A day to forget for Instagram? The app as we know it could be changing. Today, they began rolling out an update. However this update changes vertical scrolling to horizontal swiping, much like stories. Although the rollout didn’t effect everyone, those effected went over to Twitter to vent their displeasure. Therefore let’s analyse the feature and see what all the ruckus is about. Contact the Momentum Social team for more information!
TechCrunch were the first to report the app’s redesign in October; testing the feature internally on the app’s explorer page. However, Instagram ended up rolling out the feature today to millions of users. This was unintentional with head of product Adam Mosseri apologising on Twitter saying “this was supposed to be a very small test but we went broader than expected”.
Today saw Instagram expand the feature to the main feed, effecting more users than originally planned. Users with the update report being unable to scroll the main feed, as per the design since its launch. Instead, they were only able to swipe left and right through images, as opposed to up and down. Following suit of prior Instagram updates, the change sparks outrage as public outcry unfolds on Twitter. Moreover, Instagram hasn’t announced the changes publicly, hinting that the rollout has been one big mishap.
The comments on Twitter appear as complaints and demands to revert back to the old design. The trend #instagramupdate took place with mostly negative comments. It’s safe to say the update was unwelcome, likening it to Tinder. It was live for roughly an hour before reverting back to the old design due to the backlash it received. It’s suggested the reason for the redesign is to stop endless scrolling, promoting tap and examine on posts. At least they listened to their users with a quick roll back!