The new Instagram algorithm has finally arrived and despite what many people say, it’s better than ever! You may remember back in January when Instagram announced that it will be removing the chronological newsfeed and implementing a more sophisticated way of presenting posts; Initially, this caused panic for brands and influencers alike, making them wonder if it would impact reach and conversions. Which it did, but only negatively if you don’t understand how it works.
Why change it all?
According to research, users previously missed 70% of posts on their newsfeed. The chronological nature of the feed meant that the type of posts you seen were dependent on the time of the day you opened the app. This has been turned on its head with the algorithm change. Instagram has now stated users are seeing 90% of friend’s posts and has led to more time spent on the app.
How the algorithm sorts your posts?
So, how does this sophisticated algorithm actually sort posts? The Momentum Social team has researched and ranked the factors influencing what you see and when you see it. Don’t worry, you can thank us later!
- Interest: Instagram now predicts how much you care about a post. Ranking what matters to you higher up in your newsfeed. This is determined by past behaviour such as likes, comments and follows (two-way engagement between you and other users is now paramount to your post being seen; which means influencers now must be much more active)
- Recency: Similarly, to the chronological feed, Instagram ranks posts that have been shared recently higher compared to posts that are older, so the more engaged with your post is; the longer it will stay at the top of the audiences feed
- Relationship: Instagram’s algorithm even knows how close you are to friends, with higher ranking for people you’ve interacted with most in the past
- Frequency: How often you open Instagram, showing you the best posts since your last visit; highly engaged posts that you previously scrolled past are likely to be shown to you again
- Following: If you follow a lot of people, Instagram will pick from a wider range audience. So, unless you regularly engage you see less of any one person
- Usage: How long you spend on Instagram determines what you see. Short sessions will show the best posts and longer sessions will provide a more in-depth variety
Now we all know that change feel uncertain, but it seems like Instagram have got it spot on with the new algorithm. Make sure you stay ahead of the competition by implementing changes to suit it or speak to the people who can help.