat the situation
- Produce a clear and transparent headline, a little clickbait is OK! – A succinct and relevant headline will help your consumers filter you from the garbage
- Utilise legitimate, relevant and reliable third party sources
- Take control of brand mentions by building a healthy relationship with writers – endorse them for good deeds or send them a nasty email for ruining your brand image
You wouldn’t want to be the guy who leaked the report early; cant imagine they’re anywhere but the Dog House right now. Who ever you are, know that not all heroes ware capes and you’ve certainly earned yours. Lastly, there is clear insight into the plans the UK Government has in store for social media. The way we will consume information on digital platforms is going to change, for the better? We can take steps to combat Fake News, but its expulsion from our news feeds rests heavily on the recommended regulations.