Instagram hints at new prototype features to fight ‘overhashing’. In addition, they’ve reacted to ‘regramming’ rumours. Additionally, Instagram’s Stories launch in-app shopping globally, whilst IGTV causes concern over its vetting processes; regarding sexual content. We delve into Instagram’s latest developments, discussing news that’s newsworthy!
Instagram’s testing prototype features: Geofenced Sharing, Quiz stickers and Stories Highlight stickers. Most importantly a separate interface for adding hashtags to posts, which aims to end the tagging madness; where users feel pressured to fill captions with jumbled tags to score extra views/ followers. Feature updates include:
Hashtag selector – In progress, offers an ‘Add Hashtags’ option under the caption composer. This’ll improve search results and reduce post ambiguity with better, less invasive tags.
Geofenced posts – Helping social media managers and pro creators reach their target market. A ‘Choose Locations’ option, with geographic visibility and a way to tailor posts for the targeted global audience.
Quiz stickers – Lets users give Q&A’s in their stories. An attempt to make stories more interactive, working similar to the new Poll and Question stickers.
Stories Highlight stickers – In testing, lets users turn other peoples stories highlights into stickers to overlay on their own story.
Instagram ended the ‘regramming’ rumours, where users can instantly repost someone else’s post to followers, much like a retweet. The ‘regram’ isn’t happening! The reasoning is that it would centrally shift how Instagram works, changing the norms of how and what to post. Additionally, it could cause trust and platform perspective issues.
Instagram Stories; in-app shopping
Instagram improves its in-app purchases, letting users seamlessly shop via its Stories service; which recently rolled out globally. Additionally, the Explore section features a personalised ‘shopping channel’, tuned to users tastes and interests. Moreover, Marks & Spencer will be one of the first brands to trial the new feature.
IGTV; sexual content
IGTV showed child abuse content; footage of a mutilated penis. The long-form video service that launched in June is now under scrutiny over its vetting process. IGTV’s algorithm’s accused of cycling sexual content; the videos are now removed. However, the damage is done as failing to quickly remove the video breached their own guidelines. Therefore in response, proactive measures are taken to uphold their zero tolerance policy on sexual content. Although, the sheer amount of content posted on IGTV makes it hard to police.
It seems Instagram are making headway to better their services as a whole. However, effectively policing content is of small concern.