Improving your Instagram Story engagement.
Are your Instagram Stories flopping? Do you want to increase overall engagement and views? If you’re looking to tap into the 500 million active daily users on Instagram Stories then look no further. Here’s our top tips for better engagement. ⤵️
#1. Keep your style simple.
Brands spend endless hours capturing, creating and polishing every photo posted on their Instgram’s main feed. However Stories needs to be formatted differently to capture the audience in other ways. Good examples tend to include vibrant images with simple word overlays and CTAs.
#2. Create categorised content.
Increasing the life span of content is vital for all social marketers. By adding them to Highlights, a brand can name and categorise past stories into one collection. Enabling users to access through the business profile.
This feature gives new followers a quick look through different products, services or campaigns. If used correctly, this is a quick and efficient way to gain followers and customers without too much hassle!
#3. Don’t ignore stickers!
Instagram Stories are perfect ‘spaces’ for brands to incorporate hashtag stickers. When a hashtag is included on a Story, it instantly becomes clickable, giving the viewers a chance to instantly engage and become part of the brand’s campaign.
#4. Get creative with your polls.
People are likely to engage with the usual yes or no questions, but this doesn’t add much value. To get more out of the strategy try to incorporate Q&As, how-to’s and psychological triggers. By doing so the audience is much more likely to become emotionally involved towards a brand: improving their connection with them.
Building a relationship with customers is forged over time and multiple interactions. The more your audience sees your content, the more likely they will be to interact and buy.
With Instagram being the fastest growing social media platform, it’s no wonder more and more brands are using it. But this makes creating meaningful Instagram Stories even more important. The very best brands know that to increase conversions, you must first get your customers engaged, and these four tips above can help do that.