Why Instagram’s update fell on its face.
Following a major overhaul at the end of 2018, Instagram released an update that made users swipe instead of scrolling to see their newsfeeds. A couple of hours and a few thousand unhappy customer complaints later, the company pulled back the feature and apologised for a test that got (a little) out of hand.
Swiping makes sense. From an ergonomic point of view, our thumbs are better at swiping than at scrolling. From a user experience (UX) point of view, it’s a lot cleaner and quicker. One of the first apps to take advantage of this feature was Tinder. We all know how successful that’s been – some more so than others…
However, when Instagram pushed out the update, users were not very impressed. Many took to other social platforms to express their disgust and anger at the feature. Within hours, Instagram had pulled the plug on the update and apologised, claiming a ‘bug’ and everything was back, as they say, to normal.
Maybe that was the case, there has been a bug going around after all. But maybe, Instagram’s Community Managers quickly highlighted the uproar and the powers-that-be pulled the update back.
Either way, the audience just wasn’t ready for it and when they do release it, it will certainly take a lot of getting used to. There’s always 2019 Instagram, maybe you can make that swipeable!