LinkedIn step into the business of A.I. They’re in the process of launching ‘Talent Insights’. The app’s globally renowned for helping professionals maintain a profile. Specifically for networking, recruitment, marketing and sharing professional ideas. In fact, the service has an active 575M users, with 20M firms and 15M active job listings. So, let’s discuss how the service is evolving.
Talent Insights; what you should know
Announced last year, but only launching last week. The endeavour is the first of many growth projects. Branching into enterprise analytics will help users make better, more informed decisions. Coupled with Microsoft’s ownership of the platform, the feature aims to be more of an IT productivity tool. With that in mind, Microsoft’s input means seamless integrations with their software. These include a résumé building assistant in Word, Outlook links, as well as adding more CRM tools to improve sales navigation. Also included is a way for users to plan commutes to potential job interviews/firms.
How it works
In the year between announcement and launch, Talent Insights has been tested in over 100 HR/Marketing departments. There are two main parts to the feature, the ‘Talent Pool’ and ‘Company Report’. The Talent pool lets firms search the LinkedIn database, matching ideal candidates to job/business requirements. In addition, it’ll allow them to figure out their location and business connections, as well as common skills and where they’re moving. The Company Report provides comparative analytics, letting firms compare data in areas such as relative education levels and schools of the respective workforces. Skills people have or don’t have can be highlighted.
LinkedIn are making headway in improving their service through targeted people placement and association. Reporting provides more accurate and advanced business analytics. Could Microsoft be targeting the younger, more ambitiously-minded market leaving Facebook and Instagram behind for brighter futures?